SunCast

By: Nico Johnson
  • Summary

  • Nico Johnson takes you into conversations with those at the forefront of Renewable Energy. SunCast gives an inside look into what is happening in renewable energy. From conversations with the biggest Solar Panel manufacturers in the world to the small startups creating the future of renewable energy, such as carbon capture and battery technology breakthroughs. SunCast is dedicated to providing the knowledge, research, tools and expert guidance you need to understand, grow and be ahead of the curve in the fastest-growing markets in the world. Featuring over 600 conversations, Nico has interviewed people from Tesla, SolarCity, Trina Solar, Meyer Burger, Conergy, SunEdison, Energy Vault and even the US Government... to name a few. Covering topics such as Solar Power, Wind Energy, Batteries, Electric Vehicles, Carbon Capture, Finance, Hydrogen, and more. You can watch SunCast on YouTube: https://www.youtube.com/@SunCastMedia ...or view the full archive of SunCast episodes here: https://mysuncast.com/suncast-episodes
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Episodes
  • 766: Empowering Solar Expansion: Unlock Workforce Potential Through Apprenticeships
    Nov 26 2024

    Apprenticeships are the bridge between the clean energy industry's rapid growth and its critical need for a skilled, reliable workforce. With the Inflation Reduction Act setting ambitious compliance standards, innovative solutions like those pioneered by Adaptive Construction Solutions (ACS) are essential for driving project success and empowering the workforce. These programs are designed for more than just filling positions; they build meaningful, long-term careers for veterans, underserved communities, and the next generation of clean energy leaders.

    ACS has served many of the largest EPCs in the solar and battery storage industry through their innovative apprenticeship programs to aid in driving compliance and cultivating a more comprehensive focus on workforce development.

    Hear from the ACS team and three of their largest customers:

    • Nicholas Morgan, President at Adaptive Construction Solutions
    • John Leapheart, Project Director at Adaptive Construction Solutions
    • Eric Butticaz, Director of Apprenticeships at SOLV Energy
    • Eric Grant, Director of Learning and Development at Blue Ridge Power
    • Michael Mulheron, Director- Strategic Sales & Operations at Aerotek

    Expect to learn:

    • Why ACS invested $10 million in their Apprenticeship Innovation Center, a hub for collaboration, training, and global knowledge-sharing
    • Strategies for successful apprenticeship implementation, including recruitment, training, and evaluation
    • How apprenticeships create clear career pathways through structured on-the-job training and classroom instruction.

    Watch this and other insightful conversations recorded live at the PowerUp Live Podcast Stage at www.suncast.live!

    If you want to connect with today's guest, you’ll find links to his contact info in the show notes on the blog at https://mysuncast.com/suncast-episodes/.

    Our Platinum Presenting Sponsor for SunCast is CPS America!

    SunCast is proudly supported by Trina Solar.

    You can learn more about all the sponsors who help make this show free for you at www.mysuncast.com/sponsors.

    Remember, you can always find resources, learn more about today’s guest and explore recommendations, book links, and more than 730 other founder stories and startup advice at www.mysuncast.com.

    Subscribe to Valence, our weekly LinkedIn Newsletter, and learn the elements of compelling storytelling: https://www.linkedin.com/newsletters/valence-content-that-connects-7145928995363049472/

    You can connect with me, Nico Johnson, on:

    Twitter - https://www.twitter.com/nicomeo

    LinkedIn

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    36 mins
  • 765: Unlocking the Power of Word-of-Mouth Marketing: How Snoball is Revolutionizing Customer Acquisition
    Nov 21 2024

    In the home services industry, many contractors deliver high-quality work but struggle to leverage satisfied customers for growth. Yet, we know that more than 50% of leads come from referrals. The challenge lies in post-sale engagement, as gathering referrals and building a strong reputation often falls to busy sales reps or technicians who quickly move on to the next job. Without a systematic approach to harnessing word-of-mouth marketing, businesses miss the opportunity to turn happy customers into brand ambassadors, relying instead on costly acquisition channels like paid advertising.

    Landon Taylor, Founder & CEO of Snoball, addresses this gap with a platform that automates referral management, review generation, and reputation building. Snoball empowers businesses to take control of their word-of-mouth marketing and unlock the true potential of their customer base.

    Expect to learn:

    • Why most companies struggle to generate steady referrals
    • How automation keeps brands top-of-mind for customers
    • The key difference between reputation management and reputation marketing
    • How Snoball fills the gap left by service reps
    • Steps to build a sustainable, word-of-mouth growth strategy

    Don't miss this insightful conversation with Landon Taylor, as he shares his expertise and proven strategies for transforming the way businesses approach customer acquisition and retention.

    If you want to connect with today's guest, you’ll find links to his contact info in the show notes on the blog at https://mysuncast.com/suncast-episodes/.

    Our Platinum Presenting Sponsor for SunCast is CPS America!

    SunCast is proudly supported by Trina Solar.

    You can learn more about all the sponsors who help make this show free for you at www.mysuncast.com/sponsors.

    Remember, you can always find resources, learn more about today’s guest and explore recommendations, book links, and more than 730 other founder stories and startup advice at www.mysuncast.com.

    Subscribe to Valence, our weekly LinkedIn Newsletter, and learn the elements of compelling storytelling: https://www.linkedin.com/newsletters/valence-content-that-connects-7145928995363049472/

    You can connect with me, Nico Johnson, on:

    Twitter - https://www.twitter.com/nicomeo

    LinkedIn - https://www.linkedin.com/in/nickalus

    Mentioned in this episode:

    CPS July 2024 V2

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    1 hr and 8 mins
  • 764: How to Land a Job in Clean Energy With No Experience—Aaron Nichols of Exact Solar
    Nov 19 2024

    Can someone without a traditional background still make an impact in clean energy?

    Aaron Nichols, the Marketing & Advocacy Specialist at Exact Solar, answers that question with a resounding ‘yes’. His journey into the solar industry was anything but traditional (we don’t want to spoil it, but it began with circus performers in Ecuador).

    Aaron has written and consulted for some of the biggest names in the solar industry (including Nico himself) and been featured in Business Insider. He divides his time at Exact Solar between pushing for more equitable solar policies and creating the most comprehensive free solar educational resource for homeowners on the internet.

    Expect to learn:

    The ‘secret key’ that opened the the door to a clean energy career

    Why the solar industry is missing out on top talent (and how we fix it)

    How Aaron went from door-to-door sales to advocating for a more ethical solar industry

    What the solar industry can do to regain the public’s trust

    Why ‘save the planet' marketing doesn’t work for everyone

    If you didn’t follow the traditional path and still want to start a clean energy career (even if you have no experience) this is the episode for you.

    If you want to connect with today's guest, you’ll find links to his contact info in the show notes on the blog at https://mysuncast.com/suncast-episodes/.

    Our Platinum Presenting Sponsor for SunCast is CPS America!

    SunCast is proudly supported by Trina Solar.

    You can learn more about all the sponsors who help make this show free for you at www.mysuncast.com/sponsors.

    Remember, you can always find resources, learn more about today’s guest and explore recommendations, book links, and more than 730 other founder stories and startup advice at www.mysuncast.com.

    Subscribe to Valence, our weekly LinkedIn Newsletter, and learn the elements of compelling storytelling: https://www.linkedin.com/newsletters/valence-content-that-connects-7145928995363049472/

    You can connect with me, Nico Johnson, on:

    Twitter - https://www.twitter.com/nicomeo

    LinkedIn - https://www.linkedin.com/in/nickalus

    Mentioned in this episode:

    CPS July 2024 V2

    Show more Show less
    1 hr and 15 mins

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