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Transcript:

 Pre-selling your book. Okay. So I get this question a lot from authors. And honestly, it's a topic that I've had to kind of do some different research around myself to see, you know, what works, what doesn't, what scenarios could it work in? What scenarios does it not work in and all of that. And so over the years, I've learned a lot when it comes to pre selling a book and offering it up for pre sale.

It's not, it's not a cut and dry answer. So if you talk to someone who comes from a more traditional, book publishing background where they worked for a traditional publisher or a hybrid publisher, they are probably gonna have you do a pre sell of your book. Um, they're gonna, they're probably gonna push that and you know, it's, it's not a bad thing, but people from those backgrounds traditionally are not necessarily thinking about the way that Amazon works for, um, for going after bestseller and some of those, those metrics that a lot of authors care about, and they're also not necessarily thinking about it from a marketing standpoint, which is a little ironic because a lot of publishers.

You know, that's what people traditionally, like, they think that the publisher is going to help them with all this marketing expertise. But they're not marketers. They're publishers. They know how to get your book live. Okay? They know the ins and outs of this traditional industry. They're not always thinking about things from a marketing standpoint.

And there's a phrase I believe Donald Miller uses a lot in his podcast around the story brand. And it's, uh, if you confuse, you lose. And so I see this way too often, especially when it comes to a pre sale for a book, is that it becomes confusing for the audience. They don't really know when your book is live.

You're talking about your book a lot, but unless you are crystal clear about the actual date that the book is live, people are going to be confused. Because you've been talking about it for months and months and months, and then if you're not explicitly clear that your book actually went live, Then you don't really you confuse your audience and also a lot of authors that go this route They will pop up out of nowhere to say that their book is available for pre sale And so there's no lead up.

So all of a sudden this this author comes on the scene sending to their email list Or sending you a private message or...