Episode 42: In this episode of Freed Stories, we sit down with Sheena Marshall, our September 2024 Freed Fellow and founder of Sheena Marshall Jewelry. From her early career in NYC advertising to teaching special education, Sheena found her true calling in metalsmithing. What started as a creative outlet during her postpartum years has evolved into a thriving jewelry business that combines luxury with sustainability.

3 Key Takeaways:

1. Strategic Growth Mindset: Sheena's approach to business growth emphasizes staying cash positive and making calculated decisions about expansion, demonstrating how careful planning can lead to sustainable success.
2. Market Evolution: Understanding your target market is crucial - Sheena navigates two distinct customer segments (demi-fine and fine jewelry) while working toward streamlining her offerings for focused growth.
3. Community Connection: Building relationships with other small business owners provides invaluable support and insights, proving more beneficial than formal business coaching for sharing common challenges and solutions.

Connect with Sheena Marshall: Website: www.sheenamarshall.com Instagram: https://www.instagram.com/sheenamarshalljewelry/

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