"Shop Local" - What Does It Really Mean?

This time of year in particular brings urgent calls to "Shop Local". Individually and collectively, the TBOR Crew has been a vocal supporter of independent retail and foodservice from the earliest days of the pandemic.

Yet, as we dove into Ep. 30, we soon realized these two words can mean different things to different people. Is it about buying 'locally made' product? Or are we to focus on buying product from a nearby owner-operator (that might be sourced overseas)? And more...

We recap the reasons to support indie while noting the challenges discouraging a shift. We confirm the substantive reasons chain retail will retain its own value. .Join as we unpack the "Shop Local" call while emphasizing what is needed to create something purposeful - rather than simple sloganeering.