This episode of Sell With Authority is packed with insights around a BIG topic — building a methodology that will not only earn — but keep your agency in that coveted strategic seat at your client’s table.

But — building a methodology is just the first step. Once you have it, you’ve got to talk about it, and you’ve got to build a content strategy around it.

It’s what we call the Content Blueprint — and we pull back the curtain on building a Content Blueprint with the help of today’s guest expert, Lisa Evano.

Lisa is the President of Counterpart, and their mission is to help clients implement a sales enablement system that actually gets adopted by their salesforce.

Lisa is joining Hannah Roth and me to help us sift through these big topics — methodology, content blueprint, and selling outcomes instead of selling stuff — and how she is leading her team down this very path.

If you take and apply the golden nuggets Lisa shares in this episode, you’ll be able to not only put your methodology on paper — but get crystal clear about how to talk about it to stay in that strategic seat at your client’s table.

A big dose of gratitude to our presenting sponsor for the podcast, Conduit Digital. By using their expertise in streamlining, upgrading & scaling your clients…they promise to reduce your risk so you can become the best digital agency in your market in 45 days. You can find Conduit and all their helpful insights and smarts here.

• How customer-centric processes can prevent inefficiency and fuel growth
• Key steps to preparing and implementing effective employee training from day one
• Why reinforcing core values can significantly improve employee satisfaction and retention
• Strategies for ensuring sales teams utilize the materials created by marketing to run like a well-oiled machine
• The 9 needs of adoption critical for successful sales enablement
• How value-based selling can create stronger relationships and boost your bottom line

Resources:

• Website: www.counterpartcd.com
• LinkedIn Business: https://www.linkedin.com/company/counterpart/
• Instagram: https://www.instagram.com/hellocounterpart/
• YouTube: https://www.youtube.com/channel/UCgr_j6UiaDsA8_dg5lQfGaQ
• Vimeo: https://vimeo.com/counterpartcd
• Behance: https://www.behance.net/hellocounterpart
• SlideShare: https://www.slideshare.net/counterpartCD

Additional Resources:

• Website: www.predictiveroi.com
• Visit our newly expanded Resource Library
• Join us in our free How to Fill Your Sales Pipeline Facebook Group

For this episode of Sell With Authority, we have a special treat for you — we’re taking a big twist.

We’re celebrating a significant milestone — episode 500 of StrategyCast, hosted by the brilliant Lori Jones. Lori is a seasoned marketing executive with a proven track record in strategic communications.

Her expertise spans innovation, disruption, and visionary leadership — making her a standout in the agency space.

For this milestone episode, Lori graciously allowed me the honor of interviewing her — flipping the script and delivering golden nuggets of wisdom galore.

If you and your team are looking to maximize strategies and tactics that can help you close out 2024 strong — or to push past a plateau in your biz dev — don’t miss this opportunity to learn from Lori.

A big dose of gratitude to our presenting sponsor for the podcast, Conduit Digital. By using their expertise in streamlining, upgrading & scaling your clients…they promise to reduce your risk so you can become the best digital agency in your market in 30 days. You can find Conduit and all their helpful insights and smarts here.

• Why innovation, disruption, and vision are meaningful words for Lori
• Maximizing technology and strategy for right-fit clients
• Differentiating your agency from the sea of competitors
• Emerging trends in marketing and communications that we should be paying attention to
• Ways to adapt to recent innovations in marketing and strategy
• How to streamline the sales process by removing friction
• Examples of successful innovative marketing strategies

Resources:

• Podcast: https://strategycast.com/
• Website: https://avocetcommunications.com/
• LinkedIn Business: https://www.linkedin.com/company/avocet-communications/
• LinkedIn Personal: https://www.linkedin.com/in/lorisutoriusjones/
• Facebook Business: https://www.facebook.com/AvocetCommunications/
• Twitter Business: https://twitter.com/AvocetComm
• Twitter Personal: https://www.linkedin.com/in/lorisutoriusjones/

Additional Resources:

• Website: www.predictiveroi.com
• Visit our newly expanded Resource Library
• Join us in our free How to Fill Your Sales Pipeline Facebook Group

For this episode of Sell With Authority we are doubling down on value-based pricing to help you future-proof your agency. Our guest expert is a true authority when it comes to pricing and sales strategy.

Blair Enns, the CEO of Win Without Pitching and the author of the widely acclaimed Win Without Pitching Manifesto joins the podcast. His latest book, Pricing Creativity: A Guide to Profit Beyond the Billable Hour, is a must-read for anyone looking to get a handle on pricing in their business.

