On this episode of the Sneaker History Podcast, Mike interviews Rockwell Princely, the designer behind the independent sneaker brand No Two Ways. They discuss the brand's journey over the past four years, the cultural differences in sneaker communities, and the importance of consumer psychology in design. Rockwell shares insights into the design philosophy behind their Model 1 sneaker, the challenges of maintaining quality materials, and the significance of collaboration and community engagement. The conversation highlights the brand's commitment to authenticity and innovation in a saturated market, as well as their future plans for growth and collaboration. In this engaging conversation, Rockwell Princely discusses innovative concepts in footwear design, including the unique idea of scented shoes and the misunderstood Koi-ry high top. He shares his personal favorites, upcoming releases, and the importance of building a strong brand identity. The discussion also touches on community engagement through loyalty programs, playful interactions with industry giants, and the deeper meanings behind sneakers. Rockwell emphasizes the challenges of sizing in the sneaker world and the significance of belonging within the sneaker community.
Chapters
00:00 Introduction to No Two Ways and Rockwell Princely
03:05 The Journey of No Two Ways
06:00 Cultural Differences in Sneaker Communities
09:09 Consumer Psychology and Market Trends
11:57 Design Philosophy Behind Model 1
15:10 Quality and Material Sourcing
18:04 Collaboration and Community Engagement
20:58 The Impact of Consumer Feedback
24:13 Future Plans and Upcoming Collaborations
55:42 Innovative Footwear Concepts
58:51 The Koi-ry: A Misunderstood High Top
01:01:12 Personal Favorites and Inspirations
01:05:28 Upcoming Releases and Sneak Peeks
01:10:46 Building a Brand Identity
01:15:55 Community Engagement and Loyalty Programs
01:20:58 Poking Fun at Industry Giants
01:24:50 The Meaning Behind Sneakers
01:30:40 Sizing Chaos in the Sneaker World
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For the Formula 1 Fans --> Exhaust Notes: https://exhaustnotes.fm
For the Fitted Hat Fans --> Crown and Stitch: https://crownandstitch.com
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For the Creators --------> Outside The Box: https://podcasts.apple.com/id/podcast/outside-the-box-convos-with-creators/id1050172106
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