Every social media manager I know often laments about declining social media performance.


Even if your business is getting decent performance - reach and engagement, chances are it’s down year over year over year.

Are you also tired of unpredictable social media algorithms sapping your engagement?

In this episode, I’m chatting with Digital Strategist Cat Valverde about why shifting your focus to email marketing could be the game-changer your business needs. In this episode, we delve into the realities of social media marketing's decline and reveal actionable strategies to regain control over your audience reach.

We dive into how to grow email lists with valuable freebies and build meaningful client relationships that drive revenue. This episode is packed with practical tips, and is your go-to guide for sustainable marketing tactics that work.

Don’t miss out on expert advice from our guest, Cat Valverde, who shares her innovative approaches to equitable outsourcing and diversified marketing. Whether you're struggling with ad spends or looking for new ways to engage your audience, this episode is full of insights and strategies.

Episode Highlights:

• The pitfalls of relying solely on social media marketing and the benefits of email marketing.
• Strategies for growing email lists through valuable content and strong client relationships.
• Insights on diversifying marketing channels and equitable outsourcing practices.
• Case study: leveraging viral social media moments to enhance engagement and growth.
• Encouraging innovation through quick testing and adaptation of new marketing ideas.

Be sure to subscribe to the podcast to get the expert tips you need to stop the scroll and start engaging your audience! Love what you hear? Leave a review for the podcast so other business owners can find us!

Resources Mentioned

• Cat Valverde’s free pilot program:
  emailrevamp.com

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About Cat

With joy in her heart, an MBA, a Harvard Organizational Psych Masters in progress, and over $5 million in direct revenue created for clients to date; Cat Valverde is excited to laugh, take a deep breath and crack open the spreadsheets with us. Her focus is digital revenue strategy in the post-ads economy.

She's most curious about the part we tend to talk about least in the digital business space: How's it (really) going financially?

Connect with Cat

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Drop a question or a review! We love getting feedback from our listeners!

Connect with me:

Website - https://www.heidijschmidt.com/

Instagram - https://www.instagram.com/HeidiSchmidtCreative

Facebook - https://www.facebook.com/HeidiSchmidtCreative/

LinkedIn - https://www.linkedin.com/in/legallyheidi/

Email - Heidi@heidijschmidt.com

Let’s get a little personal. What did your online journey first look like? When did you join social media?

In this episode, I’m sharing a little bit about my chapter in We Lead: Community, Connections, and Collaboration.


It’s a little nostalgic and shares some of my earliest experiences with writing and struggling through self-doubt during college. I talk about how my lifelong love for storytelling and writing has now culminated in her contribution to the collaborative book series "We Lead."

It’s a little bit professional, and also a love story - and sharing how my love of social media and content marketing led to various career opportunities.


From my early days with LiveJournal and Facebook to working for marketing agencies, I’m sharing some invaluable lessons learned along the way. But the biggest lesson of all, is my chapter: that business success doesn't correlate with having 10,000 followers, but rather with building an engaged and authentic community with an emphasis on consistency, authenticity, and the value of focusing on meaningful connections rather than vanity metrics.

For all marketing professionals, small business owners, and aspiring content creators, this episode is a treasure trove of encouragement and practical tips on how to grow and succeed in the digital world.

Episode Highlights:

• We’re introducing We Lead - a collaborative book about connection, community, collaboration, and business.

• Heidi’s personal and professional journey in social media and content marketing.

• Insights on the importance of community building and authentic engagement over vanity metrics.

• Practical advice on managing social media presence effectively.

• How to tackle imposter syndrome and the overwhelm of online marketing

Resources Mentioned:

• We Lead Volume 1
• We Lead Volume 2
• Leading Ladies

Drop a question or a review! We love getting feedback from our listeners!

Connect with me:

Website - https://www.heidijschmidt.com/

Instagram - https://www.instagram.com/HeidiSchmidtCreative

Facebook - https://www.facebook.com/HeidiSchmidtCreative/

LinkedIn - https://www.linkedin.com/in/legallyheidi/

Email - Heidi@heidijschmidt.com

Have you ever wondered about the magic behind those top search results when you type "XYZ near me"? Spoiler alert: It's all about those Google Reviews!

I was recently in a committee meeting for my local business association and we were talking about to how to highlight members. “Could we ask them to share reviews with us and then we share them on social media?”

This stopped me in my tracks because what good is that?


We should be encouraging people to leave Google reviews of our member businesses.


I had to remind the committee members (all lovely, incredible business people) that the value of a Google Business Review is much higher than us sharing it around our social media profiles.

This week, we’re diving into the WHY of Google Reviews, and how to incorporate them in a non-icky way in your social media strategy.

Episode Highlights:

• Importance of Google reviews for local SEO and online reputation.

• Strategies to capture Google reviews without feeling pushy.

• Significance of responding to both positive and negative reviews.

• How to leverage customer reviews for social media content.

• The correlation between the number of reviews and local search visibility.

Love our podcast? Please leave us a review on Apple Podcasts or wherever you listen. Your feedback helps us grow and reach more listeners!

Resources:

Schedule a Strategy Session - https://heidischmidtcreative.hbportal.co/public/664fa7b4b1ee43002b756f3e

Get Your Online profiles audited - https://www.heidijschmidt.com/social-audit

Drop a question or a review! We love getting feedback from our listeners!

Connect with me:

Website - https://www.heidijschmidt.com/

Instagram - https://www.instagram.com/HeidiSchmidtCreative

Facebook - https://www.facebook.com/HeidiSchmidtCreative/

LinkedIn - https://www.linkedin.com/in/legallyheidi/

Email - Heidi@heidijschmidt.com