Episodes

  • Ep 49: Dentistry Practices Embrace Fee-for-Service Model

    Ep 49: Dentistry Practices Embrace Fee-for-Service Model
    Sep 11 2024
    Chris Pistorius, the founder of Kickstart Dental Marketing, brings over 20 years of experience in marketing and advertising to his specialized boutique firm dedicated to dental practices. His unique perspective centers around the belief that focusing exclusively on the dental industry enables his team to deliver unparalleled results, backed by a deep understanding of sector specific needs. Chris advocates for a personalized and tailored approach, staying boutique to provide each client with customized strategies that go beyond generic solutions. Emphasizing the importance of effective marketing in differentiating practices, he underscores the need for understanding marketing expenses, patient lifetime value, and the transition from PPO to fee-for-service models post-COVID as essential elements for long-term practice growth. Here’s what to expect this episode: Kickstart Dental Marketing offers unique services like local sponsorship marketing and custom solutions tailored to each client's needs. Understanding client expectations and conducting market analysis are key steps in determining appropriate strategies and budgets for dental marketing campaigns. Balancing SEO's long-term benefits with SEM's immediate results is crucial for dental practices to effectively reach their target audience. Targeting different audiences through Facebook and Google platforms is essential for effective advertising in dental marketing. Front desk staff training is crucial for successful marketing and patient retention in dental practices. Understanding the lifetime value of patients is crucial for optimizing return on investment and patient retention in dental marketing. The shift from PPO models to fee-for-service models has been accelerated by the COVID-19 pandemic, creating opportunities for marketing companies to help practices stand out. Connect with Chris Pistorius: https://www.linkedin.com/in/pistorius/ Connect with Stan Kinder: https://www.everythingdso.com/ Learn more about your ad choices. Visit megaphone.fm/adchoices
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    41 mins
  • Ep 48: Empowering Dental Providers to Treat Cancer Patients Effectively

    Ep 48: Empowering Dental Providers to Treat Cancer Patients Effectively
    Sep 4 2024
    Jessica Pharar is a dedicated dentist in private practice in Las Vegas, who recognizes the unique dental needs of cancer patients and has launched a foundation focused on delivering specialized dental care to this vulnerable group. Drawing from her experience in oncology care, Jessica advocates for being prepared for unexpected cancer diagnoses and ensuring optimal success for patients transitioning to cancer treatment. She integrates cancer patients into her regular schedule, prioritizing timely care for those referred through the oncology system, while dedicating specific days to administrative tasks for her nonprofit foundation. Jessica collaborates with other dental providers to empower them to treat cancer patients, emphasizing community involvement and the strategic use of social media to build trust and attract patients, and strongly supports dental residencies to provide essential exposure, mentorship, and advanced skills. Here’s what to expect this episode: Jessica Pharar integrates cancer patients into her regular practice schedule while dedicating specific days for nonprofit administration. She collaborates with other dental providers to empower them to treat cancer patients and expand specialized care beyond her own practice. Jessica emphasizes the importance of building reputation in the local community and leveraging social media for marketing in dental practice. She highlights the value of gaining diverse experiences through residency to enhance one's skills and knowledge as a dentist. Connect with Jessica Pharar: https://www.linkedin.com/in/jessica-pharar-64220914/ Connect with Stan Kinder: https://www.everythingdso.com/ Learn more about your ad choices. Visit megaphone.fm/adchoices
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    23 mins
  • Ep 47: The Lifeguard Approach: Transforming Dental Hygiene Standards

    Ep 47: The Lifeguard Approach: Transforming Dental Hygiene Standards
    Aug 28 2024
    Cris Duval, a seasoned dental hygienist with over 24 years of experience, has become a passionate advocate for addressing the hygienist shortage in dentistry. Duval believes this shortage, exacerbated by the pandemic, has led to widespread burnout and disillusionment among dental hygienists, prompting many to consider alternative careers. She emphasizes the necessity of regaining impact and influence with patients, advocating for a broader understanding of the hygienist's role in patient care beyond routine cleanings. Through her innovative lifeguard approach, which merges science-based protocols and technology, Duval aims to enhance patient care and wellbeing, encouraging others to adopt this method and transform their practices. Here’s what to expect this episode: The lifeguard approach focuses on guiding and guarding patient health and wellness through science-based protocols and quality questions. Hygienists can experience moral injury and burnout when unable to provide care according to their values and patients' needs. Shifting to life-saving screenings such as oral cancer, blood pressure, and pathogen screenings can significantly improve patient outcomes and redefine the purpose of a hygiene visit. There is a crisis in dentistry post-pandemic with a shortage of hygienists and understaffing in hygiene departments, potentially linked to moral injury factors. Compensating hygienists based on patient outcomes and production value can align incentives with high-quality care and improve job satisfaction. Outsourcing podcast production allows for focus on hosting and content creation, demonstrating transparency and collaboration. Connect with Cris Duval: https://www.linkedin.com/in/priscilla-cris-duval-413a787/ Connect with Stan Kinder: https://www.everythingdso.com/ Learn more about your ad choices. Visit megaphone.fm/adchoices
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    41 mins
  • Ep 46: Win-Win-Win Scenarios in Dentistry: Enhancing Patient Care and Success

