Selling to Healthcare

By: Lisa T. Miller
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  • Summary

  • Selling to Healthcare: Transforming Transactions into Partnerships Experience the high-stakes world of healthcare sales with Lisa Miller, an innovator who has generated over $200 million in revenue through a revolutionary approach: putting service at the forefront of every interaction. In this insightful five-part series, Lisa shares her 30+ years of frontline experience, offering a masterclass in navigating the complex healthcare landscape. Each episode provides actionable insights, hard-won wisdom, and innovative strategies that have consistently delivered results in this challenging yet rewarding field. What sets "Selling to Healthcare" apart: 1. Real-world Expertise: No theoretical concepts – just proven strategies from a veteran who's closed deals in boardrooms and at bedsides. 2. Service-First Philosophy: Discover how shifting from a sales-centric to a service-centric mindset can significantly enhance your success and impact. 3. Decision-Maker Insights: Gain valuable understanding of healthcare decision-makers, learning how to anticipate and address their unique needs. 4. Navigating Complexity: Master the art of maneuvering through the intricate web of healthcare regulations, stakeholders, and systems. 5. Trust-Building Blueprint: Learn Lisa's effective techniques for cultivating lasting partnerships built on a foundation of trust and mutual benefit. Whether you're a seasoned professional looking to refine your approach or a newcomer eager to make your mark, "Selling to Healthcare" equips you with the tools, mindset, and confidence to excel in this dynamic field. Join Lisa Miller as she redefines what it means to sell in healthcare. It's time to elevate your approach, amplify your impact, and become a catalyst for positive change in an industry that touches every life. Subscribe now and transform the way you sell – because in healthcare, every deal has the potential to transform patient care.
    Selling To Healthcare with Lisa T. Miller © 2024 | https://www.lisatmiller.com
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Episodes
  • Selling to Supply Chain & Department Leaders in Healthcare | E. 5

    Selling to Supply Chain & Department Leaders in Healthcare | E. 5
    Sep 20 2024

    In this episode of "Selling to Healthcare," Lisa T. Miller explores strategies for engaging supply chain and department leaders.

    She emphasizes the supply chain's vital role in operational efficiency and cost management, stressing the importance of long-term partnerships and reliable service. Lisa discusses navigating centralized versus decentralized decision-making and addressing budget constraints and supply disruptions.

    She provides insights on strategic positioning in competitive situations and highlights the significance of respect, empathy, and authentic communication. Lisa details essential tools for internal buy-in, including surveys, ROI calculators, and case studies, demonstrating their effectiveness in gaining stakeholder support.

    The episode underscores the importance of aligning with supply chain priorities and demonstrating long-term value when selling to healthcare professionals, offering practical approaches for successful engagements.

    Learn more about Lisa at https://www.lisatmiller.com/about
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    22 mins
  • Strategies for Selling to Physicians & Clinicians | E. 4

    Strategies for Selling to Physicians & Clinicians | E. 4
    Sep 20 2024

    In this essential episode of "Selling to Healthcare," Lisa T. Miller explores important strategies for selling to physicians and clinicians.

    She discusses the importance of emphasizing clinical outcomes and demonstrating how products enhance care delivery and clinical practices.

    Lisa provides insights on identifying clinical champions through conferences, staff engagement, and on-site observation. She addresses the significance of presenting offerings as innovative solutions to unmet needs, supported by peer-reviewed studies and case studies.

    Lisa emphasizes understanding medical professionals' challenges, leveraging physician relationships to access C-suite decision-makers, and anticipating objections and competitor tactics.

    The episode highlights the importance of addressing unmet clinical needs, showcasing innovation, and aligning products with patient-centered solutions to enhance credibility and effectiveness in healthcare sales.

    Learn more about Lisa at https://www.lisatmiller.com/about
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    15 mins
  • Mastering C-Suite Selling in Healthcare | E. 3

    Mastering C-Suite Selling in Healthcare | E. 3
    Sep 20 2024

    Selling to the C-suite is a defining challenge in healthcare sales, demanding the highest strategic expertise.

    In this key episode of "Selling to Healthcare," Lisa T. Miller discusses effective approaches for connecting with these key decision-makers.

    She emphasizes the critical role of mindset, comprehensive industry knowledge, and data-driven insights in successful interactions.

    Lisa explores key strategies, including understanding the complex interconnectedness of hospital environments, anticipating challenging inquiries, and aligning with clinical perspectives. She highlights the importance of meticulous preparation, authentic communication, and recognizing executives' accountability to boards and communities.

    Lisa introduces the concept of transformational deals that generate long-term value, offering a strategic framework for impactful sales engagements.

    This episode provides essential guidance for sales professionals wanting to sell to healthcare leadership effectively.

    Learn more about Lisa at https://www.lisatmiller.com/about
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    43 mins

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