In this episode, we have the pleasure of hosting Vinnie Romano, a seasoned entrepreneur and veteran of the advertising industry. Vinnie shares his insights on the evolution of technology, marketing, and sales, emphasizing the importance of authenticity and relevance in today's business landscape. He also delves into his personal journey, from facing redundancy to co-founding a successful tech company. Learn about Vinnie's innovative mindset, his purpose-driven approach to business, and his vision for the future.

Here’s a summary of our conversation:

12:26 Early idea inspires entrepreneurship and future goals.

16:51 Began career at 16, excelled in sales.

24:08 Transitioned from failures to successful content marketing business.

32:16 Identifying opportunities others miss

36:44 Be accountable, direct energy, maximize time, reduce stress.

51:56 Transparent leadership is key for collective growth.

and much more…

Enjoy!

Here’s some information about our guest, Vinnie:

Vinnie Romano, Co-Founder and Chief of Revenue

Vinnie is a 17-year veteran of the advertising industry, having had the opportunity to work with the most-loved brands, in the industry's most iconic creative agencies. He has had the pleasure of holding senior leadership positions, consulting C-level individuals at the largest organisations across EU & APAC, assisting these companies in proving marketing ROI and saving millions in the process.

In 2015, he started his first agency, Frizbee - focused on helping enterprise tech and financial services brands with their B2B digital marketing strategy and execution; to harvest leads, nurture them and gain new and repeat business sales through creative, digital and automated means.

It was here, the same clients he produced brand work for, expressed an appetite in leveraging the power of the LinkedIn platform for their own profiles, adding to the reach and share of voice of the communications already going into market. Naturally, an official partnership with LinkedIn was formed and the start of Vinnie’s manual Social Selling production journey had begun.

Back then, the amount of resource required to pull together these types of programs meant that his agency had to charge anywhere between $100k - $150k per profile, per year. In 2021, he and Wayne created MySocial.ai to be able to provide this service for as little as $16.50 p/month p/user.

YouTube episode:

https://youtu.be/HiEZmzF5Gdk

What are you famous for, Vinnie?

Talking too much

Something Interesting About You:

I studied performance studies as my minor at University. This became the foundation with which gave me the confidence to role play situations and speak in front of people

Here's how you can contact Vinnie:

W: https://mysocial.ai/

LI: https://www.linkedin.com/in/vinnieromano/

LI: https://www.linkedin.com/company/mysocial-ai/

Email: vi

The purpose of the 6 Star Leaders podcast is to showcase and illuminate purposeful Business Owners on their journey to creating more impact in the world. We are igniting purposeful leaders!
At our core, we believe in 'doing business differently' so that heart, purpose, and passion are combined with profits for the best possible outcome. With those key ingredients, you'll be on your way to 6 Stars faster than you realise!

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