Startup Funding Espresso – Control Points in Vertical SaaS

Control Points in Vertical SaaS

Hello, this is Hall T. Martin with the Startup Funding Espresso -- your daily shot of startup funding and investing.

Vertical SaaS is a great business model for startups to use.

It focuses the product on one specific sector.

This brings many advantages in funding, competition, application development, and more.

A control point is a strategy for controlling the customer account.

This provides a hedge against competition.

In a vertical SaaS business, there are three control points.

The first is the workflow.

If your product provides the core workflow, you own the operations of the customer’s business.

This makes it harder for a competitor to displace your solution.

The more the customer uses your workflow, the stickier your product.

The second is the data.

If you own the core data set of the customer’s account, then others must go through your system to access that data.

This makes your solution stickier and harder to move to another solution.

The third is the level of account engagement.

The higher your account contact in the organization, the stronger your position against the competition.

Consider how to engage these three control points for your vertical SaaS customer.

Thank you for joining us for the Startup Funding Espresso where we help startups and investors connect for funding.

Let’s go startup something today.

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