• The Best Keyword Research Methods For Amazon PPC
    Aug 27 2024

    Episode 65 of That Amazon Ads Podcast #thatamazonadspodcast #amazonppc #amazonads

    That Amazon Ads Podcast is back with another episode on Amazon PPC Keyword Research.


    Join Stephen Noch and Andrew Bailiff as they dive into the best keyword research methods to boost your Amazon advertising game.


    Discover the difference between 1P and 3P sources and learn how to find relevant and high-volume keywords that drive sales.


    From Amazon SEO to search term analysis, this episode has it all! Get ready to level up your Amazon PPC strategy with expert tips and tricks.


    ----------

    Get your FREE Amazon PPC bid optimizer:
    Join your Discord community of Amazon PPC managers:
    Sign up for That Amazon Ads Masterclass
    Get your FREE Amazon PPC Audit


    ----------
    CHAPTERS:
    ==========

    00:00 – Preview
    00:10 – Title Card
    00:14 – Introduction
    00:54 – What are the primary ways to do Keyword Research?
    03:46 – First Party Keyword Research
    21:51 – Search Query Performance trends spreadsheet
    23:36 – Third Party Keyword Research
    29:57 – The wrap

    ==========


    🔗Connect with Stephen & Andrew: Stephen Noch on LinkedIn Andrew Bailiff on LinkedIn
    🎙️Follow That Amazon Ads Podcast: LinkedIn Spotify YouTube

    👋Closing Remarks: If you found this episode valuable and insightful, you can support us by liking, subscribing, and leaving us a review on your podcast platform of choice. Your feedback means the world to us and helps us improve the show. If you have any questions or thoughts to share, don't hesitate to contact us on LinkedIn. Stay tuned for the next episode, next week, same place!


    #amazonppctraining #amazon ppc for beginners #thatamazonadspodcast #amazonppc #amazonads #keywordresearchamazon #keywordresearchamazonppc #bestkeywordresearchmethodsforamazonppc #howtofindprofitablekeywordsforamazonppc #amazonppckeywordresearchtools #freeamazonppckeywordresearchtools #amazonppctutorial #amazonppctutorialforbeginners #bestpracticesforamazonppckeywordtargeting #searchqueryperformancereport


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    33 mins
  • How to Grow an Amazon Brand to $1 Million in 1 Year (Part 3: The Media)
    Aug 21 2024

    Episode 64 of That Amazon Ads Podcast

    Join Stephen Noch & Andrew Bailiff as they continue their journey to growing the brand, InSalted™ to $1 Million in a year!


    This episode dives deep into Amazon PPC optimization, product listing perfection, and conversion rate magic.


    Plus, a surprise guest joins the fun! Don't miss this another epic episode packed with actionable tips.


    ----------


    Get your FREE Amazon PPC bid optimizer:
    Join your Discord community of Amazon PPC managers:
    Sign up for That Amazon Ads Masterclass
    Get your FREE Amazon PPC Audit


    ----------
    CHAPTERS:
    ==========
    00:00 – Title Card
    06:00 – Introduction
    02:58 – Month to Date Performance
    06:41 – Bid Optimization Effects
    09:10 – Campaign Genesis and tagging for performance
    11:59 – What Happens from Here
    15:08 – Phone-a-friend
    16:25 – The message isn't perfectly simple
    33:26 – The need for vid
    42:35 – Stories matter
    49:05 – The wrap
    ==========


    🔗Connect with Stephen & Andrew:
    Stephen Noch on LinkedIn
    Andrew Bailiff on LinkedIn

    🎙️Follow That Amazon Ads Podcast:
    LinkedIn
    Spotify
    YouTube

    👋Closing Remarks:
    If you found this episode valuable and insightful, you can support us by liking, subscribing, and leaving us a review on your podcast platform of choice.

    Your feedback means the world to us and helps us improve the show.

    If you have any questions or thoughts to share, don't hesitate to contact us on LinkedIn.

    Stay tuned for the next episode, next week, same place!



    #thatamazonadspodcast #amazonppcoptimization #amazonppc #amazonadvertising #productlistingoptimization #productdetailpage #conversionrateoptimization #mainimages #infographics #ugcvideos #amazonppccampaign #amazoncampaig restructuring #amazonppctutorial #amazonppcsoftware #amazonppcoptimizationtool #adlabs #amazonppcoptimizationservice #amazonadsforbeginners #sponsoredproducts #sponsoredbrands #sponsoreddisplay

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    52 mins
  • TRIGGER WARNING: We Vent About The Amazon PPC Industry
    Aug 15 2024

    Episode 63 of That Amazon Ads Podcast


    Stephen Noch & Andrew Bailiff expose the truth about the Amazon PPC influencer culture!


