In this episode, Augie Johnston and Grant discuss the implications of deleting underperforming videos on YouTube channels. They explore whether such actions can positively or negatively affect channel growth and reputation. Through various examples, including successful channels like MrBeast, they analyze the importance of maintaining a library of content and the potential benefits of optimizing existing videos instead of deleting them. The conversation emphasizes the subjective nature of video performance and the importance of being proud of the content creators post.

Takeaways

• Deleting videos can lead to a loss of views and overall channel performance.
• Improving thumbnails and SEO can help underperforming videos gain traction.
• The health of a channel is influenced by the performance of individual videos.
• Successful channels often retain their old videos, regardless of performance.
• Deleting videos may be more about vanity than algorithmic impact.
• It's essential to analyze the quality of a video before deciding to delete it.
• Unlisting or privating videos can be a better alternative to deletion.
• Creating a library of content increases the chances of gaining views.
• The algorithm may not penalize channels for having older, lower-performing videos.
• Focus on creating new content rather than optimizing the past.