    Ep 46: Win-Win-Win Scenarios in Dentistry: Enhancing Patient Care and Success
    Aug 21 2024
    Kevin Kremer, a seasoned dentist with 27 years of experience, owns a private practice in Chico, California, specializing in cosmetic full mouth reconstruction and implant restorations. His perspective on success strategies for dental practice owners is deeply rooted in the principles of collaboration, empowerment, and effective marketing. Kremer advocates for creating win-win-win scenarios that benefit patients, teams, and the business, leveraging both traditional and modern marketing techniques such as television ads, Google, Facebook, and word of mouth. As the founder of the Kremer Leadership Institute, he emphasizes the importance of a growth mindset and continuous learning, aiming to help dentists and their teams thrive through leadership, sustainable growth, and impactful care. Here's what to expect this episode: Collaboration, growth, and leadership are key strategies for dental practice owners according to Dr. Kevin Cramer Creating a win-win-win situation where patients receive excellent care, the team is supported, and the business thrives is crucial for a sustainable practice model Continuous learning, a growth mindset, and openness to change are essential for success in dentistry according to Dr. Kevin Cramer and Stan Kinder Balancing chairside dentistry with business management, establishing systems and processes, and using effective marketing strategies are important for managing a dental business Viewing oneself as an entrepreneur first in the field and aligning one's career with personal strengths and preferences are emphasized by Kevin Kremer for success in dentistry Succession planning is crucial for ensuring continued growth and value in dental practices according to Kevin Kremer Connect with Kevin Kremer: https://www.linkedin.com/in/kevinkremerdds/ Connect with Stan Kinder: https://www.everythingdso.com/ Learn more about your ad choices. Visit megaphone.fm/adchoices
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    38 mins
  • Ep 45: Equity Partnerships: The Key to Expanding Dental Practices

    Ep 45: Equity Partnerships: The Key to Expanding Dental Practices
    Aug 14 2024
    John Montoya, a dedicated dentist who graduated in 2001, brings extensive experience in managing multiple dental practices to the table. Initially establishing a successful practice in San Diego, Montoya later moved to Boulder, Colorado, where he significantly expanded his operations and integrated additional practices into his office. Through his journey, Montoya learned that rapid expansion without proper systems could lead to significant challenges, emphasizing the importance of managing overhead and leveraging economies of scale. His insights into the necessity of business acumen and best practices in managing multiple practices have led him to start a buyer's group aimed at helping other private practices reduce costs, reflecting his commitment to both professional success and community support. Here’s what to expect this episode: Building up practices before selling them is important for profitability Balancing dentistry with business management is challenging Managing multiple practices requires equity partners and centralized staff Negotiating better pricing with vendors through economies of scale is crucial Participating in PPOs can be challenging due to the changing insurance landscape Utilizing AI to monitor inbound calls can improve patient interactions Training staff on specific systems and protocols is crucial for practice growth Connect with John Montoya https://www.linkedin.com/in/john-montoya-90615918/ Connect with Stan Kinder: https://www.everythingdso.com/ Learn more about your ad choices. Visit megaphone.fm/adchoices
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    40 mins
  • Ep 44: Revolutionizing Hiring: Assessing Strengths for Optimal Team Performance

