SoTellUs Time

By: Trevor Howard: Business Marketing Expert
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  • Summary

  • SoTellUs Time is a podcast for business owners and entrepreneurs wanting to learn how to grow their business from the basics all the way to the advanced from the latest technics and technologies. Together the hosts of SoTellUs Time have over 40 years of marketing experience from start ups to $100,000,000 companies. They have started several successful 7 figure companies and advised thousands of companies in 19 countries generating hundreds of millions in revenue.
    SoTellUs 2018
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Economics Leadership Marketing
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Episodes
  • Client Retention Strategies to Keep Customers Coming Back

    Client Retention Strategies to Keep Customers Coming Back
    Nov 5 2024
    Welcome back to our channel! In today’s episode, we’re diving deep into the world of client retention and uncovering powerful strategies for keeping your customers loyal and engaged. If you’re a business owner or entrepreneur looking to increase your customer lifetime value, reduce churn rates, and build long-lasting relationships with your clients, you’re in the right place. This episode will cover why focusing on client retention is often more valuable than constantly acquiring new customers, and we’ll give you actionable steps you can start implementing today. Why Client Retention Matters More Than Just Acquiring New Customers Client retention isn’t just a buzzword; it’s a critical component of any successful business. Many companies make the mistake of pouring all their resources into attracting new clients without realizing the immense value that existing clients bring to the table. Here’s why retention strategies should be a top priority for your business: Lower Cost Than Acquiring New Customers: Did you know it’s 5-7 times cheaper to retain an existing client than to acquire a new one? When you focus on keeping your current clients happy, you save money and increase your ROI. Higher ROI on Marketing Efforts: Your initial marketing efforts are only as good as your retention strategy. By focusing on client retention, you maximize the return on each dollar spent on acquiring that customer in the first place. Increased Revenue Through Repeat Business: Loyal clients are more likely to make repeat purchases and engage in upselling and cross-selling opportunities. A satisfied customer is far more likely to explore additional products or services you offer. More Referrals and Positive Word of Mouth: Satisfied clients trust you and are more likely to refer friends and family, bringing in high-quality leads at no additional cost. Enhanced Brand Loyalty: Building a loyal customer base is essential for long-term growth. Client loyalty doesn’t just increase revenue but also builds a community around your brand. How to Retain Your Clients: Proven Client Retention Strategies Now that we know why client retention is important, let’s get into the actionable steps you can take to keep your customers coming back. Here’s a breakdown of the most effective client retention strategies: 1. Understand Your Clients Understanding your clients’ needs and expectations is the foundation of customer retention. Regularly seek feedback and stay updated on their experiences with your brand: Client Reviews: Encourage customers to leave reviews about their experience. This will give you direct insight into areas for improvement.Surveys: Short, targeted surveys can provide valuable feedback on customer satisfaction and service quality.Client Calls: Sometimes, a direct phone call or personalized message is the best way to connect with clients and show them that you value their feedback. 2. Deliver Consistent Quality Consistency in quality keeps clients coming back. Develop systems to measure and maintain high-quality standards: Quality Measurements: Use customer reviews and survey data to monitor your service or product quality.Standard Operating Procedures (SOPs): SOPs ensure your team delivers consistent, high-quality results every time.Regular Training: Keep your team trained and motivated to maintain service quality. 3. Build Trust and Transparency Trust is essential in building long-term relationships. Be upfront, honest, and proactive in your communication: Clear Communication: Keep clients informed with regular updates and respond promptly to inquiries.Address Issues Quickly: Acknowledge and resolve any issues immediately to show clients you value their satisfaction.Transparent Pricing: Clients appreciate honesty, so be clear and upfront about pricing and any additional fees. 4. Follow Up and Check-Ins Clients need to know they are valued beyond the point of sale. Regular follow-ups show clients that they’re more than just numbers: Personalized Follow-Ups: Personalized check-ins help create a bond and keep the lines of communication open.Automation with a Personal Touch: Automated follow-ups can still feel personal. Use the client’s name, reference past purchases, or acknowledge their preferences. 5. Incentivize Loyalty Give your clients a reason to stay loyal by introducing rewards programs that keep them engaged with your brand: Loyalty Programs: Implement a rewards program that offers points, discounts, or perks for repeat purchases.Referral Programs: Encourage satisfied clients to refer others with a referral program that benefits both the referrer and the new customer. Homework To help you get started, we have a challenge for you! Pick at least one of these client retention strategies and implement it in your business this week. Whether it’s sending a follow-up message, creating a loyalty program, or seeking client feedback, taking action now will help you start building stronger ...
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    24 mins
  • Season of Spending: Mastering Holiday Promotions 💸

