• Show Your Value with Lee Benson

  • By: Lee Benson
  • Podcast

Show Your Value with Lee Benson

By: Lee Benson
  • Summary

  • Each week, we will explore the Art of Value Creation in three macro buckets. Material value creation, emotional energy value creation, and spiritual value creation.

    Lee Benson is a value creation expert with over 30 years of experience in the business world. He is the CEO of Execute to Win, a firm that helps organizations of all sizes to accelerate the value they create. Lee began his value creation journey early, pulling weeds for 25 cents an hour. Since then, he has founded and led seven companies, including Able Aerospace, which he grew from two to 500 employees and 2,000 customers in 60 countries culminating in a 9-figure exit in 2016.

    Learn more about Execute to Win - https://etw.com/

    © 2025 Show Your Value with Lee Benson
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Episodes
  • How To 10x Your Income in 2025
    Feb 12 2025

    Most people looking to 10x their income are searching for shortcuts, hacks, or quick wins. But let me be clear—sustainable, exponential growth doesn’t come from luck or gambling. It comes from building a rock-solid foundation of value creation.

    In this video, I break down the exact principles that allowed me to grow my income by 10x—multiple times—without relying on tricks or schemes. I’ll take you through my journey, from working odd jobs as a kid to building and selling multiple companies, and the lessons I learned along the way.

    The key? Value creation. Not just financial, but emotional and spiritual value as well. The people who truly accelerate their income don’t just chase money—they lean in, solve problems, and constantly find ways to create more value for others.

    I’ll also expose the dangerous mindset that keeps people stuck—believing they can do the least amount of work for the highest return. That’s not how wealth is built. I’ll show you why real success comes from a commitment to growth, learning, and surrounding yourself with the right mentors, peer groups, and environments.

    If you’re serious about increasing your income in 2025, this is the blueprint. But ask yourself: are you ready to lean in and do the work?

    For more free videos, tools, and resources about the MIND Methodology go to https://etw.com/

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    7 mins
  • Extreme Survival Lessons for Business & Life – How to Build Resilience
    Feb 5 2025

    In this episode of Show Your Value, I sit down with Stephan Kesting—martial artist, firefighter, outdoor survivalist, and entrepreneur. Stephan shares gripping stories from his 41-day, 1,000-mile solo canoe expedition through some of the most unforgiving wilderness in the world. From polar bears to hypothermia, from near-drownings to the mental game of endurance, this conversation is packed with hard-earned wisdom.

    We dive into:
    - The mindset required to survive in extreme conditions
    - How martial arts shaped his resilience and problem-solving skills
    - The lessons he’s learned from fighting, firefighting, and remote expeditions
    - The fine line between happiness and deep satisfaction in life and business
    - Why training against resistance (in any area of life) is key to real growth

    Stephan also shares insights from his work with GrappleArts, his Jiu-Jitsu training platform, and how he built a successful online business while balancing life as a firefighter. Whether you’re an entrepreneur, an athlete, or just someone seeking to push past your limits, this episode is packed with lessons on discipline, survival, and mental toughness.

    For more free videos, tools, and resources about the MIND Methodology go to https://etw.com/

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    1 hr and 12 mins
  • The #1 Mindset Shift That Separates Billion-Dollar Founders from the Rest
    Jan 29 2025

    In this episode of Show Your Value, I sit down with Judah Taub, a brilliant investor and thinker, to explore a concept that every entrepreneur needs to understand: local maximums—why most businesses and leaders get stuck making incremental improvements instead of taking the bold leaps that truly change the game.

    What we talk about:

    - Why the most successful startups in history didn’t just optimize—they revolutionized.

    - How to train yourself to recognize when you’re climbing the wrong mountain in business and life.

    - The coming wave of AI, why it’s lowering barriers to entry, and how entrepreneurs can use it to gain an edge.

    - The single biggest difference between founders who make it and those who don’t.

    - A powerful lesson from Blockbuster’s downfall and how to avoid the same mistake.

    - We even dive into an unexpected parallel between music, startups, and AI, revealing how creativity and strategy go hand in hand.

    This conversation challenged my thinking in some powerful ways, and I know it will do the same for you. If you’re serious about building something extraordinary, this episode is a must-listen.

    For more free videos, tools, and resources about the MIND Methodology go to https://etw.com/

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    1 hr and 1 min

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