• THE BIGGEST REASONS WHY BRANDS DIE |E22| ADVERTERE TV EXPLAINS

  • Dec 7 2021
  • Length: 5 mins
  • Podcast

THE BIGGEST REASONS WHY BRANDS DIE |E22| ADVERTERE TV EXPLAINS

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  • Summary

  • A majority of products fail each year, though the percentage of these products keeps changing, the reason behind this is very common.

    Marketing Myopia is a concept which focuses on immediate or short-term growth strategies instead of taking care of the needs and wants of the customers. It is a very common mistake brand make as they are more concerned about profits and sales of the company, rather than the customer experience.

    This video talks about the concept of marketing myopia, its causes, and how companies like Kodak, Blackberry, Nokia were ruled out of the market.

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