Have you written a book to become a tech thought leader? But how do you ensure you get maximum exposure for your hard work?

Mickie Kennedy, founder of eReleases, a press release distribution company shares his journey from a poetry enthusiast to a PR expert, stressing how press releases can significantly boost the visibility and success of small businesses and startups.

We discuss:

1) Actionable tips on writing compelling press releases

2) Leveraging surveys to improve your chances of being featured in a popular publication

3) Using AI to enhance your PR strategy

Tune in to learn how to effectively tell your story through press releases and attract media attention.

00:00 Meet Mickie Kennedy: Press Release Marketing Expert

01:17 The Power of Press Releases for Small Businesses

02:29 Mickie's Journey from Poetry to PR

03:47 The Evolution of Press Release Distribution

04:28 Crafting Effective Press Releases

14:37 Using Surveys to Enhance Press Releases

22:48 Success Stories and Real-World Examples

27:36 The Power of Storytelling in Product Launches

28:07 Sharing Personal Stories to Connect with Audiences

28:40 Incorporating Origin Stories in Press Releases

29:53 The Impact of Strategic Press Releases

32:33 Mickie's Personal Branding with Glasses

33:28 The Role of Timing in Press Releases

36:49 Mickie's Free Masterclass on Strategic Press Releases

38:08 How to Work with E-Releases

38:55 Using AI for Press Release Writing

41:20 Crafting Compelling Quotes for Press Releases

44:49 The Frustration of Needless Emails

47:36 Conclusion

Mickie Kennedy is an expert at helping small businesses, authors, and startups increase their visibility and credibility through tier-1 press release distribution. Mickie founded eReleases 25 years ago after realizing that small businesses desperately need a press release distribution service they can actually afford, giving them access to the media and to a national newswire – all with a personal touch. Mickie lives in Baltimore County, Maryland.

Mickie has created a free video Master Class on how to create a winning PR strategy, based on the PR campaigns of his most successful clients: https://www.ereleases.com/plan/

⚡️ In each episode, Paddy Dhanda deep dives into a new human Superpower to help you thrive in the age of AI.

Paddy Dhanda (Host)

Paddy works at the largest Tech training organisation in the UK and is passionate about helping tech professionals build human skills to thrive in the age of AI.

Contact Paddy: paddy@superpowers.school

Subscribe to my newsletter:

👉 Newsletter: https://www.superpowers.school/subscribe

John Rossman (ex Amazon executive) co-author of the book 'Big Bet Leadership' shares leadership strategies at Amazon.

We explore the concept of Big Bet Leadership focusing on how to manage high-risk, high-reward business initiatives through creating clarity, maintaining velocity, and accelerating risk and value.

Rossman shares insights from his time at Amazon, discusses the importance of leadership in complex transformational situations, and addresses common challenges in these scenarios.

00:00 Introduction

02:43 Defining Big Bets in Business

05:31 Challenges and Risks of Big Bets

10:00 Insights from Amazon's Playbook

17:15 The Role of Culture in Leadership

22:03 Critique of the Agile Methodology

23:55 The Misuse of the Agile Methodology

24:28 The Overplanning Paradox in Agile

25:21 High Stakes Meetings: Continue, Kill, Pivot, or Confusion

26:53 Structuring High Stakes Meetings

28:45 The What Sucks Memo and Hypothesis

30:01 Big Bet Vectors and Testing

33:50 Applying Big Bet Leadership to AI

36:14 Abolishing Ineffective Meetings

38:24 The Power of Memos Over PowerPoint

41:51 Final Thoughts

John Rossman: www.johnrossman.com

⚡️ In each episode, Paddy Dhanda deep dives into a new human Superpower to help you thrive in the age of AI.

Paddy Dhanda (Host)

Paddy works at the largest Tech training organisation in the UK and is passionate about helping tech professionals build human skills to thrive in the age of AI.

Contact Paddy: paddy@superpowers.school

Subscribe to my newsletter:

👉 Newsletter: https://www.superpowers.school/subscribe

In this episode, Dave Albin shares his incredible journey from addiction to becoming a key figure in Tony Robbins' organization.

Dave emphasizes the importance of creating your own story, the value of service to others, and developing crucial human skills in an automated world.

He recounts his experience with firewalking, his work with celebrities, and how he went on to establish Firewalk Productions.

He also discusses his philosophies on health, state management, and the significance of purpose and fulfillment in life.

