Attracting new clients doesn’t have to be complicated. In this episode, Strategic Business Coach Henriette Danel from the UK shares four foundational strategies for simplifying client attraction. Learn how to boost your visibility through organic growth, attract people through engaging content, build relationships with workshops and discovery calls, and transform clients’ needs with clear service packages. Henriette shares practical tips for growing your service business through consistent yet simple strategies.

Key Takeaways:

• Your service is not for everybody, and that’s okay!

• The four strategies for attracting clients are visibility, attraction, relationships, and transformation.

• Examples of visibility include website, social media, public speaking, and awards. You can choose which ones work best for you and your business directly.

• The importance of creating content to build attraction and tell the story of who you are.

• Content creation is a skill you can learn, but you have to be consistent.

• How to establish long-term and meaningful relationships.

• The transformation strategy is about what it is that you are doing and what it is that you are offering as a service to take your clients from where they are to where they want to be.

External Links:

Henriette Danel: Website

That Marketing Team — Schedule Discovery Call HERE

This week features guest Jevon Wooden from BrightMind Consulting Group. Jevon explains each step of their “5Y Framework” in detail, including setting clear goals and metrics with the “yardstick.” He shares insights on building quality control, developing standard operating procedures, and creating a culture where employees feel safe to report issues. Jevon talks about the importance of leaders taking ownership, embracing transparency, and effectively communicating their vision and mission.

Key Takeaways:

• The 5Y Framework provides a structured approach to goal setting with clear stages: Yardstick (goals), Yield (resources), Yare (ease), Yogi (sustainability), and Yearn (advocacy).

• Regular check-ins help ensure goals and processes are still effective.

• Feedback from employees and customers is critical for identifying areas for improvement.

• The importance of anticipating potential issues and problems through scenario planning.

• Remember, the price of something does not always equal what you’ll get.

• Companies like Costco have seen long-term success by prioritizing employee investment, even during economic downturns, recognizing that people are the foundation for growth.

External Links:

Jevon Wooden: LinkedIn | Website

That Marketing Team — Schedule Discovery Call HERE

Troy welcomes Tai Goodwin, CEO of That Marketing Team, to discuss all things marketing including how we can use quizzes to generate more leads, and creating the right strategy to find your audience. Tai talks about how having your audience identify personally with your brand goes so much further than just trying to be everywhere, and she explains what she means when she says she’s “chasing excellence.” If you’re looking for some great marketing tips that you can implement today, tune in.

Key Takeaways:

• What happens when you promise too much and don’t deliver on your promises?
• How Tai and her team at That Marketing Team help people determine what they should pour their investments towards in order to get a good return.
• The importance of creating the strategy to find the right audience.
• Tai talks about what she calls being “Facebook rich and profit poor” and how she turned that around.
• How to get people to write testimonials.
• People are paying for your skills that you’ve already mastered over the years.
• Tai shares how you can work with her even further and continue your marketing growth.