We break down how to charge higher rates based on the value you create rather than just time and materials. The conversation covers real examples of value-based pricing and pricing strategy, including how to qualify clients, set price anchors, and identify which projects are worth taking on. Throughout part one, we explore why most freelancers and agencies default to commodity pricing and how to shift away from it.

We discuss the importance of expertise in value-based pricing and when to walk away from projects that aren't a good fit. Using examples from video production to woodworking, we look at how different businesses and industries approach pricing models and what it takes to successfully charge premium rates as a creative professional.

We also dive into client relationships and what it means to be a true expert versus just a service provider. From marketing directors to business owners, understanding who you're talking to and their relationship to the problem you're solving is crucial for implementing value-based pricing in your business. -Ai

If you enjoyed this episode, please consider giving us a rating and/or a review. We read and appreciate all of them. Thanks for listening, and we'll see you in the next episode.

Links To Everything:

Video Version of The Podcast: https://geni.us/StudioSessionsYT

Matt’s YouTube Channel: https://geni.us/MatthewOBrienYT

Matt’s 2nd Channel: https://geni.us/PhotoVideosYT

Alex’s YouTube Channel: https://geni.us/AlexCarterYT

Matt’s Instagram: https://geni.us/MatthewIG

Alex’s Instagram: https://geni.us/AlexIG

We explore Matt's newly remodeled studio space, which serves as a backdrop for a deeper discussion about authenticity in creative work and spaces. Through examining the contrast between Matt's structured professional background and his maximalist studio design, we delve into how personal spaces can reflect our true selves rather than external expectations.

We also reflect on the era of "hustle culture", entrepreneurship, and content creation, examining how these movements influenced so many peoples creative journeys and decision-making. The conversation evolves into a discussion about the importance of making genuine choices in creative work and life, free from the pressure to signal status or conform to others' expectations. - Ai

If you enjoyed this episode, please consider giving us a rating and/or a review. We read and appreciate all of them. Thanks for listening, and we'll see you in the next episode.

Links To Everything:

Video Version of The Podcast: https://geni.us/StudioSessionsYT

Matt’s YouTube Channel: https://geni.us/MatthewOBrienYT

Matt’s 2nd Channel: https://geni.us/PhotoVideosYT

Alex’s YouTube Channel: https://geni.us/AlexCarterYT

Matt’s Instagram: https://geni.us/MatthewIG

Alex’s Instagram: https://geni.us/AlexIG

After an hour of discussion, we realized the recorder wasn't on. We regrouped and continued...

We explored how pressure, despite its challenges, can drive personal growth when embraced. This led to a broader conversation about human connections that transcend age and cultural boundaries. We discussed how engaging in substantive conversations about life, art, and shared experiences can bridge generational gaps.

Our talk shifted to the complexities of modern media consumption, from the appeal of quick entertainment to the immersive experience of watching classic films in theaters. We considered how repertory cinemas offer unique opportunities to engage with older movies. This prompted reflection on how our relationships with media have evolved over time, and the balance between engaging with thought-provoking art and enjoying lighter content.

We delved into the nature of creativity, examining the fatigue that comes from intense creative work and its impact on our leisure choices. Throughout the conversation, we grappled with finding meaning in our entertainment, creative pursuits, and discussions. We kept returning to the idea that certain conversations and shared understandings seem to touch on timeless aspects of the human experience. -Ai

If you enjoyed this episode, please consider giving us a rating and/or a review. We read and appreciate all of them. Thanks for listening, and we'll see you in the next episode.

Links To Everything:

Video Version of The Podcast: https://geni.us/StudioSessionsYT

Matt’s YouTube Channel: https://geni.us/MatthewOBrienYT

Matt’s 2nd Channel: https://geni.us/PhotoVideosYT

Alex’s YouTube Channel: https://geni.us/AlexCarterYT

Matt’s Instagram: https://geni.us/MatthewIG

Alex’s Instagram: https://geni.us/AlexIG