00:00 Introduction and Philosophy of Happiness

03:42 Dave's Journey to Sobriety

04:26 The Life-Changing Firewalk Experience

14:53 Joining Tony Robbins' Team

20:53 The Birth of Firewalk Productions

21:13 A Life-Changing Conversation at Google

22:04 Leaving Tony Robbins and Starting Anew

22:34 Corporate America Embraces Firewalk

23:27 Reflections on Tony Robbins

25:04 Lessons from Tony Robbins

32:12 Daily Routines for a Healthy Life

38:52 The Importance of Quality Water

41:33 Dave Albin's Firewalk Academy and Nonprofit

44:27 Conclusion and Final Thoughts

About Dave Albin

Dave is the #1 Firewalk Instructor in America. Firewalking is a 1,000 year old rite of passage ritual where you literally walk across hot burning coals. Having worked for Tony Robbins for 19+ years and starting Firewalk Productions in 2014 Dave and his incredible Team have 🔥👣firewalked🔥👣 hundreds of thousands of people. 😃 He and Tony Robbins set a World Record in London in 2005 walking over 12,300 people. His success has a scary and violent past. On June 8th, 1988 he put a gun to his head to stop the excruciating pain from both drug and alcohol addiction. 2024 will mark 36 years of sobriety. 🗣🎙🏆👉 To date: Mr. Albin has been a guest on 150+ podcast shows, with 135+ 5***** star reviews and counting. Dave's clients include Googe, NASA, Notre Dame, Virginia Tech, Heineken, RE Max, Entrepreneurs Organization (EO), Chick-fil-A, CRISP Video, Mystery Hill, Y.M.C.A., Replace Your University, Tony Robbins, T Harv Eker, NATE BAILEY, The 4-Seasons, The Omni Hotel, The Waldorf Astoria, Waikoloa Hotel, and MANY others.

⚡️ In each episode, Paddy Dhanda deep dives into a new human Superpower to help you thrive in the age of AI.

Paddy Dhanda (Host)

Paddy works at the largest Tech training organisation in the UK and is passionate about helping tech professionals build human skills to thrive in the age of AI.

Contact Paddy: paddy@superpowers.school

Subscribe to my newsletter:

👉 Newsletter: https://www.superpowers.school/subscribe

Are you making the most of LinkedIn to build your personal brand and connect with your audience?

In this episode, we dive deep into leveraging LinkedIn for personal and professional growth with insights from Gus Bhandal, a top LinkedIn trainer.

We explore:

* The power of personal branding

* The art of authentic storytelling

* SEO optimisation

* Balancing personal and professional content creation

Discover tips for maximizing post engagement, unlocking the algorithm, and spotlighting your unique identity in a world increasingly influenced by AI.

00:00 Introduction

01:02 Exploring Coventry with Gus

04:39 The Power of Personal Branding

11:48 Optimising Your LinkedIn Profile

18:50 The Importance of Brand Colors

20:50 Maximising Your LinkedIn Profile's About Section

24:00 SEO Strategies for LinkedIn Profiles

25:29 Creating Engaging LinkedIn Content

32:44 The Importance of Outbound Engagement on LinkedIn

35:30 Understanding LinkedIn Post Formats

38:33 Final Tips

Gus Bhandal - The UK’s Number One LinkedIn Trainer*

*according to my mum

I help business owners and corporate teams with marketing strategy, LinkedIn training, consultancy, and implementation.

LinkedIn: https://www.linkedin.com/in/mguruuk/

Website: https://www.themguru.co.uk/

⚡️ In each episode, Paddy Dhanda deep dives into a new human Superpower to help you thrive in the age of AI.

Paddy Dhanda (Host)

Paddy works at the largest Tech training organisation in the UK and is passionate about helping tech professionals build human skills to thrive in the age of AI.

Contact Paddy: paddy@superpowers.school

Subscribe to my newsletter:

👉 Newsletter: https://www.superpowers.school/subscribe

Have you ever wondered how you can significantly improve your memory recall and retention? In this episode, we'll cover a variety of techniques, from the Memory Palace to mind mapping, and explore the impact of visual imagery, novelty, and spaced repetition in making information stick.

I’m joined by Andy Gray who has been refining these techniques for many years and has combined them with graphic recording to help things stick.

Andy conducts a live demo of one of these techniques to help me remember 10 random objects. I have to say, it works!!!