    Learn why to be cautious of software promises, the impact on PPC management, and the dangers of agencies focused on growth over profit.


    Don't miss this eye-opening episode!


    ----------

    Get your FREE Amazon PPC bid optimizer:
    Join your Discord community of Amazon PPC managers:
    Sign up for That Amazon Ads Masterclass
    Get your FREE Amazon PPC Audit


    ----------
    CHAPTERS:
    ==========
    00:00 – Disclaimer
    00:14 – Introduction
    03:33 – The content resentment
    08:02 – The whimper with software
    16:11 – The worries with agencies
    27:05 – Parting shot
    ==========


    🔗Connect with Stephen & Andrew: Stephen Noch on LinkedIn Andrew Bailiff on LinkedIn
    🎙️Follow That Amazon Ads Podcast: LinkedIn Spotify YouTube

    👋Closing Remarks: If you found this episode valuable and insightful, you can support us by liking, subscribing, and leaving us a review on your podcast platform of choice. Your feedback means the world to us and helps us improve the show. If you have any questions or thoughts to share, don't hesitate to contact us on LinkedIn. Stay tuned for the next episode, next week, same place!

    #amazonppc #amazonads #amazonadvertising #thatamazonadspodcast #amazonpodcast #ppc #amazonadsforbeginners #amazonadvertisement #amazonadvertisingcampaign #amazonadsstrategy #stephennoch #andrewbailiff #amazonsoftware #amazonagencies #amazonppcforbeginners #amazonppcoptimization

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    30 mins
  • How to Grow an Amazon Brand to $1 Million in 1 Year (Part 2: The Campaign Launch)
    Aug 6 2024

    Episode 62 of That Amazon Ads Podcast Learn how to scale your Amazon brand from $6k to $100k+ monthly with Stephen Noch & Andrew Bailiff!

    This second episode of the series dives deep into Amazon PPC optimization, campaign restructuring, and ACOS management.

    Master PPC for beginners with actionable tips and strategies.

    ---------- Get your FREE Amazon PPC bid optimizer: https://adlabs.app/ Join your FREE Discord community of Amazon PPC managers: https://discord.gg/AYfMkfBPzG Sign up for That Amazon Ads Masterclass: https://thatamazonadsmasterclass.com/ Get your FREE Amazon PPC Audit: https://forms.gle/vFvMSRAqoHwyadXB9 ---------- CHAPTERS: ==========00:00 – Prologue00:10 – Introduction02:23 – Restructuring Campaigns07:09 – Campaign Grouping and Strategy07:45 – Campaign naming convention columns explained10:00 – The campaign stack11:22 – PT? PAT?13:22 – Targeting competitor keywords16:07 – Launching the campaigns18:32 – The starting bids22:17 – The keyword selection22:40 – Search Query Performance and Search Term Reports ==========🔗Connect with Stephen & Andrew:Stephen: https://www.linkedin.com/in/stephen-noch/ Andrew: https://www.linkedin.com/in/andrewbailiff/ 🎙️Follow That Amazon Ads Podcast: LinkedIn: https://www.linkedin.com/company/that-amazon-ads-podcast/ Spotify: https://podcasters.spotify.com/pod/show/that-amazon-ads-podcastYouTube: https://www.youtube.com/@ThatAmazonAdsPodcast 👋Closing Remarks:If you found this episode valuable and insightful, you can support us by liking, subscribing, and leaving us a review on your podcast platform of choice. Your feedback means the world to us and helps us improve the show. If you have any questions or thoughts to share, don't hesitate to contact us on LinkedIn. Stay tuned for the next episode, next week, same place!#amazonppcoptimization #amazonppc #amazonppcforbeginners #amazonppclaunch #amazonppccampaign #amazonppccampaigns #amazonppctutorial #amazonppcsoftware #amazonppcoptimizationtool #amazonppcoptimizationbasedon30days #amazonppcoptimizationservice #amazonads #thatamazonadspodcast #stephennoch #andrewbailiff #amazonadvertising #sponsoredproducts #sponsoredbrands

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    40 mins
  • Transitioning from 1P Vendor to 3P Seller on Amazon (with Ruben Alikhanyan)
    Jul 30 2024

    Episode #61 of @ThatAmazonAdsPodcast


    In this week's Amazon Advertising deep dive, Stephen and Andrew sit down with Ruben Alikhanyan, the mastermind behind PAS Agency, to unravel the complexities of 1P vs 3P.
    Confused about Amazon Vendor Central and Seller Central?
    This episode is your golden ticket to understanding the differences.
    Discover how to leverage both models for maximum Amazon advertising success.
    Learn expert strategies for Amazon Advertising, Amazon PPC, Amazon SEO, Amazon product listing optimization, and Amazon brand building.
    Don't miss out on this essential knowledge for dominating the Amazon marketplace.