    Season of Spending: Mastering Holiday Promotions 💸
    Oct 29 2024
    Welcome to the ultimate guide to mastering the "Season of Spending"! The holiday season is officially here, and with it comes a wave of eager customers looking for the best deals, discounts, and promotions. In this video, we're diving into how you can strategically prepare your business to make this holiday season your most profitable yet. If you're looking to get discovered by customers ready to spend and engage, stay tuned, because we'll cover essential holiday promotional strategies, marketing tips, and timing tactics that’ll help you make the most of Halloween, Black Friday, Thanksgiving, and the December holidays! 💰✨ 🎉 Key Points Covered in Today’s Video: 1. What Promotions Do You Need? To set your business apart this holiday season, it’s crucial to plan for key dates like: Halloween: The first kickoff to the holiday shopping season.Black Friday: The massive shopping day right after Thanksgiving, perfect for flash sales.Thanksgiving Weekend: Take advantage of customers still in spending mode.December Holidays (Christmas, Hanukkah, New Year’s, etc.): End the year with memorable promotions that capture the festive spirit. 🌟 Action Tip: Start thinking about which holidays align best with your products or services and how you can create unique promotions that resonate with the festive vibes! 2. What Should You Offer? 🤑 Choose promotional offers that attract attention and deliver value, such as: Discounts: These could be percentage or dollar-off deals that make your products more accessible.Prepaid Services: Encourage customers to lock in services for the future, creating a sense of urgency.Buy One, Get One Free (BOGO) or Discounted: A tried-and-true offer that feels like double the deal for customers.Gift Cards with Discounts: Offer gift cards with a discount, making them ideal for gift-giving and future customer visits. 🌟 Action Tip: Think about what offers have worked in the past or what your customers respond to best, then tailor them for the holiday season! 3. How Should You Market Your Holiday Promotions? 📣 To maximize visibility, use every channel available to communicate with your clients and new prospects. Here’s how: Email Campaigns: A well-timed email sequence can be highly effective in nurturing your existing customers.Social Media Posts: Reach your followers with engaging content, stories, and interactive elements (like polls).Text Messages: Texts offer a direct line to your clients for urgent or last-minute deals.Printed Flyers & In-Store Posters: Physical reminders work wonders if you have a brick-and-mortar presence or events. 🌟 Action Tip: Tailor each message based on the platform! For instance, emails can be more detailed, while social media posts should be visually engaging and to the point. 4. When Should You Start Marketing? 📆 Timing is everything! Here’s a suggested timeline to ensure your promotions hit when customers are most responsive: Thanksgiving & Black Friday: Start promoting as early as November 22nd to build anticipation.December Holidays: Begin your marketing campaigns in the second week of December for full impact. 🌟 Pro Tip: By spacing out your promotional messages, you keep your audience interested without overwhelming them. 5. How Often Should You Contact Your Customers? 📨 For holiday promotions, frequency is essential to stay top of mind. As a rule of thumb: Contact customers at least 3 times during Thanksgiving week (e.g., early in the week, Black Friday, and the weekend).For December holidays, consider two or three touches, focusing on mid-December and the days leading up to key holiday dates. 🌟 Action Tip: Consider sending different messages with each contact, such as a reminder, a special one-day deal, or a countdown to the end of the sale. 6. When Should You End Your Specials? ⏰ Ending your promotions at the right time ensures that customers feel urgency without feeling rushed. Here are three popular options: End it on the holiday itself to capitalize on same-day purchases.Extend it over the weekend if the holiday falls near the end of the week.Allow a grace period of a couple of days post-holiday to capture any lingering interest. 🌟 Pro Tip: Choose an end date based on your goals. A short window creates urgency, while a few extra days can capture last-minute shoppers. Homework 📝 Now that we’ve laid out the strategy, it’s time for some hands-on preparation: Step 1: Determine the specific special offers you’ll feature.Step 2: Create a marketing calendar to schedule each email, social post, and text message.Step 3: Get all assets ready! Whether it’s designing graphics, writing captions, or prepping email templates, make sure everything is lined up to go live on schedule. By following these steps and preparing your marketing ahead of time, you'll be ready to tackle the Season of Spending head-on. Embrace this chance to connect with your customers, offer them real value, and ultimately, drive your ...
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    19 mins
  • Text Message Marketing: High Conversions & Instant Results

