• Social Pulse Podcast: B2B Edition

  • By: Mike Allton
  • Podcast

Social Pulse Podcast: B2B Edition

By: Mike Allton
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  • Summary

  • Social Pulse Podcast: B2B Edition is your dedicated source for conquering the unique social media marketing challenges in the B2B sector - authentically. Join award-winning marketer Mike Allton as he connects with B2B marketing professionals, uncovering the persistent obstacles they encounter and the innovative strategies they employ to overcome them. Each episode offers an in-depth look at the real-world dynamics of B2B marketing - from navigating complex sales cycles to leveraging LinkedIn effectively - and practical tactics that you can apply to your own strategies. Whether you’re leading a startup tech firm or managing marketing at a multinational corporation, Social Pulse Podcast: B2B Edition will broaden your knowledge, tackle your toughest social media challenges, and provide you with effective strategies for today and the future. Ready to enhance your B2B marketing approach? Subscribe today. Brought to you by Agorapulse: the top-rated social media management solution trusted by professionals. Learn more at www.Agorapulse.com. Produced and Hosted by Mike Allton.
    2024-present
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Economics Management Management & Leadership Marketing Marketing & Sales
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Episodes
  • Stop Wasting Time on Social: How to Generate Real B2B Leads That Convert

    Stop Wasting Time on Social: How to Generate Real B2B Leads That Convert
    Jan 26 2025
    Are you tired of pouring countless hours into social media only to see minimal returns for your B2B company? You're posting regularly, engaging with followers, and creating what you think is valuable content - but where are the leads? If you're frustrated with social media feeling more like a time sink than a lead generation machine, you're not alone. Many B2B marketers struggle to connect their social media efforts to actual business results, leaving them questioning whether it's worth the investment at all. What if you're just doing it wrong? What if there was a way to transform your social media strategy from a resource drain into a powerful lead-generation engine? That's exactly what we're diving into today with our expert guest, Katie Street. As the founder of Street Agency and host of one of the UK's leading marketing podcasts, Katie has helped countless B2B companies transform their social media approach from aimless activity into strategic lead generation. Her agency's innovative approach to B2B marketing has revolutionized how companies think about and execute their social media strategies, consistently delivering measurable results and qualified leads for their clients. Social Pulse Podcast host Mike Allton asked Katie Street about: 🧡 Strategic Content Planning: Learn how to create and distribute content that actually attracts and converts B2B decision-makers 🧡 Effective Time Management: Discover how to optimize your social media efforts to maximize ROI while minimizing time investment 🧡 Lead Generation Framework: Master the proven system for turning social media engagement into qualified business leads Learn more about Katie Street Connect with Katie Street on LinkedIn Resources & Brands mentioned in this episode Learn more about Agorapulse with a free demo Street Agency Custom GPTs for Marketers: Work Smarter, Not Harder The AI Tactic That’s Saving Me Hours Every Week: the Custom GPT Shopify Commerce Tools Big Commerce Contentful ChatGPT AI Hat Podcast Gemini gems Cognizant Apollo Meet Alfred Sales Navigator Dux-Soup Bake Off Masterchef HSBC NinjaCat Monday.com Adobe Tapio Agorapulse, we released Threads support Jasper Gemini Deep Research Notebook LM Star Wars Maryanne Damarzo Andy Lambert ContentCal Grace Andrews. Flight Studio B2B marketing Institute by LinkedIn Jennifer Shaw-Sweet Tyrona Heath Marketing In The Madness Podcast Show Notes & Transcript: https://www.agorapulse.com/blog/podcasts/b2b-edition/how-to-generate-real-b2b-leads-that-convert Brought to you by Agorapulse: the #1 rated social media management solution. Follow Agorapulse on LinkedIn. Produced and Hosted by Mike Allton, Chief Storyteller at Agorapulse. If you’re interested in being featured on an upcoming episode, reach out to Mike.
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    44 mins
  • Converting Creativity: Building Marketing Assets That Drive Real Results

