The Affluent Buyer Script

By: Script Marketing
  • Summary

  • The Affluent Buyer Script podcast is your go-to source for insights on attracting affluent buyers for high-end home products and services. Each week we bring you insights into affluent buyers and how to reach them with your product or service. The Affluent Buyer Script podcast is produced by Script Marketing, where we help high-end home product and service professionals find, target, and talk to affluent buyers to they can make more sales.
    Copyright 2024 All rights reserved.
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Episodes
  • Sell More by Addressing Pain Points
    Jan 28 2025

    In this episode of The Affluent Buyer Script Podcast, we’re diving into a cornerstone of marketing strategy: selling benefits, not features—but with a modern twist. While focusing on benefits was a game-changer, it’s no longer enough to stand out.

    Join host Katy Doss as she explores the importance of addressing your ideal customer’s pain points to truly resonate and connect. Learn how to:

    • Understand your ideal customer beyond basic demographics.
    • Identify the challenges and frustrations that drive their decisions.
    • Craft story-driven messaging that highlights how your product or service solves their biggest pain points.

    With actionable examples for landscaping, outdoor kitchens, and more, this episode is packed with insights to help luxury outdoor businesses connect with affluent buyers.

    Tune in to discover how to flip the script and transform your marketing strategy!

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    14 mins
  • 5 Tips to Make Email Your Best Sales Tool
    Jan 21 2025

    Email marketing is one of the most powerful tools in your arsenal—but are you using it to its full potential? In this episode, host Katy Doss dives into five tactical tips to turn your email strategy into a sales powerhouse.

    Whether you’re starting from scratch or tweaking an existing strategy, this episode has actionable advice to help you:

    • Set clear goals for every email.
    • Decide when to use text-only emails versus designed emails.
    • Make your content skimmable and engaging.
    • Segment your audience for hyper-personalized messaging.
    • Automate your sales process with drip campaigns.

    If you’ve been treating email as an afterthought, it’s time to change that. Katy shares examples, tips, and insights specifically for luxury outdoor product and service businesses targeting affluent buyers.

    Listen now to learn how email can help you engage, convert, and sell like never before!

    Questions or ideas for a future episode? Email us at info@scriptmarketingco.com.

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    17 mins
  • 12 Ways to Transform Your Website Into Your Best Sales Tool
    Jan 14 2025

    Your website should do more than look good—it should work hard. In this episode of The Affluent Buyer Script Podcast, host Katy Doss is diving into 12 actionable ways to transform your website into a lead-generating, trust-building powerhouse for your luxury outdoor business.

    From improving page speed to crafting clear calls-to-action, optimizing for mobile, and leveraging social proof, these tips will help your website stand out and attract affluent buyers. We’ll also discuss the importance of keeping your content fresh, maintaining accessibility, and using lead magnets to capture high-value prospects.

    Whether you’re a pool designer, landscape architect, or outdoor kitchen specialist, this episode is packed with practical advice to make your website your hardest-working sales tool.

    Bonus: Don’t miss our free downloadable Website Optimization Checklist to help you implement these tips step by step.

    Tune in now to learn how to turn your website into the ultimate sales engine for your business!

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    21 mins

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