Jonathan Mildenhall is the former Managing Director of TBWA, SVP of the Coca-Cola Company, first CMO at Airbnb and Independent Board Member at Peloton Interactive, Co-Founder of TwentyFirstCenturyBrand and current Chief Marketing Officer at Rocket Companies.

And we are back this week with Part 2 of our interview with Jonathan.

Last week, we dove deep into his childhood growing up & how everything was stacked against him: he was the only black person in his family and community, was working class and grew up in a housing estate, attended a polytechnic, experienced blatant racism and physical abuse and also had zero connections in advertising

The very industry that he rose to the very top in.

In Part 2, we delve deep into his career.

What it means to join Coca-Cola when it was creatively bankrupt, the stories behind some of his biggest and most successful advertising campaigns including have two ads being featured at the same Superbowl, why he gave it all up for a then unknown startup called Airbnb, what it takes to ‘make it’ in his team and so much more.

And in case you didn’t know, this interview is also available on Youtube. Check it out via the links below.

Now are you ready?

Let’s go!

Highlights:

• 2:17 Coca-Cola was creatively bankrupt?!
• 7:31 Being Coca-Cola's poster child for diversity - 2014 Super Bowl [America the Beautiful]
• 15:35 The only CMO to have 2 Super Bowl ads play at the same time
• 16:14 How Brian Chesky convinced Jonathan to commit career suicide
• 22:10 Building an Olympic marketing team
• 26:08 Why 25% of people don't make it in Jonathan's team
• 27:17 Who is Jonathan Mildenhall the leader?
• 29:25 Launching his own company
• 37:12 A Colourful View from the Top
• 41:52 Advice to any aspiring CMO before they take the seat?
• 44:20 Brand marketing or customer marketing?

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📍Show notes: https://www.sothisismywhy.com/150

🍿 YouTube: https://www.youtube.com/watch?v=cumagnVOlRQ&t=1s&list=UULFSZlcS5ooyCjj_MkrmH_WhQ

💌 Weekly STIMY Newsletter on the art of storytelling + building your personal brand (+snippets of STIMY behind-the-scenes): https://sothisismywhy.ck.page/profile

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Jonathan Mildenhall is the former Managing Director of TBWA, Senior Vice President of the Coca-Cola Company, first CMO at Airbnb and Independent Board Member at Peloton Interactive, Co-Founder of TwentyFirstCenturyBrand and current Chief Marketing Officer at Rocket Companies.

In other words, someone at the very top of the marketing industry.

Who was once treated as an experiment.

Growing up in Leed, Jonathan faced tremendous physical and racial abuse. It got so bad that he once ran to his mum, telling her that he didn’t want to be black!

But his mum responded by saying, “Unfortunately, there are ignorant people who will always be frightened because you look different. And they're going to say hurtful things and sometimes they will do hurtful things.

You can't change your packaging but they can never ever damage what's inside of your packaging.”

Eventually, Jonathan found his calling - in marketing!

Even though the odds were stacked against him: he was from a polytechnic, grew up in a council estate, was black and had no family name to fall back on.

But as it turns out, he had a spark.

And that spark was what drew people to him.

Allowed him to rise to the top of the London marketing scene and dominate the global scene later as he became a Senior Vice President at the Coca-Cola Company and the first CMO at Airbnb.

If ever there was a story of someone who has triumphed against all odds, it would be Jonathan.

So are you ready to learn how he did it?

Let’s go.

Highlights

• 3:23 The 8-year-old Jonathan
• 8:08 Keeping a childlike wonder
• 12:01 Show a bit of leg!
• 15:51 Protecting his mum’s independence
• 19:12 Advertising is NOT for you?!
• 22:03 The awkward “oh my goodness, you’re a black guy”
• 24:22 The energy of the 80s advertising industry
• 26:17 You’re an experiment
• 30:43 Meeting John Hegarty of BBH (Bartle Bogle Hegarty)
• 35:35 Cindy Gallup dragged him out of the closet!
• 43:47 Living authentically
• 45:10 I was shit scared
• 50:10 Phil Mooney - Director of Heritage Communications for 40+ years at the Coca-Cola Company

🙊 Want to support STIMY for as little as $0.10/day? https://www.sothisismywhy.com/support-stimy/

📍Show notes: https://www.sothisismywhy.com/150

🍿 YouTube: https://www.youtube.com/watch?v=cumagnVOlRQ&t=1s&list=UULFSZlcS5ooyCjj_MkrmH_WhQ

💌 Weekly STIMY Newsletter on the art of storytelling + building your personal brand (+snippets of STIMY behind-the-scenes): https://sothisismywhy.ck.page/profile

✍🏻 Leave a review on STIMY: https://podcasts.apple.com/gb/podcast/so-this-is-my-why/id1521191442

Rodney Wong is the CEO of Munchy's, one of the largest Malaysia-based snack food manufacturer with presence in over 60 countries globally.

Which makes him the Willy Wonka of Malaysia!

And he's had quite the varied career.

From tobacco to Coca-Cola, Petronas and now the world of snacks and sweets, Rodney is testimony to the fact that we all need to take charge of our own career and personal development to get to where we want.

The question is... how?

While everyone's path is different, Rodney's shared his personal journey, highlighting the people who were significant in his journey, why paying forward is so important him, what it's like working with founders on their 'baby' and his vision for the future.

Want to hear what one of Malaysia's top entrepreneurs has to say about building success career?

Stick around and you'll find out!

Highlights

• 2:41 Rooted in family
• 3:18 Being an archaeologist
• 6:21 Structured way of working
• 7:23 Connecting the dots
• 8:45 Take charge of your own development
• 11:41 What success looks like
• 13:43 I have a hard rule
• 15:05 Paying it forward
• 16:28 Major learnings
• 18:35 Gen Z
• 23:31 Being in Shanghai
• 25:11 KOLs
• 27:07 Do you want to expand the market or improve the bottom line?
• 29:03 The challenge of working with founders
• 31:58 We're going to sell...
• 34:50 Progression & growth
• 36:38 Personal growth
• 42:35 Soka Gakkai
• 44:38 How can people help you?
• 48:53 Do you feel like you've found your why?
• 48:54 What kind of legacy do you want to leave behind?
• 50:47 What do you think are the most important qualities of a successful person?

🙊 Want to support STIMY for as little as $0.10/day? https://www.sothisismywhy.com/support-stimy/

🍿 YouTube: https://youtu.be/dx_ePevgoRU&list=UULFSZlcS5ooyCjj_MkrmH_WhQ

🎙️Show notes/transcript for this episode: https://www.sothisismywhy.com/149

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