• Short Wins, Long Gains: Balancing Marketing Strategies

  • Sep 29 2024
  • Length: 15 mins
  • Podcast

Short Wins, Long Gains: Balancing Marketing Strategies

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  • Summary

  • In this episode, we rip off the bandage of outdated marketing approaches to uncover the real impact of balancing short-term wins with long-term brand-building strategies. Drawing from Les Binet and Peter Field’s landmark report, "The Long and the Short of It," we dive into how immediate sales activation and lasting brand growth can coexist. Learn why mastering this balance is key to driving both sales and lasting consumer loyalty in today's market.
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