    Converting Creativity: Building Marketing Assets That Drive Real Results
    Jan 12 2025
    Have you ever looked at your marketing assets and thought, "These look amazing… but are they actually driving results?" It's a challenge that keeps many B2B marketers up at night. Your creative assets might be visually stunning, perfectly on-brand, and absolutely beautiful - but are they converting? Are they truly connecting with your audience and moving the needle on your business objectives? If you're struggling with this balance between artistic excellence and business impact, you're not alone. Many marketing teams find themselves trapped in the cycle of creating visually appealing content that fails to drive meaningful engagement or conversions. That's exactly what our guest today is here to help us understand and overcome. Today, we're joined by Meisha Patterson, a dynamic digital marketing expert with a decade of experience who currently orchestrates the digital presence of VMware Explore. As a self-proclaimed marketing enthusiast who's been passionate about campaigns since high school, Meisha has established herself as a respected voice in the B2B marketing space, particularly in the tech sector. She recently led a transformative creative refresh that turned beautiful-but-abstract marketing assets into powerful conversion drivers, and she's here to share her insights on how to make creative work harder for your business. Social Pulse Podcast host Mike Allton asked Meisha Patterson about: 🧡 Beauty Meets Business - Learn how to create marketing assets that don't just look good but actually drive measurable business results 🧡 Strategic Creative Evolution - Understand the process of transforming existing creative assets while maintaining brand consistency and improving performance 🧡 Data-Driven Creativity - Discover how to use metrics and testing to inform and optimize your creative strategy while maintaining artistic integrity Learn more about Meisha Patterson Connect with Meisha Patterson on LinkedIn Connect with Meisha Patterson on X Resources & Brands mentioned in this episode VMware Explorer Learn more about Agorapulse with a free demo Jaguar Agorapulse Agency Summit: A Masterclass for Agency Owners LinkedIn Teams LinkedIn ads library Dribbble Superside Unveils Superads: An AI-Powered Analytics Platform to Boost Campaign ROI Show Notes & Transcript: https://www.agorapulse.com/blog/podcasts/b2b-edition/building-marketing-assets-that-drive-real-results Brought to you by Agorapulse: the #1 rated social media management solution. Follow Agorapulse on LinkedIn. Produced and Hosted by Mike Allton, Chief Storyteller at Agorapulse. If you’re interested in being featured on an upcoming episode, reach out to Mike.
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    35 mins
  • Beyond Basic Content Strategy: Mastering the Three Dimensions of Effective Content

    Beyond Basic Content Strategy: Mastering the Three Dimensions of Effective Content
    Dec 15 2024
    Are you tired of creating content that seems to disappear into the void? You're not alone. In today's B2B landscape, marketers are investing countless hours and resources into content creation, yet many struggle to see the impact they know their content could have. What if the problem isn't the quality of your content, but rather the framework you're using to plan and execute your content strategy? What if there was a way to ensure every piece of content you create serves multiple purposes and reaches its full potential? These are the questions that keep content marketers up at night, and they're exactly what we're addressing in today's episode. Our guest today is Carmen Hill, a pioneering voice in B2B content strategy and the architect of the innovative Content Planning Prism framework. Carmen is a seasoned content marketing strategist who has spoken at Content Marketing World and written for prestigious publications including Convince & Convert and the Content Marketing Institute. With decades of experience helping B2B companies plan, create, and manage customer-focused content that drives real business results, Carmen has developed a revolutionary three-dimensional approach to content strategy that's transforming how organizations think about and execute their content initiatives. Social Pulse Podcast host Mike Allton asked Carmen Hill about: 🧡 Strategic Content Architecture: Understanding how the three dimensions of intent, information, and interaction create a framework for more effective content planning and execution. 🧡 Multi-Purpose Content Planning: Learn how to design content that serves multiple business objectives while meeting various audience needs across different stages of the buyer's journey. 🧡 Practical Implementation Steps: Gain actionable insights on how to apply the Content Planning Prism framework to your existing content strategy for immediate improvements in content effectiveness. Learn more about Carmen Hill Connect with Carmen Hill on LinkedIn Connect with Carmen Hill on Threads Resources & Brands mentioned in this episode Chill Content, LLC Learn more about Agorapulse with a free demo Content Planning Prism: A 3D framework for creating content that works Content Marketing World Convince and Convert Content Marketing Institute Show Notes & Transcript: https://www.agorapulse.com/blog/podcasts/b2b-edition/beyond-basic-content-strategy-mastering-the-three-dimensions-of-effective-content Brought to you by Agorapulse: the #1 rated social media management solution. Follow Agorapulse on LinkedIn. Produced and Hosted by Mike Allton, Chief Storyteller at Agorapulse. If you’re interested in being featured on an upcoming episode, reach out to Mike.
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    29 mins

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