Key Takeaways:

• Sean's former agency scaled past $1M in revenue using a podcast, despite a weak sales team.
• The podcast evolved from unfocused content to a strategic lead generation tool for direct-to-consumer (DTC) brands.
• Niche focus was crucial—targeting DTC brands and shifting to a clear, ICP-driven podcast strategy.
• The podcast became a “lead warmer,” building trust and authority before any sales conversation.
• Switching to a singular host (Jordan West) and a 3-episode weekly cadence led to major growth.
• Over 600 episodes have been published, contributing to over $3M in attributable revenue and many high-level opportunities.
• Podcasts built for ICP (Ideal Customer Profile) can generate leads, referrals, talent, and partnerships.
• Start scrappy—focus on relevance over production quality.
• Launch with 10 episodes to encourage binging and establish authority.
• Use existing relationships and clients for initial guest outreach.
• Tools like Riverside and Buzzsprout can simplify editing and hosting.
• Strategic podcasting is a teachable and repeatable framework available through Sean’s coaching.

agencyuplift.co/ppf – Learn more about the Podcast Pipeline Framework

Sean’s Links:

🔗 Sean Lang on LinkedIn
🌐 Agency Uplift Skool Group
🛒 Social Commerce Club

Key Takeaways

• Brad launched Sidekick Fundraising to serve small nonprofits often priced out of traditional agency support.
• Sidekick offers a lower-cost, hands-on alternative by working with clients rather than doing everything for them.
• Brad is building his agency fully in public via LinkedIn, engaging community feedback at every step.
• “Nail it before you scale it” is guiding his approach—focusing on quality, process, and long-term sustainability.
• Core values are shaping everything from hiring to client experience—even in week one.
• He’s fully booked with 10 clients just five days after launch, proving the power of community-driven growth.
• His Done-With-You model helps nonprofits build internal capacity while getting expert support and guidance.

Check out Brad's agency here:

https://sidekickfundraising.com/

Get the Growth Spotlight Vault for free and start turning casual client convo's into referrals:
https://www.agencyuplift.co/vault

Sean’s Links:

🔗 Sean Lang on LinkedIn
🌐 Agency Uplift Skool Group
🛒 Social Commerce Club

Key Takeaways

• Casandra transitioned from VA to operations consultant by solving problems and scaling alongside businesses.
• Agencies often mistake urgency for growth; slowing down is often essential for sustainable scaling.
• Common agency pain points include lack of operational structure, burnout, and perfectionism masked as high standards.
• When onboarding becomes overwhelming, raising rates and delaying start dates can maintain service quality.
• Strong operations begin with understanding both yourself and your team emotionally and strategically.
• Hiring from Facebook groups—especially for entry-level roles—is highly effective when paired with solid filtering systems.
• Casandra built a custom talent database to streamline recruitment and keep top candidates warm.
• The agency business is “people all the way down”; emotional regulation and empathy are essential leadership tools.

Check out Casandra's agency here:

https://www.handledoc.com/

Get the Growth Spotlight Vault for free and start turning casual client convo's into referrals:
https://www.agencyuplift.co/vault

Sean’s Links:

🔗 Sean Lang on LinkedIn
🌐 Agency Uplift Skool Group
🛒 Social Commerce Club