    ----------

    Get our FREE Amazon PPC bid optimizer: https://adlabs.app/ Join our FREE Discord community of Amazon PPC managers: https://discord.gg/AYfMkfBPzG Sign up for That Amazon Ads Masterclass: https://thatamazonadsmasterclass.com/ Get your FREE Amazon PPC Audit: https://forms.gle/vFvMSRAqoHwyadXB9

    ----------

    CHAPTERS: 00:00 - Prologue 00:20 - Title Card 00:26 - Introduction 01:25 - Key benefits of Vendor and Seller Central 02:50 - Brand Protection 04:23 - Switching from 1P to 3P and vice versa 07:04 - Strategies to get Amazon to cut Purchase Orders 08:30 - A risky proposition, having both 1P and 3P 10:05 - Does Amazon punish sellers from leaving 1P 13:00 - Other Vendor Central perks 15:05 - Why would anybody do 1P in the first place? 18:07 - Difference between 'ships from' and 'sold by' 19:47 - Final piece of advice


    🔗Connect with Stephen & Andrew: Stephen: https://www.linkedin.com/in/stephen-noch/ Andrew: https://www.linkedin.com/in/andrewbailiff/ 🎙️Follow That Amazon Ads Podcast: LinkedIn: https://www.linkedin.com/company/that-amazon-ads-podcast/ Spotify: https://podcasters.spotify.com/pod/show/that-amazon-ads-podcast YouTube: https://www.youtube.com/@ThatAmazonAdsPodcast 👋Closing Remarks: If you found this episode valuable and insightful, you can support us by liking, subscribing, and leaving us a review on your podcast platform of choice. Your feedback means the world to us and helps us improve the show. If you have any questions or thoughts to share, don't hesitate to reach out to us on LinkedIn. Stay tuned for the next episode, next week, same place! #thatamazonadspodcast #amazonads #amazonadvertising #amazonppc #amazonppctips #VendorCentral #sellercentral #amazonfba #AmazonExperts #ecommerce #onlinebusiness #PASAgency #AmazonAdvertisingTips

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    23 mins
  • How to Grow an Amazon Brand to $1 Million in 1 Year (Part 1: The Audit)
    Jul 23 2024

    Grow Your Amazon Brand to $1 Million in 1 Year (Part 1!)

    Episode 60 of That Amazon Ads Podcast

    NEW EPIC SERIES!

    Stephen Noch and Andrew Bailiff reveal the strategies to scale an Amazon brand from $6,500 to $100,000 monthly in sales! This episode is packed with actionable tips on Amazon PPC (Sponsored Products, Sponsored Brands, Display Ads) for beginners & veterans alike. Learn from the experts & take your Amazon Advertising to the next level!

    ----------

    Get your FREE Amazon PPC bid optimizer: https://adlabs.app/

    Join your FREE Discord community of Amazon PPC managers: https://discord.gg/AYfMkfBPzG

    Sign up for That Amazon Ads Masterclass: https://thatamazonadsmasterclass.com/

    Get your FREE Amazon PPC Audit: https://forms.gle/vFvMSRAqoHwyadXB9

    ----------

    CHAPTERS: ========== 00:00 – Prologue 00:20 – Title Card 00:25 – Introduction 02:09 – No shaving till $100K. 03:30 – What’s in store for you for this adventure 04:27 – Step 1: The Audit 06:25 – The Monthly Performance Tracker 10:14 – A closer look at the ad console 13:00 – The essential reports 16:23 – Aggregating placements data using AdLabs vs manual 26:27 – Separating the branded vs non-branded campaigns 27:07 – Optimizing placements 30:18 – Importance of negating ASINs and Product Targeting 32:00 – Checking and cleaning up for any misattribution 34:06 – The proper way to setup single-keyword campaigns 35:33 – Structuring campaigns 36:00 – Total Performance Tab 39:58 – We’ve only just begun 44:00 – Summary 45:48 – Epilogue ==========

    🔗Connect with Stephen & Andrew: Stephen: https://www.linkedin.com/in/stephen-noch/ Andrew: https://www.linkedin.com/in/andrewbailiff/

    🎙️Follow That Amazon Ads Podcast: LinkedIn: https://www.linkedin.com/company/that-amazon-ads-podcast/ Spotify: https://podcasters.spotify.com/pod/show/that-amazon-ads-podcast YouTube: https://www.youtube.com/@ThatAmazonAdsPodcast

    👋Closing Remarks: If you found this episode valuable and insightful, you can support us by liking, subscribing, and leaving us a review on your podcast platform of choice. Your feedback means the world to us and helps us improve the show. If you have any questions or thoughts to share, don't hesitate to contact us on LinkedIn. Stay tuned for the next episode, next week, same place!

