How can you show potential customers or donors that you truly care? The key is adopting empathy-focused, human-centered design and marketing.

On this episode of The Obsessed Marketer, we chat with Chris Keller, VP of Growth at M&T Bank on the New Ventures Team. Chris provides insight into empathy-focused, human-centered design and marketing. It’s all about uncovering the problems real people have and showing that you care about solving them. 

Tune in to learn how you can shift your approach for the better!

Chris Keller LinkedIn - https://www.linkedin.com/in/imchriskeller/

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About Chris:

Chris Keller is the VP of Growth at M&T Bank on the New Ventures Team, which is responsible for building new start-ups inside the bank to help solve problems for real people. Initially, Chris attended engineering school and started as a biomedical engineer. However, he switched gears and went into business and marketing, graduating with his MBA. Chris worked as a traditional product marketer at a heavy-lifting hydraulic company. Part of his job was integrated solutions and growth, figuring out how to identify custom lifting solutions to build for people. He entered the start-up space, working as an entrepreneur in residence for a health insurance company, and was later recruited to do the same thing in New York for the food industry. Realizing he loved the growth marketing aspect and wanted to serve a broad client base, Chris started his own agency and ran it for 6 years, working with clients like Salesforce Marketing Cloud, before joining M&T Bank.

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