We're reflecting on #VARTECH2024 one last time! Was it our biggest show ever? What was the theme, and how did William Shatner, Florida Man memes, and TED Conversations fit in? What were the hot technologies on the exhibit floor, in education sessions, and during the ISV and Solution presentations? Did BlueStar engineer a rocket launch just for their attendees? It's the episode that wonders why we do this to ourselves every year!

#VARValue - For VARs that didn’t attend, what did you learn that anyone can use?

Follow BlueStar on YouTube to see VARTECH videos and much more! https://www.youtube.com/@BlueStarinc

TEConnecting with us:

Dean - Pocket-sized nuclear battery

John - The continued down-spiral of X/Twitter

Keep in Touch!

Email - TEConnect@bluestarinc.com

LinkedIn - https://www.linkedin.com/company/blue-star

Submit your topic ideas - https://www.bluestarinc.com/en-us/about-the-company/bluestar-teconnect-podcast

Subscribe to the BlueStar Nation Newsletter - https://nation.bluestarinc.com/#subscribe

Sponsored by:

Elo IDS 04/54 Series

Once again, we took our show on the road to VARTECH in Orlando, Florida, to discuss websites and social media and how they can impact your business. James Korte gives us a breakdown of what "good" websites should contain and what they should do. What are some common pitfalls and mistakes? Is there a right way to do social media? Finally, we wrap up by gently critiquing some sites submitted by our audience.

#VARValue - Check out the sites we reviewed!

• https://www.digi-trax.com/
• https://www.posperpanama.com/
• https://technicalservicesgd.com/

Check out the YouTube video to follow along with our website reviews: https://youtu.be/xDtuNQXAvTA

TEConnecting with us:

James - Runway AI video

Dean - Bark Air

John - Are restaurant kiosks leading to smaller orders?

Keep in Touch!

Email - TEConnect@bluestarinc.com

LinkedIn - https://www.linkedin.com/company/blue-star

Submit your topic ideas - https://www.bluestarinc.com/en-us/about-the-company/bluestar-teconnect-podcast

Subscribe to the BlueStar Nation Newsletter - https://nation.bluestarinc.com/#subscribe

Sponsored by:

Elo Quick Ship Program

**We're off this week, recovering from #VARTECH2024, but as a prelude to the episode we recorded there on website design and social media, here's a flashback to one of our most popular episodes with Barcoding's Krystal Cotriss! See you next week with a new ep!** Originally released July 21, 2022

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Having smart content, a strong message, and an understanding of your audience is a great place to start marketing, but without great design, it’s just so many words. We turned to an expert, Krystal Cotriss, Lead Designer & Content Strategist with Barcoding, Inc., who stresses the importance of design to attracting customers, making a good impression, and driving engagement. She’ll help us explore free or low-cost tools anyone with little to no experience could use, from photos to fonts and beyond. We’re also talking website design (one of John’s pet peeves) and some design aesthetics and clichés that Krystal is “over.” Check out her post and bookmark all of the handy links!

#VARValue – Let’s say someone is looking to hire a designer or employ some freelancers. What should they be looking for, asking about, or expecting?

Krystal's blog with a plethora of free resources: https://krystalcarpintieri.medium.com/free-design-resources-for-designers-marketers-more-e6b8bb3dbf0e

Kel Lauren's Best Free Design Resources: https://youtu.be/myYwUoXfxt4

TEConnecting with us:

Krystal - Samsung Galaxy S22 Plus

Dean - Cancer Genome Scanner & Companies Making the Most Money Per Second

John - Alexa speaking as the voice of a deceased loved one

Keep in Touch!

Email - TEConnect@bluestarinc.com

LinkedIn - https://www.linkedin.com/company/blue-star

Submit your topic ideas - https://www.bluestarinc.com/en-us/about-the-company/bluestar-teconnect-podcast

Subscribe to the BlueStar Nation Newsletter - https://nation.bluestarinc.com/#subscribe