00:00 Introduction to Memory Techniques

00:56 The Power of Memory

01:18 Understanding Memory and Aphantasia

03:25 Focus and Pattern Interrupts

04:46 Visualisation Techniques

06:54 Novelty and Memory

11:37 Encoding Numbers and Images

15:27 Practical Applications of Memory Techniques

19:35 Advanced Memory Techniques

29:48 Effective Presentation Tips

43:16 Connecting to Yourself

43:44 Building a Network of Faces and Places

45:58 Creating Impactful Stories

47:35 Practicing and Presenting with Confidence

50:16 Unlocking the Power of Dyslexic Memory

54:10 The Number Rhyme System

56:09 Applying the Number Rhyme System

01:07:32 Recalling and Reinforcing Memory

01:12:23 Final Thoughts

Andy Gray

Andy Gray is an editorial and book illustrator and graphic recorder (public sketchnoter on big sheets of paper) and curious consultant, who has spent his life helping and training others, from smaller settings to huge gatherings. Seeking to uncover the potential in humans, one of his great personal discoveries was the power of memory and how remembering is at the heart of many skills. Believing he had been called ‘stupid’ by his teachers in primary school causing his grades to nose-dive, and at A level receiving a prestigious 2 u’s and an X, (that’s 'unclassified' and 'didn’t turn up') he went on to learn how to learn and think, and receive two degrees in theology. He now incorporates memory skills, techniques, and how brains work into his art, consultancy, and graphic recording work. And is passionate about unlocking the potential in every human.

Being autistic himself, his greatest joy is helping those who are neuro-divergent discover their own super-powers.

As part of his work he is looking to help keynote speakers deliver without using notes, and connect with their audience with greater impact.

He lives in Somerset with his family, cycles, climbs, and gets to be an artist who lives on a farm.

LinkedIn: https://www.linkedin.com/in/onegraydot/

Website: https://onegraydot.com/superpowers

⚡️ In each episode, Paddy Dhanda deep dives into a new human Superpower to help you thrive in the age of AI.

Paddy Dhanda (Host)

Paddy works at the largest Tech training organisation in the UK and is passionate about helping tech professionals build human skills to thrive in the age of AI.

Contact Paddy: paddy@superpowers.school

Subscribe to my newsletter:

👉 Newsletter: https://www.superpowers.school/subscribe

I speak to Martin Barnes, an expert in 'intentional communication,' which encompasses pitching, presenting, and public speaking. Martin emphasizes the importance of storytelling in presentations and shares his transformative experience living in China, which taught him cultural similarities and differences.

We delve into the challenges and opportunities posed by AI in communication. Martin offers actionable advice for introverts at networking events and presents a simple yet effective framework for crafting impactful presentations.

00:00 Introduction

01:03 Intentional Communication: A New Approach

04:20 The Journey to China

06:00 Cultural Revelations and Similarities

12:10 The Impact of AI on Communication

27:37 The Hidden Costs of AI

28:06 Sensationalism in AI Media

29:24 Navigating Emotional Responses to AI

30:15 The Power of Social Objects in Networking

31:16 Advice for Introverts on Small Talk

36:47 Effective Presentation Structures

39:27 The Art of Storytelling in Presentations

47:40 Analog Tools for Digital Presentations

52:28 Resources for Effective Public Speaking

54:21 Final Thoughts

Martin Barnes

The one piece of advice I want to share with every ambitious founder. The biggest insight from my 23 years pitching advertising campaigns to Mercedes, VW, and Nike.vHosting +150 PitchClub events.Coaching CEOs at tech companies and working with dozens of accelerators, helping founders at all levelspitch.vSee your pitch as a conversation.vShare the right pages of your bigger story at the right time with the people in front of you.vPitch to start a conversation. I learnt this form 8 years working in the UK. 16 years working in China. On projects in advertising, film, events, branding, design and startups. And 6 years crocodile wrestling. Martin Barnes Founder of 8 Seconds 2 Connect-pitch coach.

Links:

Horse racing analogy / 1-page pitch

The original research paper

Martin’s slide summary of the research paper

Martin’s LinkedIn

https://www.linkedin.com/in/martinbarnespresentations/

Are you getting ROI from speaking at conferences?

⚡️ In each episode, Paddy Dhanda deep dives into a new human Superpower to help you thrive in the age of AI.

