After my visit to the Confex in the Excel London in March 2022, I recorded this impromptu episode, because I had had such a great time and made so many new connections.

The talks and keynotes were great and I feel like I am ready for the events season for 2022! Especially where I am planning to go to trade shows like the Eisenwarenmesse (International Hardware Show) in Cologne, the BondExpo in Stuttgart, the Automechanika in Frankfurt and the UK Construction Week in UK.

Connecting with new suppliers and solution-driven ideas will enable me to apply these to the stand planning for my clients, which in turn will increase their visitor numbers and engagement.

I met brilliant companies like Lick Me I'm Delicious (edible balloons), Priority (sustainable stand building and printing), SmartPicsUK (photo booths), Giant iTab (interactive screens), Reattendance (event platform), OneTrust (consent management platform), Allwag (sustainable merchandise).

You can also hear a short clip from James Snee at Reattendance, who talks about their software which offers comprehensive event management. It is an amazing platform for all your events - in person, online or hybrid!

The next Confex is planned to be held on the 1st and 2nd of March 2023. Pre-register now and save the date! https://www.international-confex.com/

See you there :)

If you are planning to exhibit, download my FREE checklist here to help you with planning early and saving money.

Time stamped show notes:

[0.51] Walking up to the entrance of Confex

[1.28] Interesting talks and keynotes

[2.05] Met amazing exhibitors

[4.25] James Snee from Reattendance

[6.42] Exciting announcement

[7.35] Exhibition I will be at this years

[8.30] Being back in person is invaluable

Connect with me and let me know what trade show and event-related topics you would like to listen to!

https://annika-bowhay-marketing.co.uk/

https://www.linkedin.com/in/ann-kathrin-bowhay/

https://twitter.com/AnnikaBowhay

Exhibiting comes with a big price tag. Booking the space itself can make a big dent in your marketing budget, depending on the show you are planning to exhibit at and the size of your booth.

Then the stand itself. Most marketers spend around 40% of their available event budget on the stand. Once you add travel, accommodation, graphic design, print, furniture hire, merchandise and other essential things, there isn’t much left of your budget – even if it looked quite healthy to begin with.

But there are some simple ways to make a saving. Every small amount counts, so here are some tips on how you can make savings for your next exhibition right now. Listen to this podcast and be able to present a well-organised budget (with costs savings!) for your next exhibition stand!

Download my FREE checklist here to help you with planning early and saving money.

Time stamped show notes:

[1.53] Early bird discounts

[3.10] Stand costs

[5.48] Travel & accommodation

[8.10] Marketing materials

[10.28] Merchandise/give-aways

[11.43] Shipping costs

Connect with me and let me know what trade show and event-related topics you would like to listen to!

https://annika-bowhay-marketing.co.uk/

https://www.linkedin.com/in/ann-kathrin-bowhay/

https://twitter.com/AnnikaBowhay

Why you should exhibit at a trade show?

This is one of the most fundamental questions when it comes to exhibiting.

Trade shows can be:

Expensive

Stressful

Drain resources

Uncertain when it comes to lead generation

So, why do companies exhibit at trade shows? Why attend a trade show? What is the purpose of a show? Why should you invest time, money, and resources to exhibit?

Definition TRADE SHOW:

'An exhibition/event at which businesses in a particular industry promote their products and services' (Dictionary)

Download a free checklist for your next show here: https://annika-bowhay-marketing.co.uk/#tradeshowslist

Listen and subscribe to my podcast here: https://www.showupstandout.co.uk/

Time stamped show notes:

[1.46] Definition Trade Show

[6.00] Reasons to exhibit at a trade show

[7.50] Benefits of online and hybrid events

Connect with me and let me know what trade show and event related topics you would like to listen to!

https://annika-bowhay-marketing.co.uk/

https://www.linkedin.com/in/ann-kathrin-bowhay/

https://twitter.com/AnnikaBowhay

What makes a great exhibition stand?

How to make your trade show stand a success?

Find out my top 5 tips on how to plan ahead and achieve your goals.

Download a free checklist for your next show here: https://annika-bowhay-marketing.co.uk/#tradeshowslist

Listen and subscribe to my podcast here: https://www.showupstandout.co.uk/

Time stamped show notes:

[1.38] Tip 1: Plan ahead

[4.30] Tip 2: Connect with organisers

[5.30] Tip 3: Find a stand builder

[8.01] Tip 4: Create marketing campaign

[10.28) Tip 5: Objectives & goals

Connect with me and let me know what trade show and event related topics you would like to listen to!

https://annika-bowhay-marketing.co.uk/

https://www.linkedin.com/in/ann-kathrin-bowhay/

https://twitter.com/AnnikaBowhay

Show up to trade shows and stand out with your stand - that is what this podcast is all about.

I am Annika from Annika Bowhay Marketing and I will share advice and insights on how to make your next trade show stand a success. Exhibiting at a show is a huge task and it can be very stressful and overwhelming managing all the elements (organisers, stand builders, graphic designers, printers, Sales Team, travel arrangements, merchandise,...) and costs can spiral quickly.

BUT it can also be very profitable for your business and bring in valuable leads.

The difference is, how well the stand is organised and if you are making the most out of marketing tool available to get as many people interested and visiting as possible - all while saving you money in the process.

In this podcast I will share my 10+ years experience in the event industry and get you the information you need to embrace exhibiting and coming home with quality connections and profitable leads.

Subscribe now and find out what will make your next stand - well - stand out!