    #amazonppc #amazonads #thatamazonadspodcast #amazonpodcast #sponsoredproducts #sponsoredbrands #sponsoreddisplay #amazonadvertising #amazonadsforbeginners #amazonadvertisements #amazonadvertisingstrategy #amazonadsstrategy #AMS #FBA #amazonfba #amazonseller #amazonvendor #amazonbusiness

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    47 mins
  • How To Rank Better on Amazon with Data Dive CEO - Brandon M. Young
    Jul 16 2024

    Episode Number 59 of That Amazon Ads Podcast

    Struggling to rank on Amazon? This podcast episode with Data Dive CEO Brandon Young is your secret weapon! Discover how keyword research, performance & conversion rates skyrocket your organic ranking with Data Dive's powerful tools. Learn from the experts Stephen Noch and Andrew Bailiff on what affects your listings and PPC campaign's success!


    Get our FREE Amazon PPC bid optimizer
    Join our FREE Discord community of Amazon PPC managers
    Sign up for That Amazon Ads Masterclass
    Get your FREE Amazon PPC Audit
    Brandon Young on Linkedin
    Brandon Young on Facebook
    Data Dive
    Seller Systems ---------- ---------- 🔗Connect with Stephen & Andrew: Stephen: https://www.linkedin.com/in/stephen-noch/ Andrew: https://www.linkedin.com/in/andrewbai... 🎙️Follow That Amazon Ads Podcast: LinkedIn: https://www.linkedin.com/company/that... Spotify: https://podcasters.spotify.com/pod/sh... YouTube: https://www.youtube.com/@ThatAmazonAd... 👋Closing Remarks: If you found this episode valuable and insightful, you can support us by liking, subscribing, and leaving us a review on your podcast platform of choice. Your feedback means the world to us and helps us improve the show. If you have any questions or thoughts to share, don't hesitate to reach out to us on LinkedIn. Stay tuned for the next episode, next week, same place! #amazonppc #amazonads #amazonadvertising #AMS #FBA #amazonfba #amazonseller #amazonvendor #amazonbusiness
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    31 mins
  • Is ACOS a Vanity Metric? (Part 2: TACOS for Individual SKUs)
    Jul 9 2024

    Is ACOS a Vanity Metric? ACOS vs ACOTS



    Episode 58

    Confused by ACOS and its role in your Amazon Advertising success?Join Amazon Advertising experts Stephen Noch & Andrew Bailiff as they debunk the myth of ACOS being just a vanity metric.

    Learn powerful strategies to analyze, optimize, and leverage ACOS and ACOTS for profitable ad campaigns.

    In this episode, we'll cover:

    • Relation between ACOS and ACOTS.
    • How to use Target ACOS to control ACOTS.
    • Practical optimization tips

    Want to master ACOS and dominate your Amazon Ads? Subscribe for more in-depth strategies and Amazon Ads insights!

    Get our FREE Amazon PPC bid optimizer:

    https://adlabs.app/ Join our FREE Discord community of Amazon PPC managers:

    https://discord.gg/AYfMkfBPzG Sign up for That Amazon Ads Masterclass:

    https://thatamazonadsmasterclass.com/ Get your FREE Amazon PPC Audit:

    https://forms.gle/vFvMSRAqoHwyadXB9

    ---------- CHAPTERS: 00:00 – Prologue

    00:17 – Intro

    01:03 – Part one recap

    03:30 – How about ACOTS? Is it a Vanity Metric?

    04:05 – See you next week

    04:19 – ACOS and ACOTS synergy

    09:00 – Taming ACOTS with ACOS

    15:13 – Key decisions when making optimizations

    20:38 – ACOS and ACOTS at a SKU level

    26:05 – Free Tip

    29:40 – Ensuring accuracy

    33:23 – Final note

    🔗Connect with Stephen & Andrew: Stephen: https://www.linkedin.com/in/stephen-noch/

    Andrew: https://www.linkedin.com/in/andrewbailiff/


    🎙️Follow That Amazon Ads Podcast:

    LinkedIn:

    https://www.linkedin.com/company/that-amazon-ads-podcast/


    Spotify:

    https://podcasters.spotify.com/pod/show/that-amazon-ads-podcast

    YouTube:

    https://www.youtube.com/@ThatAmazonAdsPodcast 👋Closing Remarks: If you found this episode valuable and insightful, you can support us by liking, subscribing, and leaving us a review on your podcast platform of choice. Your feedback means the world to us and helps us improve the show. If you have any questions or thoughts to share, don't hesitate to reach out to us on LinkedIn. Stay tuned for the next episode, next week, same place! #amazonppc #amazonads #amazonadvertising #AMS #FBA #amazonfba #amazonseller #amazonvendor #amazonbusiness

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    34 mins