    Text Message Marketing: High Conversions & Instant Results
    Oct 22 2024
    In today’s fast-paced digital world, effective communication is the key to driving business growth, increasing customer engagement, and improving retention. One of the most powerful tools at your disposal is text message communication, also known as SMS marketing. In this video, we're going to break down the immense value of text message marketing, why it's one of the most effective channels today, and why you need to get involved now before it’s too late! Why Text Message Marketing? So, why should you invest in text message marketing over other communication methods? Here are some compelling stats and reasons: 98% of text messages are opened and read: That’s right! A staggering 98% of all SMS messages get opened, compared to only 20% of emails. In a world where email inboxes are cluttered, and people easily scroll past ads, text messaging stands out. Most text messages are read within 3 minutes: Instant engagement is what makes SMS marketing so powerful. Once your message is delivered, it’s usually read within 3 minutes of being received. This is crucial for time-sensitive offers or reminders that need immediate attention. Instant Delivery: Unlike emails that may sit in inboxes for hours or even days, text messages land in your audience's hands within seconds. This immediacy allows for quick responses and interactions. Higher Conversion Rates: SMS marketing boasts a 45% conversion rate, compared to a mere 6% for email. This means that nearly half of the people you text are likely to engage with your offer or call to action. That’s massive for any business looking to grow. Cost-Effective Marketing Channel: When it comes to the cost of reaching your audience, SMS marketing is far more affordable compared to traditional channels like TV ads, billboards, or even pay-per-click (PPC) online ads. You're getting high engagement without breaking the bank. Why You Need to Get In NOW! While the benefits of text message marketing are clear, timing is crucial. Here’s why you need to jump in today rather than waiting: A2P Approvals: A2P (Application-to-Person) messaging is subject to strict regulations by mobile carriers. Carriers now require approval before you can send a single text message to your customers. These approvals ensure compliance with legal and privacy standards, protecting both your business and your customers. The catch? The approval process is becoming more complex. If you delay, you risk being held back by these administrative hurdles, which are only getting more stringent. Stricter Rules Are Coming: Regulations around SMS marketing are evolving rapidly. The rules surrounding consent, privacy, and permissions are becoming tighter by the day. The longer you wait, the harder it could be to start your text messaging campaigns. Get in early while the rules are still manageable, and you’ll avoid future headaches. Once you’re approved, you won’t have to navigate the approval process again, even as new rules are introduced. Changing Privacy Policies: With privacy becoming an ever-increasing concern for consumers, businesses must ensure they’re following strict guidelines when it comes to collecting customer data. Here are a few key things to keep in mind: Make sure to include form checkboxes on your website and lead capture forms. These will allow you to gather explicit consent from your customers to receive text messages.A pending rule change may prohibit businesses from requiring a phone number to complete transactions or sign-up forms. This makes it critical to start capturing phone numbers with proper permissions now while you still can. Capture Permissions NOW! Every day you wait is a lost opportunity. The longer you delay in implementing a text message marketing strategy, the more customers slip through your fingers who haven't given you permission to contact them via SMS. Imagine missing out on dozens, hundreds, or even thousands of potential sales because you didn’t secure their consent early enough. Your Homework: I want to challenge you to think about how your business could start using text message marketing today. Take some time to evaluate your business and come up with at least three ways that you could integrate SMS communication to boost customer engagement and sales. Here are a few ideas to get you started: Send out promotional offers and discount codes.Use SMS reminders for upcoming appointments or special events.Text your customers a thank-you message after they make a purchase, with an incentive to shop again. If you’re not sure how to implement a text message marketing strategy, don’t worry! Reach out to us, and we’ll guide you through the process of getting A2P approved, creating a compliant marketing strategy, and turning this tool into a powerful revenue driver for your business. Conclusion: Text message marketing is one of the most powerful, direct, and effective ways to engage with your customers today. With its sky-high open rates, quick ...
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    23 mins

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EDUCATIONAL •INFORMATIVE• ENTERTAINING

If you are a business owner, entrepreneur, or something thinking about starting a business you NEED to listen to this podcast. It teaches you everything from marketing, sales, tracking numbers and basically everything to run a successful SELF sustaining business.

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