Sn Off the Shelf

By: Nation's Restaurant News
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  • Summary

  • Podcast by Supermarket News
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Art Food & Wine
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Episodes
  • Shrinkflation (and how it’s affecting loyalty)

    Shrinkflation (and how it’s affecting loyalty)
    Oct 6 2022
    Consumers are hyper aware of inflation, which is also translating to a hypervigilance around shrinkflation too. So writes Emily Moquin, food and beverage analyst at data intelligence firm Morning Consult, in a recent report on the phenomenon, common in the grocery industry. According to the study, a majority of U.S. adults perceive shrinking packages and portion sizes, resulting in choosing alternative brands and products. The ultimate takeaway? Food & beverage companies need to ensure they maintain positive consumer perception or risk losing goodwill permanently.  SN Off the Shelf sat down with Moquin to dive in further on what this means for grocery.  In this episode, you’ll find out: What category consumers perceive as the biggest shrinkflation culprit How repeat purchases are being affected What effect shrinkflation has on loyalty  Have a pitch for the podcast? Contact SN Executive Editor Chloe Riley at chloe.riley@informa.com, or reach out and say hi on LinkedIn. Thanks so much for listening. 
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    18 mins
  • Meet Instacart's new “Shoppable Recipes” partner, Pepper

    Meet Instacart's new “Shoppable Recipes” partner, Pepper
    Sep 29 2022
    Back in March, Instacart announced its new “Shoppable Recipes” integration, with Tiktok being the main juicy partner announced at that time. Creators can share their content and engage with fans in new ways, allowing home cooks to make online recipes a reality by quickly getting all the ingredients they need, and Instacart’s retail partners are able to tap into new addressable audiences via integrations with best-in-class content creators and entertainment brands. Everyone wins.  Now, Instacart has tapped into a new partner who will make use of that same integration: Pepper, a social cooking app that caters to the home chef community. It’s been just over a year since launching, and the company already has more than 380,000 users and has been named the App of the Day by the iOS App Store. Starting at the end of September, Pepper users will be able to use the “Shoppable Recipes” feature to order ingredients from verified chefs on Pepper and have them delivered directly to their door.  SN off the Shelf sat down with the C-suite of Pepper: CEO Jake Aronskind and COO Matt Schkolnick. In this episode, you’ll find out: What the integration says about how a percentage of the population now wants to get their groceries The demographics of a Pepper user What grocery should take away from the launch  Have a pitch for the podcast? Contact SN Executive Editor Chloe Riley at chloe.riley@informa.com, or reach out and say hi on LinkedIn. Thanks so much for listening.
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    22 mins
  • Breaking down wellness with Campbell

    Breaking down wellness with Campbell
    Sep 22 2022
    Wellness. It’s a much-used buzzword these days, but with good reason, according to Leslie Waller, vice president of marketing at Campbell Soup Company. Supermarket News met up with Waller at the recent Groceryshop convention to talk with her about how Campbell’s strategy around wellness has evolved, in addition to what consumers are searching for online in this category.  In this episode, you’ll find out: The importance of omnichannel and the digital shelf What generations are most interested in wellness as a concept (according to Campbell) What wellness search terms Campbell is paying attention to Contact Chloe Riley at chloe.riley@informa.com, or reach out and say hi on LinkedIn. 
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    17 mins

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