Episodios

  • Ep. 31 - pckd - Pouched Underwear | Evgeny Polynksi

    Ep. 31 - pckd - Pouched Underwear | Evgeny Polynksi
    Jan 22 2025

    pckd - Herrenunterwäsche aus Berlin, hangenäht in Portugal aus edlen Stoffen.

    Ein kleines Label aus Berlin, ein Familienbetrieb, geführt von Evgeny und seinem Bruder. In dieser Folge schauen wir hinter die Kulissen eines aufstrebenden kleinen Unternehmens und lernen über die schönen, aber auch die harten Seiten.

    Schön, wenn die Kunden begeistert sind und noch dazu bei einem so „berührenden“ Produkt. Hart, wenn die Produktionsstrasse wegfällt. Bitter, wenn Covid die Verbindung zur einzigen Produktion, die man hat, abkappt. Was dann?

    Wie kann man die Kundenerfahrung über den ganzen Prozess von Marketing über Bestellung, Verkauf, Lieferung und noch darüber hinaus so gestalten, dass man sich gegen billigere Konkurrenz abheben kann? Wie weit kann man dabei gehen?

    Wie kann man diese hochwertige analoge Welt mit der digitalen Welt des Internet-Verkaufs verbinden? Evgeny erzählt es.

    Schaut Euch die Ware hier an: https://www.pckd.de

    Der Rabatt-Code (30 großzügige Prozent!) ist: ueberproduct

    Viel Spaß bei der Folge! Lasst von Euch hören!

    Chapter:


    00:00:00 Intro
    00:02:37 Vom Digitalen zur Herrenunterwäsche
    00:05:39 Innovationsfaktor und Produktentwicklung
    00:10:22 Risiko-Management und strategische Entscheidungen
    00:14:27 Positionierung und Branding im Textilmarkt
    00:22:20 Herausforderungen in der Produktion und Marktstrategie
    00:23:58 Marktanalyse und Positionierung
    00:27:24 Kundenansprache und Marketingstrategien
    00:32:21 Kundenservice und Einkaufserlebnis
    00:40:19 Herausforderungen in der Produktionskette
    00:49:07 Herrenunterwäsche und Innovation???
    00:50:30 Innovation als Problemlösung
    00:53:40 Markenidentität und Ausschlusskriterien
    00:56:47 Produktentwicklung und Anpassung für Sport?
    01:01:39 E-Commerce und das Einkaufserlebnis
    01:04:57 Weihnachtsgeschäft und Rabatt-Code!!!
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    1 h y 13 m
  • Ep. 30 - Janna Bestow - ProdPad, building a Product Management Tool

