• Small Biz Buzz with Pierre Bouvard,Chef Insights Officer for Cumulus Media & Westwood One

  • May 19 2023
  • Length: 47 mins
  • Podcast

Small Biz Buzz with Pierre Bouvard,Chef Insights Officer for Cumulus Media & Westwood One

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  • Summary

  • Join me for this episode, with Cumulus Media and Westwood One’s chief insights officer, Pierre Bouvard. Our focus for this episode is helping small business owners understand how advertising works. We will talk about some marketing fundamentals and answer the two jobs of advertising. We will share some effective advertising strategies and tactics to create both current and future demand for a product or service that you offer will talk about how small business owners can effectively measure the success of their advertising campaigns with data driven decisions to optimize their marketing efforts And will answer the question. How long does it take from the time I start advertising to start seeing new customers will talk about what’s a realistic time expectation on results will talk about the 18 2458 role and how that plays into your current advertising budget. Will talk about marketing budgets and how much you should be spending each month with some case studies. We’ll hear about the bug guy and his great story and will discuss the key elements of creating an affective and engaging radio ad for small businesses. Pierre will share how the role of frequency and reach and how they fit into a successful radio ad campaign and will highlight a few niche small business types that can get the most bang for their buck using radio. At the end, I will ask Pierre to give us a golden nugget piece of information or advice that he can share for small business owners, when it comes to advertising options for your small business. He’ll talk about where you can get the most bang for your buck and he will share how you can connect to his podcast and the information that he puts out weekly through his Addison’s share of ear project, which is part of the audio active group with Westwood One. Each week he examines the statistics crunches, the numbers, and then shares national research to help people separate the facts from the misconceptions when it comes to advertising.
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