    Ep 44: Revolutionizing Hiring: Assessing Strengths for Optimal Team Performance
    Aug 7 2024
    Mike Neal is a pioneering advocate for innovative hiring practices in the healthcare sector, particularly dentistry. He believes that traditional hiring processes, which rely heavily on resumes, are outdated and unreliable, often missing crucial information about candidates. Neal champions an automated hiring system that prioritizes candidates' mindset, personality, and aptitude, thereby ensuring that team members are genuinely interested and well-suited for the job. Through his platform, Build My Team, he revolutionizes the hiring process by using assessments to match candidates' strengths and talents with job roles, providing high-performing practices with a more efficient and effective approach to hiring. Here’s what to expect this episode: Build My Team uses assessments to match applicants' strengths and talents with roles, improving hiring efficiency. Automated system filters out applicants unwilling to complete assessments, ensuring serious candidates progress. Candidate Assessment Process evaluates mindset and speed of learning for healthcare practice fit. Mike Neal emphasizes evaluating candidates' ability to follow processes and procedures within dental practices. Automated process selects finalist candidates for dental practices based on video interviews to assess communication skills. Hiring algorithm is customized for each position, matching candidates with roles based on specific success factors. Candidate screening process focuses on optimizing rejection process and tailoring algorithm to each job role. Connect with Mike Neal https://www.linkedin.com/in/dr-michael-neal/ Connect with Stan Kinder: https://www.everythingdso.com/ Learn more about your ad choices. Visit megaphone.fm/adchoices
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    45 mins
  • Ep 43: Continuous Financial Education: The Path to Informed Decisions

    Ep 43: Continuous Financial Education: The Path to Informed Decisions
    Jul 31 2024
    Curtis May, a seasoned financial advisor and principal at Practical Wealth Advisors, LLC, has a distinct perspective on financial literacy and investing, shaped by over three decades in the industry since 1985. May's approach focuses on teaching fundamental financial principles rather than promoting specific products, emphasizing the importance of managing cash flow, prioritizing savings, and investing in cash-flowing assets. He encourages individuals to take control of their finances and explore opportunities like real estate and business investments to generate passive income and ensure long-term financial stability. Through his podcast, YouTube channel, and website, May challenges traditional financial advice and offers alternative strategies, advocating for continuous financial education and understanding the impact of lost opportunity costs. Here’s what to expect this episode: Financial education is crucial in securing financial well-being and future prosperity. Investing in real assets that generate returns is more beneficial than tying up money in assets without tangible benefits. Building wealth through diverse investment strategies for financial freedom is key to long-term prosperity. Proper financial management, focusing on cash flow and minimizing losses, is essential for securing financial stability. Debt management should prioritize capital accumulation and cash flow over solely paying off debts. Seeking investment advice from unconventional sources like Rich Dad, White Coat Investor, and Dave Ramsey can provide valuable insights for wealth-building. Reading books on money is emphasized as a way to gain knowledge, improve financial literacy, and make sound financial decisions. Connect with Curtis May: https://www.linkedin.com/in/curtismay/ Connect with Stan Kinder: https://www.everythingdso.com/ Learn more about your ad choices. Visit megaphone.fm/adchoices
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    55 mins
  • Ep 42: Creating Personalized Customer Experiences Through Digital Ecosystems

    Ep 42: Creating Personalized Customer Experiences Through Digital Ecosystems
    Jul 24 2024
    Benjamin Talin, founder of More Than Digital and a serial entrepreneur, has been a pioneering force in integrating artificial intelligence and data analytics into dental practices. Emphasizing the necessity of structured and trustworthy data, Talin argues that the effectiveness of AI hinges on the quality of the data it processes. He highlights the transformative power of personalized data in tailoring patient journeys and enhancing overall experiences within dental practices. Through his innovative efforts, Talin is revolutionizing healthcare systems, empowering dental practices with advanced diagnostic tools and actionable insights that ultimately enhance patient satisfaction and foster increased repeat visits and referrals. Here’s what to expect this episode: Benjamin Talin started his first company at the age of 13 and eventually founded Morden Digital, one of the top 15 global business platforms. Digital ecosystems, such as Amazon, personalize customer experiences by leveraging interconnected services and data. Structured data and data analytics are crucial for leveraging AI in dental practices and ensuring the benefits of AI are realized. Unclean data can lead to AI perpetuating inefficiencies, highlighting the importance of organizing and cleaning data. Data-driven insights in healthcare, including dentistry, are transforming patient journeys by personalizing treatment plans and enhancing overall outcomes. Connect with Benjamin Talin: https://www.linkedin.com/in/talin/?originalSubdomain=ch Connect with Stan Kinder: https://www.everythingdso.com/ Learn more about your ad choices. Visit megaphone.fm/adchoices
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    26 mins