    Ep. 30 - Janna Bestow - ProdPad, building a Product Management Tool
    Jan 6 2025
    The star of this episode is Janna Bastow. You might know Janna from her role in setting up “Mind The Product” or as one of the business owners of the company running ProdPad, a specalized, really cool tool supporting smart work of Product Managers and Owners. But there’s always more to the story of a person showing outcomes like these. In the episode, we follow Janna making her way from Canada to the UK. There she finds her self in a product management role, trying to figure out what that actually means. The role is not hat clear yet on our industry. Trying to figure that out, Janna is calling for action. She organizes community events for product people in a similar situations, which ultimately is the root of building the Mind The Product community. The rest of that is history. It grew to more than a community basically becoming a product minded media house. At that stage, Janna decided to seek the next challenge and follow and idea she had for some time: Building a tool that really focuses on the work of product people and only devoted to this. None of the tools on the market went far enough. So, together with Simon Cast, she went at it. Knowing the complex and multi faceted work of a Product Manager, she built the tool she would have liked to have when she started off. The tool is different in that it draws from all kinds of data sources that already exist in your environment and builds on those. You can build and configure very individual views. One main point is that all data which you base your decisions on can be seen and shared and thus, discussions can be based on that date. E.g. discussions on features in a spring and how why they are important or not can be based on the underlying data from customer interviews over inpur from support, any existing research data or stakeholder input. All is simply revealed without having to invest work. Another example is how PMs are supported in creating roadmaps based on existing data. A fun side story is how Janna was always depressed that she is obviously the only PM never being able to deliver on her roadmap “promises”. Until she realized in her conversations in the meetups that led to “Mind The Product” that actually no PM ever delivers on these promises. Roadmaps were simply too static. She picked up on the “Now, Next, Later” concept and implemented in ProdPad to huge success and that is one of the main sources of “Now, Next, Later” being so huge these days. Of course, being loaded with data, the current topic of Janna and ProdPod is how can we enhance the tool with the right level and UseCases of AI? The aim is getting rid of the boring work and digging through statistics in the background and giving you hints, rather than doing the work that humans do best. Janna invites you to try the tool and suggest use cases for AI that would help you in your everyday PM life. See the links below for trial and contact information. For me, the underlying backstory of this episode is how the role of the PM was hugely under-defined even ca. 15 years ago while now being hugely over defined. The problem over the last 15 years has switched from having too little information to now having information overflow, but still clarity is hard to find. It’s still not a clear cut role. But maybe that’s just the nature of the game. Thanks a ton, Janna for this open exchange about your personal journey. You don’t know me as a huge fan of tools, but I am impressed by the unique way that ProdPad is doing things well and different. It helps you define your own PM workflow or that of your organization. The way you configure the tool is the documentation of that flow at the same time. Also, it can help in managing up as well as in managing your stakeholders and help lead the right discussions by always exposing the right data for the discussion. It always helps to make sense of your assets and prevents you form simply filling out a “form” by asking the right questions. Thanks Janna for this great conversation! I can only invite you to have a look into ProdPad and see for yourself. Follow and / or contact Janna on LinkedIn: https://www.linkedin.com/in/jannabastow/ How to access a ProdPad Demo: https://www.prodpad.com/demo/ ProdPad on their stance on AI: https://www.prodpad.com/features/ai-for-product-managers/ 00:00:00 Intro 00:03:12 Janna’s Background 00:08:06 Erste Schritte im Produktmanagement 00:18:09 Social Web: From Meetups to Mind The Product 00:29:14 Mind the Product: Growth 00:34:06 Start-Up surprises and embracing serendipity 00:40:47 Initial triggers of ProdPad 00:55:21 Eureka and Now, Next, Later 00:57:07 Exposure and Daring 01:00:53 Continuous Feedback and validation 01:03:58 What Problem are you trying to solve? 01:07:11 Supporting Transparency and Collaboration in Product Management 01:10:06 Potential of AI in Prod Management and ProdPad 01:14:11 Invitation to help with AI in ProdPad 01:18:10 What's next in Product Management? 01:26:...
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    1 h y 28 m
  • Episode 29 - Die Produktwerker

    Episode 29 - Die Produktwerker
    Aug 26 2024
    Diese Folge hat mir besonders viel Spaß gemacht und ich war besonders gespannt: Die Produktwerker, meine Freunde aus Köln. Sie zeichnen sich aus durch einen wöchentlich, regelmässig Montags um 6:00 Uhr morgens erscheinenden Podcast. Und ich meine: wirklich wöchentlich um 6:00 Uhr morgen. Sie bieten unheimlich nette, freundliche Education, begonnen von der klar strukturierten Website über ihre öffentlichen und internen Trainings. Vor allem aber haben sie ein unglaublich inklusive, freundliche, einladende Art. Jedes Event, bei sie dabei sind strahlt unter ihrer Freundlichkeit. Erlebt sie. Heute im Podcast: Tim Klein stellvertretend für die drei!
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    1 h y 9 m
  • Ep. 28: Holger Nils Pohl - "The Wrong Planet“

