• Speak Yourself: Mobilizing Youth to Win Elections - Brazil

  • Feb 6 2024
  • Length: 34 mins
  • Podcast

Speak Yourself: Mobilizing Youth to Win Elections - Brazil

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  • Summary

  • In 2022, Brazilians faced a match-up between far-right incumbent, Jair Bolsonaro, aka ‘Trump of the Tropics’, and progressive Luiz Inácio Lula da Silva. In the end, Lula triumphed by a fraction of a percent. That hard fought victory was thanks in no small part to youth voters and the campaign that increased their participation by 47%. Listen in on how organizers unleashed the power of BTS fandom, democracy trainings, celebrity endorsements, and carefully calibrated messaging to create a polyvocal campaign to get this absolutely critical - yet understandably cynical - voting block to the polls.

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