• Special Episode: Google Antitrust Case and the Future of Ad Tech for Publishers with Jason White

  • Sep 18 2024
  • Length: 27 mins
  • Podcast

Special Episode: Google Antitrust Case and the Future of Ad Tech for Publishers with Jason White

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  • Summary

  • In this special episode, Jason White, Chief Product Officer at Arena Group, discusses the implications of the Google Antitrust case from a publisher's point of view.

    Publishers may find new opportunities in the wake of the Google antitrust case, but the changes will take a long time. Long-tail publishers stand to benefit from emerging companies, while increased data sharing will enhance market transparency.

    Ultimately, greater choice in ad tech will benefit publishers, and competition will drive much-needed innovation in the industry.

    For more information on the Google antitrust case please subscribe to monopoly.marketecture.tv

    Thanks to AdLib for sponsoring this episode.

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