Strategy for Creatives - Business Minus the Bullshit: Business Tips for Creative Entrepreneurs

By: Sasha | Business Strategist for Creative Women
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  • Summary

  • Welcome to Strategy for Creatives: Business minus the bullshit. Whether you're new in business or finding yourself in a season of change, get ready to build a strategy, create an action plan, and crush those goals. I’m Sasha, host of strategy for creatives, and I help female-led businesses grow their brands in authentic, measurable, and meaningful ways without the stress! There’s no sugar-coating over here. I’m serving up real tips and actionable steps you can take to help uplevel your business. Join me every other Tuesday as I share business strategy lessons that will help you get organized, get off the path to burnout, and grow your brand like a boss.
    © 2024 Strategy for Creatives: Business Minus the Bullshit
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Economics Leadership Management Marketing
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Episodes
  • Mastering Email Marketing: Essential Strategies Beyond Social Media for Business Growth

    Mastering Email Marketing: Essential Strategies Beyond Social Media for Business Growth
    Jul 16 2024
    Welcome back to Strategy for Creatives: Business Minus the Bullshit! In this replay episode, originally aired on December 14, 2021, your host, Sasha dives deep into the world of email marketing. If you're a female-led business looking to grow authentically and meaningfully, this episode is for you. Episode Highlights: Introduction to Email Marketing: Why email lists are essential for your business growth, even before you have a website. Backup for Social Media: How email lists serve as a reliable communication tool during social media uncertainties and outages. Building Personal Connections: Using email to share personal stories and connect with your audience on a deeper level. Monetizing Your Email List: Strategies to use email marketing for boosting sales and driving revenue. Growing a Community: Leveraging email lists to create a strong, engaged community around your brand. Measurable Analytics: How to use email marketing metrics to refine your strategies and enhance your marketing efforts. Action Items: Assess your current email marketing strategy. Are you actively engaging your subscribers? Repurpose existing content into engaging email campaigns to maintain consistent communication. Build personal connections by sharing behind-the-scenes stories and personal milestones. Stay Connected: Subscribe: Follow and subscribe on your favorite podcast platforms for more business tips. If you enjoyed this episode, please rate and review it to help others find the show. Let's build a community of strong, empowered female entrepreneurs together! Learn more about your ad choices. Visit megaphone.fm/adchoices
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    23 mins
  • Maximize Your Marketing: Why Every Business Needs a Blog

    Maximize Your Marketing: Why Every Business Needs a Blog
    Jul 10 2024
    In this replay episode of "Strategy for Creatives: Business Minus the Bullshit," Sasha delves into the essential topic of blogging for businesses. Originally aired in December 2021, this episode provides timeless insights into why every business should incorporate blogging into their marketing strategy. With the increasing unreliability of social media platforms, Sasha emphasizes the importance of owning your content and building a robust online presence through blogging. Key Takeaways: Diversify Your Marketing Channels: The instability of social media platforms highlights the need for diverse marketing strategies. Blogs offer a reliable way to maintain visibility and control over your content. Provide Additional Value to Clients: Blogs are a fantastic way to showcase your expertise and provide valuable information to both current and potential clients. Building a "like, know, trust" factor through consistent, valuable content. Leverage Pinterest for Traffic: Pinterest can serve as an excellent funnel for driving traffic to your blog. The long shelf life of Pinterest pins can keep your content relevant and visible for years. Improve Google Visibility and SEO: Regular blogging helps improve your website’s domain authority and visibility on search engines. Using proper keywords and consistently updating your site boosts its relevance in search results. Grow Your Email List: Blogs are an effective tool for encouraging visitors to join your email list. Email lists are a direct way to communicate with your audience without relying on social media algorithms. Repurpose Content: Blogging allows you to repurpose content across different platforms, making your marketing efforts more efficient and far-reaching. It caters to different audience preferences, ensuring your message is accessible in multiple formats. Action Item: Consider how blogging fits into your business strategy. Identify one or two pieces of content you’ve already created that can be transformed into blog posts. To build comfort and consistency, start with a manageable goal of blogging once a month. Support the Show: If you enjoyed this episode, please rate and review the podcast. Your feedback helps others find the show. Don’t forget to follow and subscribe on your favorite podcast platform. Learn more about your ad choices. Visit megaphone.fm/adchoices
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    21 mins
  • Business Strategist vs. Business Coach: Key Differences and When to Hire Each

    Business Strategist vs. Business Coach: Key Differences and When to Hire Each
    Jul 2 2024
    Welcome back to Strategy for Creatives: Business Minus the Bullshit! This is a replay of one of our foundational episodes, originally aired on October 19, 2021. In this episode, Sasha delves into the differences between a business strategist and a business coach. Learn when to hire each, what to expect from their services, and how they can help elevate your business. Whether you're starting out, pivoting, or looking to overcome specific challenges, understanding the distinct roles of a strategist and a coach is crucial. Highlights: [00:08] - Introduction and overview of the episode's topic [00:46] - The surge in business coaches and the importance of understanding their role [02:04] - Key responsibilities of a business strategist vs. a business coach [04:28] - When to hire a business strategist: early stages, pivoting, or identifying opportunities [06:39] - Case study: Helping a client streamline services to avoid burnout [08:13] - When to hire a business coach: overcoming mental blocks and mindset challenges [11:05] - Differences in approach: Strategist as a planner vs. coach as a guide [12:35] - The importance of actionable steps and follow-through in business strategy [13:27] - Differences in session formats: One-on-one intensives vs. group programs [17:08] - Examples of different types of strategists and coaches [20:11] - Choosing the right support for your business needs [23:13] - Actionable step: Assessing your business needs Actionable Tips: Identify Your Needs: Assess whether you need a strategist for planning and actionable steps or a coach for mindset and productivity improvement. Consider Timing: Hire a strategist when starting, pivoting, or facing specific challenges. Hire a coach to overcome mental blocks or improve business management. Understand the Approach: Know that strategists provide detailed plans and steps, while coaches offer guidance and support through mindset and behavior changes. Use Both: Combining a strategist and a coach can provide comprehensive support, addressing both practical and psychological aspects of your business growth. Part of the Boundless Audio Podcast Network Don't forget to rate and review the podcast to help others find the show. Learn more about your ad choices. Visit megaphone.fm/adchoices
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    27 mins

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