• Social Pulse Podcast: Agency Edition

  • By: Mike Allton
  • Podcast

Social Pulse Podcast: Agency Edition

By: Mike Allton
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  • Summary

  • Social Pulse Podcast: Agency Edition is your go-to guide to solving your biggest marketing agency challenges - authentically. Join award-winning marketer Mike Allton as he peels back the curtain with marketing agency owners just like you, unveils the issues they've been struggling with the most, and explores how they've overcome those challenges. Each episode is an honest and frank look at what agencies go through - from churning clients to tackling tech - and ideas that you can apply to your own business. Whether you're five months or five years in, Social Pulse Podcast: Agency Edition will help you expand your knowledge, address your challenges, and scale your agency in the years to come. Ready to scale up? Then it's time to sign up. Subscribe today. Brought to you by Agorapulse: the #1 rated social media management solution trusted by over 3,000 agencies. Learn more at www.Agorapulse.com. Produced and Hosted by Mike Allton
    2024-present
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Economics Management Management & Leadership Marketing Marketing & Sales
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Episodes
  • AI in Content Marketing: From Inspiration to Execution

    AI in Content Marketing: From Inspiration to Execution
    Feb 17 2025
    Are you curious about how artificial intelligence can revolutionize your content marketing efforts? Imagine having tools that not only inspire creative ideas but also streamline your entire content creation process, ensuring high-quality output every time. In a world where creativity and efficiency often seem at odds, AI bridges the gap, marrying innovation with productivity. But how exactly does AI work in the realm of content marketing? Today, we’re joined by Kristin Tynski, an expert who seamlessly integrates AI into the fabric of her content marketing, SEO, and PR strategies. As the co-founder and Senior VP of Creative at Fractl, Kristin has harnessed AI to turn data into compelling content, automate mundane tasks, and ultimately drive remarkable results. Join us as we delve into the practicalities and potentials of AI in content creation, from the initial spark of inspiration to final execution. Social Pulse Podcast host Mike Allton asked Kristin Tynski about: ⭐ AI as a Creative Catalyst: Understanding how AI tools can spark new content ideas and streamline creative processes. ⭐ Efficiency and Effectiveness: Learning how AI enhances both the efficiency and effectiveness of content marketing efforts. ⭐ Balancing Act: Practical advice on balancing AI capabilities with human creativity to produce authentic and engaging content. Learn more about Kristin Tynski Connect with Kristin Tynski on LinkedIn Resources & Brands mentioned in this episode Fractl Learn more about Agorapulse with a free demo AI Hat Podcast Claude Magai Canva Salesforce Gemini's Deep Research ChatGPT Llama Kristin Tynski's GitHub Cursor is an IDE AI and Copyright: What Marketers Need to Know. Mike Allton Ft. Mitch Jackson Dead Internet Theory Show Notes & Transcript: https://www.agorapulse.com/blog/podcasts/agency-edition/how-ai-can-make-a-huge-difference-in-content-marketing-for-agencies Brought to you by Agorapulse: the #1 rated social media management solution. Follow Agorapulse on LinkedIn. Produced and Hosted by Mike Allton, Chief Storyteller at Agorapulse. If you’re interested in being featured on an upcoming episode, reach out to Mike.
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    30 mins
  • How AI Is Transforming Podcast Outreach: From Paid Posts to Perfect Partnerships