    Ep. 28: Holger Nils Pohl - "The Wrong Planet“
    Jun 10 2024
    Hey, we haven’t heard in a while. I am happy to be back. In all kinds of ways. If you have questions where I was, ask. But let’s cut to the chase! This pod is all about Holger and his new book on autism. It is written from first hand experience with all empathy you can imagine. It's also a short entertaining read for the whole family. Especially for families not familiar or ever having been in touch with autism. So, before you do anything else, I urge you to visit Holger's Kickstarter Campaign for the book! Also, please spread the word!!! If you want to know more, stay here and listen to the pod. I have watched Holger's work since many years, but we never met. Finally, we met at a a conference in Cologne this spring and we spent a lot of time discussing. Holger is a person, I felt attached to right away but not only Holger as a person but also his work and thinking. I learned straight away that he did what I always promised, at least to myself, which is to write a book. Not only one, but the current count is - we are not quite sure, at ten. For my personal view, Holger’s latest book is his most important one. It is called „The Wrong Planet“. It tells the story of an alien on an unexpected journey to planet earth, having a crashed landing and having a couple of encounters to species unknown to him: ducks, a bear, a beaver an otter and a frog. Ofc, all of this is a metaphor for the experiences of people living with Asperger Autism. It is written from a person knowning the experience first hand. More in the episode. Lots more. The book is a very short and easily digestible book for the whole family, old and young, and also or even more interesting to anyone not living with Asperger autism. Beyond that it is ofc leading to thoughts of a more general and deeper understanding of diversity in general. The English version is a kickstarter project available from June 11 2024. All relevant info is available under holgernilspohl.com/autism. There will also be super interesting pledges excerpt just the book. Go there, get the info, be informed and potentially buy! If you want the German edition, you are lucky, you can directly buy it from Holger und his webpage holgernilspohl.com/ under books. Ofc we cover all the other work that Holger is doing and you also might already know him from his work in innovation and visualization or any of his collaborations with Alex Osterwalder, Sohrab Salimi and many more. Also, the conversation goes a long way on getting started, staying in pace, productivety and getting done as well as the value of visualization - which is Holger's actual profession. Last not least, his latest non fiction book „Creating Clarity“ is awesome and you can just do it like me and direct order from Holger and get it shipped signed and super instantly. A really nice product experience. Go For it. But now: LetÄs listen to the man himself. Again: Check out Holger’s kickstarter project „The Wrong Planet“ from June 11 2024 on https:// holgernilspohl.com/autism Or check out the already existing German version of the book on his web page under books. Thanks for listening, thanks to Holger for his time and see / hear all of you soon. Chapters 4:10 - Intro to „The Wrong Planet“ 9:10 - Craft and Detail make a story work for young and old 16:30 - Backstory and Motivation for "The Wrong Planet" 20:15 - Why a fiction book? 24:20 - Kickstarter and more info 30:30 - Info on autism 32:20 - Getting a diagnosis 41:00 - All of Holger’s Books 48:10 - How Holger manages Productivity 1:06:20 - The concept Of Now 1:14:55 - Models as Fiction 1:16:00 - All of Holger’s other work 1:22:10 - On getting started
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    1 h y 34 m
  • EP. 27: Luke Hohmann - FirstRoot - Participatory Budgeting in Schools

    EP. 27: Luke Hohmann - FirstRoot - Participatory Budgeting in Schools
    May 30 2021

    "Calm down, take a deep breath and just talk to me“

    Luke Hohmann’s new mission: Participatory Budgeting in Schools

    Luke Hohmann founded FirstRoot to advance participatory budgeting in schools. Let me get straight to the point: You can invest in this company in this early stage. You can also support the cause by talking about or by simply using the free software and talking about it in your kids’ school.

    Luke Hohmann and me go back a long time. I met him ca. 12 years ago in one of his trainings and was fortunate enough to co-train and facilitate with him. He wrote an early book „Beyond Software Architecture“ which to me is one of the best books on software Architecture (sic!) and was ahead of its time. He then got deep into Serious Games with his Innovation Games trainings and a great book on it. Also ahead of its time.

    From there he was on a constant path towards which had to end in what he does now. Through his Innovation Games, he made it to participatory budgeting in communities, in the Enterprise and other important places. Also, he built an enterprise SaaS company to further bring his ideas deeper into Companies and also enable distributed Serious Games. Now, he founded FirstRoot, bringing participatory budgeting to schools.

    (You will realize over the course of the pod, that we couldn’t constrain ourselves - we wouldn’t be Luke and Markus, then - from drawing all kinds of parallels to Quality of Software, agile, Portfolio Planning, Architecture, Comics for Story Mapping and what have you.)

    The underlying problem that Luke is tackling with FirstRoot is inequality of chances by social background, financial illiteracy (lack of education on that topic in school in general) and economic disparity.

    First Root is having its part in solving that problem by offering a five step process in facilitating Participatory Budgeting to pupils around the globe, based on a software solution.

    Steps are:

    1. Planning
    2. Gather Ideas
    3. Refine Ideas to proposals
    4. Voting (there will always be more ideas than we can afford - „a truism in life“
    5. Projects in implematation

    In the pod Luke thoroughly leads us through an example to show us how it works and which impact it has.

    I put the core of the idea at the beginning of the cast.

    Again: If you believe in this story, you can also invest for as little as a couple of hundred dollars alongside of people like Alex Osterwalder, Lysa Adkins and many more. You also help by just using the software and bring it into schools. Just follow the „Invest“ link on firstroot.co
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    1 h y 35 m
  • Ep. 26: Timo Lutter - Covid-19 „milder“ Verlauf, Viren und Gesundheitssysteme

    Ep. 26: Timo Lutter - Covid-19 „milder“ Verlauf, Viren und Gesundheitssysteme
    Mar 25 2020

    Timo Lutter und seine Frau Jule sind Deutsche, die in Oslo wohnen und arbeiten. Timo hat lange als Molekularbiologe gearbeitet und arbeitet jetzt in Oslo im Rikshospitaletals Mikro-Biologe. Jule arbeitet in Oslo als Kindergärtnerin. Beide sind höchstwahrscheinlich wahrscheinlich Covid-19-positiv und tragen die Krankheit in ihrem sogenannten „milden“ Verlauf aus. Die beiden berichten aus Ihrer Erfahrung mit der Krankheit, dass schon das ist nicht mal eben einer lockeren Virusgrippe entspricht.

