Episodes

  • #79: The Soul & Science of Standing Out | Chase Jarvis, Artist, Entrepreneur, Director

    #79: The Soul & Science of Standing Out | Chase Jarvis, Artist, Entrepreneur, Director
    Oct 7 2024
    In this episode of the Soul & Science Podcast, we’re exploring what it means to find your creative voice with a person who has built a legacy on taking calculated risk. Chase Jarvis is an award-winning artist, entrepreneur, and Emmy-nominated director who has shot global campaigns for Apple, Nike, and more than 100 other brands – as well as contributed to the Pulitzer Prize-winning NYT story Snowfall.

    His previous book Creative Calling was a National Best Seller, and his new book Never Play It Safe is out October 8th.

    In today’s episode, you’ll learn:
    • How reconnecting with your true self will lead to both personal and professional fulfillment, even if it means defying societal expectations
    • What lies beyond your comfort zone and how to take intelligent risks that push you forward without jeopardizing your well-being
    • Why “fitting in” cuts a clear path to mediocrity in both marketing and life, and how embracing what makes you you is how to make a difference

    Brought to you by Mekanism.

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    35 mins
  • Mini: The Four Business Orientations

    Mini: The Four Business Orientations
    Sep 30 2024
    In today’s mini episode, we explore the core business orientations that shape how companies sell and market their products. We break down the four key approaches: sales, market, product, and societal orientation. Discover how brands like Apple, Nike, and Patagonia align their strategies with these orientations, and why knowing your business orientation is essential for crafting effective marketing plans.
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    3 mins
  • #78: The Soul & Science of Strategy Design | CEO of Sweathead Mark Pollard

    #78: The Soul & Science of Strategy Design | CEO of Sweathead Mark Pollard
    Sep 23 2024
    In today’s episode of the Soul & Science Podcast, we’re talking to Mark Pollard, brand strategist, CEO of Sweathead, host of the Sweathead Podcast and author of the book Strategy is Your Words. For the past 20 years, Mark has worked with global brands such as The Economist, Meta, and The Wall Street Journal to solve complex marketing challenges and build winning strategies. Throughout his career, he has blended non-traditional ideas, creativity, and analytical data that prove that sometimes it’s best to break the mold.

    In today’s episode, you’ll learn:
    • Why leveraging low-budget content and experimental ideas can be a winning part of your social media approach
    • Which types of nontraditional data and insights can better inform your strategy
    • How a diverse career path and experience help build a better skill set to solve complex and novel marketing challenges

    Brought to you by Mekanism.
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    36 mins
  • Mini: Mekanism’s New Values

    Mini: Mekanism’s New Values
    Sep 16 2024
    Is it time to update your company values? In today’s mini episode, we dive into why values matter and we’ll share the six new guiding principles at Mekanism. From embracing bold creativity to fostering teamwork and innovation, these values will help us redefine our company’s future.

    Brought to you by Mekanism.
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    4 mins
  • #77: The Soul & Science of Marketing Innovation | Mark-Hans Richer, Global CMO & SVP of Direct Commerce at Fortune Brands Home & Security

    #77: The Soul & Science of Marketing Innovation | Mark-Hans Richer, Global CMO & SVP of Direct Commerce at Fortune Brands Home & Security
    Sep 9 2024
    In this episode of the Soul & Science Podcast, we explore balancing business results and creative innovation in global brand building with the Global Chief Marketing Officer, GM Direct Commerce at Fortune Brands Innovations, Mark-Hans Richer. With over 30 years of experience, Mark-Hans has built groundbreaking campaigns with companies such as Moen, Masterlock, Harley Davidson, and GMC.

    In today’s episode, you’ll learn:
    • Why embracing a start-up mindset is so important to keep your brand fresh
    • How to defend out-of-the-box ideas from pushback
    • Why changing your strategy isn’t always the best course of action



    Brought to you by Mekanism.
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    36 mins
  • #76: The Soul & Science of Gen Z | JUV Consulting Founder Ziad Ahmed

    #76: The Soul & Science of Gen Z | JUV Consulting Founder Ziad Ahmed
    Aug 26 2024
    In this episode of the Soul & Science Podcast, the founder of JUV Consulting, Ziad Ahmed joins us to teach us how to truly connect with your Gen Z audience. You’re going to learn how to crack the code to speak to this dynamic and elusive audience.

    25-year-old Ziad has been making serious waves in the brand world as the Head of Next Gen at United Talent Agency or UTA. After founding JUV Consulting as a high school student, Ziad has been pushing the boundaries of content, community, and culture and also finding new intersections of the three with his Gen Z-focused conference ZCON.

    In today’s episode, you’ll learn:
    • How to not just join cultural conversations, but to lead and shape them
    • What it takes to future-proof your brand and foster communities that resonate with Gen Z values
    • A few of Ziad's best strategies to help you rethink how you engage with Gen Z and refine the language you use to communicate with them

    Brought to you by Mekanism.
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    37 mins
  • Mini: Do CMOs make the best CEOs?

    Mini: Do CMOs make the best CEOs?
    Aug 19 2024
    Have you ever wondered if Chief Marketing Officers have what it takes to lead as CEOs? In this mini episode, we uncover four powerful reasons why CMOs might be the secret weapon for business growth and customer-centric leadership. Tune in to challenge the traditional executive hierarchy and discover new possibilities!

    Brought to you by Mekanism.
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    5 mins
  • #75: The Soul & Science of Major League Eating | George Shea, Founder of Shea Communications

    #75: The Soul & Science of Major League Eating | George Shea, Founder of Shea Communications
    Aug 12 2024
    Beyond his role as the over-the-top showman and host of Nathan's Famous International Hot Dog Eating Contest in Coney Island, George Shea is a seasoned marketing professional with three decades of experience. Together with his brother, Richard, he has elevated the Nathan's Famous hot dog-eating contest into a major brand promotion recognized around the world. Beyond Nathan's, George and company run Major League Eating and also Shea communications doing work in the commercial real estate industry.

    In today’s episode, you’ll learn:
    • What it takes to create and promote a niche sport like competitive eating
    • Why having multiple irons in the fire helps fuel productivity and creativity
    • Why controversy is so effective for generating earned media

    Brought to you by Mekanism.
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    35 mins