In this episode of The Affluent Buyer Script, we explore the power of building trust with potential clients by helping them before they ever hire you. Yes, you heard that right—offering value upfront through educational content like blog posts, social media tips, videos, and even podcast can position you as the expert they turn to when they're ready to buy.

Join host Katy Doss as she explains how educating your audience builds trust, improves SEO, and sets you apart from the competition. We’ll dive into practical strategies for creating content that helps convert affluent buyers—from writing blog posts to sharing social media tips and videos. Learn how to establish credibility, boost brand awareness, and use educational content to grow your luxury outdoor product or service business.

Ready to attract more high-end clients? Tune in now for actionable insights and tips!

Key Topics:

• Why giving away expertise builds trust
• Creating valuable content through blogs, social media, and videos
• The SEO benefits of educational content
• How to use content marketing to convert affluent buyers

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In this episode of The Affluent Buyer Script, host Katy Doss of Script Marketing, along with Script Senior Account Executive Shelbie Wallace, dives into the strategies you need for holiday social media ads.

Whether you're a service-based business wondering if it's worth competing with Amazon and Temu, or a product-based business aiming to be the go-to gift choice for affluent buyers, this episode will guide you through the do's and don'ts of holiday advertising.

Katy and Shelbie share actionable tips on adjusting your ad budget, narrowing your audience, and setting realistic expectations for your return on investment (ROI). Tune in for practical insights that will help you make the most of the crowded and competitive holiday ad landscape.

In this episode of The Affluent Buyer Script, host Katy Doss of Script Marketing dives into why print marketing is far from dead—especially when it comes to reaching affluent buyers in the luxury outdoor product and service industry. Katy discusses the unique power of print in a digital world, sharing how beautifully designed, high-quality print materials can build trust, authority, and brand awareness.

You’ll also learn how to combine print with digital strategies to create a seamless customer journey. From incorporating QR codes and UTM links to leveraging variable printing for personalized experiences, Katy explains how print can be elevated in the 21st century. Plus, she emphasizes the importance of high-end materials and consistent touchpoints to move your ideal customers from browsing to buying.

Tune in to discover why print is a critical component of a comprehensive, multi-channel marketing strategy.