Paddy Dhanda (Host)

Paddy works at the largest Tech training organisation in the UK and is passionate about helping tech professionals build human skills to thrive in the age of AI.

Contact Paddy: paddy@superpowers.school

Subscribe to my newsletter:

👉 Newsletter: https://www.superpowers.school/subscribe

Do you wear glasses? Were you or someone you knew ever called 4 eyes? I used to get that phrase thrown at me all the time. There was a time when wearing glasses wasn’t so cool.

But what if we could integrate technology into our specs? What if they could give us new superpowers and a new perspective on how we interact and engage with the world?

I’m joined by Bianca Spada, who works at Meta and part of the team behind Meta Ray-Ban smart glasses. We explore everything from what is the Metaverse, how the Metaverse represents the next communication revolution, the challenges tackled by Meta's ambitious projects, and the blend of fashion with cutting-edge tech.

00:00 Introduction to the Metaverse

02:32 Bianca's Journey: From Struggles to Success

04:00 The Power of Social Media

05:52 Overcoming Dyslexia in the Tech World

07:28 Creating Viral Content

11:23 Working at Meta: Insights and Experiences

13:13 Understanding the Metaverse

19:32 Ray-Ban Meta: A Revolutionary Partnership

30:13 The Future of AI and Technology

40:38 Final Thoughts

Biance Spada - Social Media & Creators Lead at Meta

Digital expert with 12 years experience delivering successful online strategies and global campaigns for some of the world’s leading companies. I focus on driving visibility and driving ROI online for brands and public figures. I thrive under pressure and have a proven record of delivery, radically turning around performance and generating 3-figure growth within 12 months.

LinkedIn

⚡️ In each episode, Paddy Dhanda deep dives into a new human Superpower to help you thrive in the age of AI.

Paddy Dhanda (Host)

Paddy works at the largest Tech training organisation in the UK and is passionate about helping tech professionals build human skills to thrive in the age of AI.

Contact Paddy: paddy@superpowers.school

Subscribe to my newsletter:

👉 Newsletter: https://www.superpowers.school/subscribe

Have you ever considered how the language we use might be outdated and full of hidden biases? I explore the topic of inclusive language with Dr Suzanne Wertheim, a former professor of linguistics and linguistic anthropology, who now consults on inclusive language in the workplace.

We explore the importance of updating our language systems to align with today's norms and etiquette, and how thoughtful communication can foster inclusivity.

Suzanne shares her background, top principles for inclusive language, and real-world examples of how nuanced language choices can make or break business interactions.

Tune in to discover practical strategies and the underlying patterns that can transform your approach to communication.

00:00 Introduction: The Need for Language Upgrade

01:34 Suzanne Wertheim's Background in Linguistics

02:57 Networking Tips and Inclusive Language

06:06 The Importance of Inclusive Language in the Workplace

06:23 Understanding Linguistics and Social Patterns

08:39 Navigating Gender and Language

12:39 Practical Tips for Inclusive Language

16:18 Challenges in Gender-Neutral Language

18:41 Public Facing Roles and Gender Sensitivity

20:54 Gendered Language in Hollywood

21:27 Visual Representation of Gender

21:56 Mental Models and Gender Bias

23:00 Principles of Inclusive Language

24:11 Challenges in Implementing Inclusive Language

25:11 Universal Principles for Inclusive Language

27:32 Language and Cognitive Bias

29:44 AI and Ethical Concerns

34:09 Impact of Language in Tech Industry

37:13 Final Thoughts

Guest: Dr. Suzanne Wertheim

Dr. Suzanne Wertheim is an international expert in inclusive language.

After getting her Ph.D. in Linguistics from Berkeley, she held faculty positions at Northwestern, University of Maryland, and UCLA. In 2011, she left the university system in order to apply her expertise to real-world problems.

Dr. Wertheim uses science to identify and correct problematic language that hurts business. Global clients call on her for keynotes, workshops, customized video courses, and consulting. Dr. Wertheim’s book, The Inclusive Language Field Guide, was published in 2023.

⚡️ In each episode, Paddy Dhanda deep dives into a new human Superpower to help you thrive in the age of AI.

Paddy Dhanda (Host)

Paddy works at the largest Tech training organisation in the UK and is passionate about helping tech professionals build human skills to thrive in the age of AI.

Contact Paddy: paddy@superpowers.school

Subscribe to my newsletter:

👉 Newsletter: https://www.superpowers.school/subscribe