In this episode I talk with Lizzie Mulherin, an experienced copywriter, brand strategist, and founder of Create Your Living on Substack. Lizzie has worked with top brands like Red Bull, Afterpay, and David Jones, and she’s here to share how she leverages Substack to build an audience, earn recurring income, and offer unique content. If you’ve ever thought about using Substack to amplify your writing business, this episode is for you.

In this episode, we talk about:

• What Substack is and why it’s valuable:

• • Gain a clear understanding of how Substack works and why it can be an excellent platform for writers

  • Learn the differences between Substack and traditional blogging or newsletter platforms, and how to utilise its unique features

• Monetising on Substack:

• • Discover strategies for building a subscription-based income on Substack, including how to structure payment tiers

  • Learn about setting up content behind a paywall, and balancing free and paid content to attract and retain subscribers

• Attracting readers and growing your audience:

• • Explore actionable tips for building a loyal subscriber base, from leveraging social media to using Substack’s internal promotion tools like “Notes”

  • Learn how to use cross-promotions with other creators on Substack to expand your reach

• Creating engaging, consistent content:

• • Understand how to choose compelling topics, structure posts, and find your unique voice to create content that resonates

  • Gain insights into creating a content schedule that fits your workload and keeps readers engaged

• Personal branding and storytelling:

• • Learn how to build a personal brand that attracts your ideal audience, using storytelling and a consistent tone of voice

  • Discover Lizzie’s approach to sharing personal anecdotes to connect deeply with readers and build community

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This podcast is brought to you by the Australian Writers' Centre. WritersCentre.com.au

Join our community of copywriters at CopyClub.com.au.

See omnystudio.com/listener for privacy information.

Would you like to scale your writing business and maybe turn it into an agency? Would you like to have other writers working for you so you don’t have to do the actual writing? Or maybe you’d like to get work through a writer’s agency?

That’s what I’ll be talking about today with Sara Howard, the founder of Writers Australia, a content writing agency with some of the biggest brands on its copywriting books.

In this episode, Sara Howard shares her journey from solo freelancer to agency founder, offering practical insights and strategies for freelancers who are ready to scale up.

Here’s what you’ll learn:

• How to start a copywriting agency
• How to find new business
• How to shift your mindset for growth
• How to know when to expand beyond solo work
• How to make your first hires
• How to choose the right personality fit for your team and business
• How to maintain work-life balance as you scale
• How to grow exponentially and scale/streamline your writing process
• How to plan your exit or succession strategy

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This podcast is brought to you by the Australian Writers' Centre. WritersCentre.com.au

Join our community of copywriters at CopyClub.com.au.

See omnystudio.com/listener for privacy information.

In this episode, I chat with Leanne Shelton, founder of HumanEdge AI Training, about how copywriters can harness the power of AI to write copy quickly and accurately, without losing the human touch.

What you’ll learn:

• How to overcome fear of AI: Discover practical tips to help you embrace AI as a tool that complements, rather than replaces, your creative abilities.
• How to train AI tools for your needs: Learn how to customise AI tools to fit your unique brand voice and specific client needs, and how to turn AI into your digital assistant rather than your copywriting competitor.
• How to use AI effectively in content creation: Get a step-by-step roadmap for setting up the right AI tools for your writing projects, including how to brief the AI tools using the right prompts, and how to refine the output to match your voice and creative standards.
• How to avoid common AI pitfalls: Discover why and how AI "hallucinates," and other common mistakes that can trip you up, and learn how to use prompts that ensure the AI tools delivers you content that is authoritative and credible from the stated sources.
• How to stay ahead of AI trends: Gain insights into how to keep up with rapid changes in AI technology without feeling overwhelmed, and get a curated list of the best tools for copywriters.
• How to integrate AI into small business content strategies: Discover how to use AI to generate content for your clients - from generating ideas to crafting headlines and more, including how to write an entire campaign deck in a few minutes - all while maintaining a personal, human touch.

How to position yourlf as a Human-Centric AI expert: Learn why balancing AI with human creativity is crucial in today’s marketing landscape and how to position yourself as a leader in AI-enhanced copywriting.

Read the show notes

This podcast is brought to you by the Australian Writers' Centre. WritersCentre.com.au

Join our community of copywriters at CopyClub.com.au.

See omnystudio.com/listener for privacy information.