    Ich habe die Chance genutzt, Timo ein bisschen seines Virologen-Wissens zu entlocken und so kommen wir zu Erklärungen darüber

    • was ein Virus ist
    • was es heisst, einen Virus zu sequentieren
    • warum sich Timo sicher ist, dass das Virus auf keinen Fall ein „Designervirus“ ist
    • was Timo’s Einschätzungen zu den getroffenen Massnahmen ist
    • wie sich Gesundheitssysteme aufgrund gegebener Umstände unterscheiden und
    • welchen Einfluß das auf den Umgang mit dem Virus hat.

    Ich wusste vorher nicht, dass Tino so viel Vorwissen zu dem Thema hat und habe einfach diese Fundgrube genutzt.

    Ich würde mich über Feedback freuen. Bewertet das Podcast wo immer Ihr es hört. Empfehlt es weiter!

    Falls Ihr von weiteren Geschichten hört, die es lohnt zu Corona zu erzählen, meldet Euch gerne. Ich versuche gerne etwas daraus zu machen!

    Bis zum nächsten mal,

    Markus
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    53 m
  • Ep. 25. Peter Bihr, Corona, a golf cart, a surf board and visa extension

    Ep. 25. Peter Bihr, Corona, a golf cart, a surf board and visa extension
    Mar 20 2020

    This is the story of Peter Bihr and his family whoa actually wanted to visit a wedding in the United States, but instead got stranded in Costa rica. Peter and his family accidentally find themselves locked up in a place which turns out to be a bit of a paradise. There could, of course be better times and conditions to find and enjoy a paradise. But let’s listen how Peter perceives his current situation. If you know of other weird stories happening during these strange and difficult time, let me know and maybe we could make this another episode!

    You can reach Peter for more on his great work here.

    He also publishes a fantastic, interesting and personal email newsletter.

    Have fun, stay healthy and sane!
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    34 m
  • Ep. 24 - Markus Andrezak, Henning Wolf: Strategie Machen!

    Ep. 24 - Markus Andrezak, Henning Wolf: Strategie Machen!
    Jan 19 2020
    Strategie Machen!

    Henning Wolf hat mich im Hotelzimmer bei einer Konferenz interviewt. Es geht um mein Thema Nummer eins, neben Produkt: Strategie Machen! Wir erklären, was an Strategie kaputt ist und wie man es fixen kann.

    Wir erklären, was die drei relevanten Ebenen in Strategie sind und wie man sie wieder koppeln kann, um alles zu reparieren. Denn es ist das Koppeln dieser drei Ebenen, was Strategie repariert. Die drei Ebenen sind:

    Marker: unsere Identität, ausgedrückt über unseren Antrieb, langfristige Ziele. Alles was ausdrückt, wer uns was wir sind und was wir in der Gesellschaft bewirken wollen. Unsere Identität eben.

    Optionen: Das ist alles, was wir als nächstes tun könnten. Alle Möglichkeiten, die wir haben. Da wir nicht alles machen können, was wir gerne machen würden, entscheidet die beste Auswahl, die Qualität unserer Entscheidungen und Committments darüber, wie es uns geht.

    Arbeit: Arbeit soll fliessen und es muss passend viel Arbeit auf gute Optionen angewandt werden. Arbeit auf schlechten Optionen ist nutzlos. Viel Arbeit auf guten Optionen bringt viel. Dies erklärt auch warum Output wichtiger sein kann als gedacht ;)

    Arbeit realisiert Optionen, Optionen verwirklichen unsere Marker. Umgekehrt helfen Marker Optionen zu bewerten (und abzuleiten) und Optionen helfen Arbeit abzuleiten.

    Wichtig ist, die stabilisierende Natur und langfristige Wirkung von Markern zu verstehen und akzeptieren. Ebenso ist es wichtig, die mittelfristige Wirkung und die Notwendigkeit von längerfristigen Optionen zu verstehen. nur Arbeit soll fliessen, nur hier gelten Flow-Gesetze und ähnliches. Mechanismen von Arbeit auf die anderen Ebenen zu transportieren, zerstört diese Ebenen.

    Deshalb ist Business Agilität mit ähnlichen Mechanismen auf diesen Ebenen auch oberflächlich gedacht und toxisch.

    Viel Spaß bei dieser Folge. Vielen Dank an Henning Wolf für die Zusammenarbeit und die Geduld beim Fragen unter widrigen Bedingungen im Hotel bei einer Konferenz!
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    1 h