Startup Hypeman: The GOAT to Market Show

By: Startup Hypeman
  • Summary

  • Become the GOAT To Market!


    This is the go-to show for founders to learn go-to-market strategy from other Founders, CXOs, VCs, and Creatives.


    Every episode our guest unpacks a specific and tactical strategy they've deployed to grow and scale their venture (and sometimes they share what didn't work so you don't make the same mistake!).


    Hosted by Startup Hypeman founder & Chief Pitch Artist, RajNATION.


    New episodes on Sundays.


    Want to go behind-the-scenes and get 1-on-1 time with our guests? Every week our guests run an Ask Me Anything inside of GOAT To Market Club, Startup Hypeman's exclusive founder community. Join the Club and Become The GOAT at startuphypeman.com/gtm-club.Subscribe to our GTM newsletter at startuphypeman.com.


    Hosted on Acast. See acast.com/privacy for more information.

    All rights reserved
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Episodes
  • GTM 3-12: The 4 Superpowers of a Successful Founder with CMO & Author Michelle Denogean (Season Finale!)
    Jul 14 2024

    What's your superpower? Every Founder has one.


    At the same time, not every founder has the SAME one.


    Which means just because Sara Blakely or Bill Gates did things one way, doesn't mean you also have to do things that way.


    When you know your superpower you can better make strategic decisions, acknowledge what should stay on your plate versus what you should delegate, and perhaps most importantly, be aware of your blind spots.


    Michelle Denogean has spent decades in the "Director's chair" for several startups, working as a VP and CMO.


    She helped her previous company, Roadster, scale from 15 to 200 employees and exit for nearly $400M.


    Through all her experiences, she's worked alongside the founder and observed their traits, quirks, and shortcomings.


    She combined her experience with psychological research to author her book titled Grow Up! Take your startup to the next level.


    In the book, she explains the 4 superpowers of a successful founder and how to identify yours. She steps to the mic in our season finale for a conversation on finding your cape.



    Fiind Michelle online:

    LinkedIn


    Find Mindtrip online:

    Website



    This episode is brought to you by our friends at ActiveCampaign, the GOATs of marketing automation. EVERY kind of business needs a newsletter. After 10 years using Mailchimp, Startup Hypeman is now a proud ActiveCampaign user, and from setup to 'send', every newsletter we've published has been a 10x easier experience since switching. Tons of integrations, automations made simple, and actually supportive customer support (not an annoying chatbot). Get your FREE 2-week trial here!(affiliate link)


    This episode is also brought to you by our friends at AKAVA, the GOATs of software development. I've seen too many startups get screwed over by offshore or budget dev shops. Those groups are order takers and do the bare minimum, which often means software with gaping holes, or being forced to pay hidden 'release fees' to claim ownership of your code. Then there's Akava, who actually builds strategically for scale from day 1, helps you make product decisions, and gives you full ownership of your code by default. Want to become the GOAT to Market? Partner with the GOATs of software dev. Get GOATed at akava.io.


    Hosted on Acast. See acast.com/privacy for more information.

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    57 mins
  • GTM 3-11: Landing Investor Meetings with Supply Change Capital Managing Partner Shayna Harris (Live from Startup Grind Chicago!)
    Jul 7 2024

    Planning a fundraise? Then you need to know HOW to get in front of investors.


    Enjoy this special episode, a replay of my interview with Supply Change Capital Managing Partner Shayna Harris live from a Startup Grind Chicago event.


    Shayna shares what catches her eye, how funds are structured, the flow of money in a VC system, and why all that matters for founders.


    Original interview date: June 11, 2024.



    Find Shayna online:

    LinkedIn


    Find Supply Change Capital online:

    Website



    This episode is brought to you by our friends at ActiveCampaign, the GOATs of marketing automation. EVERY kind of business needs a newsletter. After 10 years using Mailchimp, Startup Hypeman is now a proud ActiveCampaign user, and from setup to 'send', every newsletter we've published has been a 10x easier experience since switching. Tons of integrations, automations made simple, and actually supportive customer support (not an annoying chatbot). Get your FREE 2-week trial here!(affiliate link)


    This episode is also brought to you by our friends at AKAVA, the GOATs of software development. I've seen too many startups get screwed over by offshore or budget dev shops. Those groups are order takers and do the bare minimum, which often means software with gaping holes, or being forced to pay hidden 'release fees' to claim ownership of your code. Then there's Akava, who actually builds strategically for scale from day 1, helps you make product decisions, and gives you full ownership of your code by default. Want to become the GOAT to Market? Partner with the GOATs of software dev. Get GOATed at akava.io.


    Hosted on Acast. See acast.com/privacy for more information.

    Show more Show less
    54 mins
  • GTM 3-10: Investing in Sports, Media, and Commerce with Marquee Ventures VC Erik Hammer (Live from Startup Grind Chicago!)
    Jun 30 2024

    Baseball, hot dogs, apple pie, and...venture capital? In 2023 the Chicago Cubs spun off a fund by the name of Marquee Ventures.


    Marquee invests at the intersection of sports, media, commerce, and their enabling infrastructure.


    Enjoy this special episode, a replay of my interview with Marquee's Cofounder & Managing Partner Erik Hammer live from the Startup Grind Chicago 2nd Annual Health & Sportstech Showcase in March 2024.


    Erik covers how Marquee assesses deals, what catches their eye, his outlook on the future of sports and media tech, and more.


    Original interview date: Mar 19, 2024.


    Find Erik online:

    LinkedIn


    Find Marquee online:

    Website



    This episode is brought to you by our friends at ActiveCampaign, the GOATs of marketing automation. EVERY kind of business needs a newsletter. After 10 years using Mailchimp, Startup Hypeman is now a proud ActiveCampaign user, and from setup to 'send', every newsletter we've published has been a 10x easier experience since switching. Tons of integrations, automations made simple, and actually supportive customer support (not an annoying chatbot). Get your FREE 2-week trial here!(affiliate link)


    This episode is also brought to you by our friends at AKAVA, the GOATs of software development. I've seen too many startups get screwed over by offshore or budget dev shops. Those groups are order takers and do the bare minimum, which often means software with gaping holes, or being forced to pay hidden 'release fees' to claim ownership of your code. Then there's Akava, who actually builds strategically for scale from day 1, helps you make product decisions, and gives you full ownership of your code by default. Want to become the GOAT to Market? Partner with the GOATs of software dev. Get GOATed at akava.io.


    Hosted on Acast. See acast.com/privacy for more information.

    Show more Show less
    55 mins

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