    How AI Is Transforming Podcast Outreach: From Paid Posts to Perfect Partnerships
    Feb 3 2025
    Agency owners are struggling to get their clients booked on the right podcasts. Traditional outreach methods are time-consuming, inefficient, and often lead to rejection after rejection. Hours are wasted researching shows, crafting individual pitches, and following up, only to see minimal results. Even worse, when agencies do land podcast appearances for their clients, they're often on shows that aren't truly aligned with their expertise or audience. The conversations feel forced, the content falls flat, and the ROI just isn't there. Meanwhile, clients are growing frustrated with the lack of meaningful exposure, and agency resources continue to be drained on an approach that's clearly broken. But what if AI could transform your podcast outreach strategy? What if you could match your clients with their perfect podcast partners in a fraction of the time, while actually increasing your success rate? That's exactly what we're exploring today with our guest, Kara Wood. Kara is a digital marketing powerhouse who has founded and scaled two successful agencies. She's particularly known for her innovative work in regulated industries like healthcare, where she's pioneered the use of AI to revolutionize how agencies approach podcast outreach and media partnerships. As someone who's spent over two decades at the forefront of digital marketing transformation, Kara brings a unique perspective on how agencies can leverage technology to create more authentic, profitable connections for their clients. Social Pulse Podcast host Mike Allton asked Kara Wood about: ⭐ Understanding why traditional paid media strategies are becoming less effective and how podcast partnerships offer a more authentic alternative ⭐ Practical insights on implementing AI tools for podcast outreach while maintaining personalization and authenticity ⭐ Strategic framework for measuring success and ROI when transitioning from paid media to podcast partnerships Learn more about Kara Wood Connect with Kara Wood on LinkedIn Resources & Brands mentioned in this episode Charle Learn more about Agorapulse with a free demo ChatGPT PodPitch Emeric Ernoult Calendly Show Notes & Transcript: https://www.agorapulse.com/blog/podcasts/agency-edition/ai-is-transforming-podcast-outreach Brought to you by Agorapulse: the #1 rated social media management solution. Follow Agorapulse on LinkedIn. Produced and Hosted by Mike Allton, Chief Storyteller at Agorapulse. If you’re interested in being featured on an upcoming episode, reach out to Mike.
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    36 mins
  • Evolution or Extinction: How Smart Agencies Navigate Change to Stay Relevant

    Evolution or Extinction: How Smart Agencies Navigate Change to Stay Relevant
    Jan 20 2025
    Every agency owner knows the feeling: that nagging suspicion that what worked yesterday won't be enough tomorrow. Maybe it's the rise of AI threatening traditional service models, or clients demanding services you don't yet offer, or watching competitors pivot while you're still perfecting your current approach. The pressure to evolve is constant, but the path forward isn't always clear. The stakes are incredibly high. Make the wrong change at the wrong time, and you risk destabilizing your entire business. Move too slowly, and you might wake up one day to find your services have become commoditized or obsolete. How do you know when to pivot? How do you maintain momentum while transforming your business? And how do you keep your team and clients confident through major transitions? Today's guest has mastered this delicate balance. Carol Morgan, founder and president of Denim Marketing, is a recognized pioneer in agency evolution. She's successfully navigated multiple industry transformations, including two major agency rebrands, the Great Recession, and countless technological shifts. As the author of multiple books on social media marketing and a leader within the National Association of Home Builders, Carol has consistently turned market challenges into competitive advantages. Social Pulse Podcast host Mike Allton asked Carol Morgan about: ⭐ Practical framework for identifying when and how to evolve your agency, including specific indicators that signal the need for change ⭐ Proven strategies for maintaining business stability while implementing significant transformations ⭐ Action steps for building an adaptable agency culture that can thrive amid constant industry evolution Learn more about Carol Morgan Connect with Carol Morgan on LinkedIn Resources & Brands mentioned in this episode Denim Marketing Learn more about Agorapulse with a free demo National Association of Home Builders Bluesky Atlanta Real Estate Forum Clubhouse Show Notes & Transcript: https://www.agorapulse.com/blog/podcasts/agency-edition/evolution-or-extinction-how-smart-agencies-navigate-change-to-stay-relevant Brought to you by Agorapulse: the #1 rated social media management solution. Follow Agorapulse on LinkedIn. Produced and Hosted by Mike Allton, Chief Storyteller at Agorapulse. If you’re interested in being featured on an upcoming episode, reach out to Mike.
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    29 mins

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