I was inspired by one of his articles on quantifying the value of pricing. Specifically, the part about ‘the elephant in the room’ when it comes to pricing really hit home — because we’ve all been there. The uncertainty pricing brings to agency owners is a challenge we just can’t ignore.

So, I knew we had to bring Blair on the show to dive into this topic and help us all navigate the complexities of pricing with confidence. And to make this conversation even richer, also joining is our very own Mad Scientist and Strategist, Hannah Roth. Hannah works tirelessly in the trenches with our clients, helping them fill their sales pipelines with right-fit clients so they can sell more of what they do best.

If you’re an agency owner struggling with pricing, this episode will give you the framework and confidence you need to untether from time-based billing.

A big dose of gratitude to our presenting sponsor for the podcast, Conduit Digital. By using their expertise in streamlining, upgrading & scaling your clients…they promise to reduce your risk so you can become the best digital agency in your market in 30-days. You can find Conduit and all their helpful insights and smarts here.

• How to shift from selling inputs and outputs to focusing on value creation for right-fit clients
• Why mastering the value conversation can radically transform your agency’s profitability
• Blair’s simple – yet powerful – four-step framework for implementing value-based pricing
• How to view your client portfolio as an investment portfolio to tailor pricing strategies
• The pitfalls to avoid when transitioning away from traditional pricing models

Resources:

• Website: https://www.winwithoutpitching.com/
• LinkedIn Personal: https://www.linkedin.com/in/blairenns/
• LinkedIn Business: https://www.linkedin.com/company/win-without-pitching/
• Win Without Pitching Manifesto
• Pricing Creativity: A Guide to Profit Beyond the Billable Hour

Additional Resources:

• Website: www.predictiveroi.com
• Visit our newly expanded Resource Library
• Join us in our free How to Fill Your Sales Pipeline Facebook Group

For this episode of Sell With Authority, we’ve got something really special lined up for you — something we’ve never done before.

We’re calling it a “Fireside Chat.” It’s a more laid-back, informal conversation, but packed with expert insights on a crucial topic for your agency’s success — strategic partnerships.

Also in the category of things we’ve never done before — Hannah Roth, our Mad Scientist and Strategist, and Erik Jensen, my business partner here at Predictive — are co-hosting the episode and interviewing our guest experts Tim Burk and TCB from Conduit Digital. Conduit Digital focuses on being a strategic partner, tailoring their methods to fit each agency’s needs.

Discover how agencies like yours can streamline, upgrade, and scale while reducing the inherent risks that come as your agency grows.

What you will learn in this episode:

• Why articulating your point of view is critical — it can make a big difference for your agency!
• Creating your ideal client profile or Right-Fit Client avatar and how it can guide your strategies
• Why building a methodology to teach from is key
• Why you should aim for partnership over outsourcing
• The expectations you should have when creating strategic partnerships
• Expert advice for agencies looking to scale and improve performance

Resources:

• Website: https://www.conduitdigital.us/
• LinkedIn Business: https://www.linkedin.com/company/conduitdigital/
• Facebook Business: https://www.facebook.com/ConduitDigitalUS/
• Instagram: https://www.instagram.com/conduitdigital/
• YouTube: https://www.youtube.com/c/conduitdigital
• Twitter: https://x.com/conduit_digitall
• TikTok: https://www.tiktok.com/@conduitdigital

Additional Resources:

• Visit our newly expanded Resource Library
• Join us in our free How to Fill Your Sales Pipeline Facebook Group
• Order your free paperback or Kindle copy of our book: Sell with Authority

Today’s episode of the podcast is a solocast so that you and I could take a strategy from last week’s episode and explore it with more depth. Last week — you may recall — I shared that one of the strategies that we taught during our July Intensive was what we call “No Friction Lead Generation.” When you have built up enough trust, respect, and authority in the minds of your audience or prospects — that when they have an issue inside their business that aligns with your expertise — you get the call.

Or — when you reach out to your audience and let them know you have a new program, service line, event, etc. at the agency — they raise their hands and want to attend or become your next new client.

When that process runs smoothly — we call it No Friction Lead Generation — because, through your content and trust building, you have removed the “friction” from the sales process. And your prospects already know how you can help and they are eager for you to help when they have a need.

No Friction Lead Generation is what we’re going to focus on in this episode so you can create the right content — without it being a heavy lift on your shop — and you can build a steady stream of leads flowing into your sales pipeline because you followed the right recipe.

Sound awesome?

I promise you — if you put the takeaways into practice — you and your team will sell more of what you do — for a higher fee.

A big dose of gratitude to our presenting sponsor for the podcast, Conduit Digital. By using their expertise in streamlining, upgrading & scaling your clients…they promise to reduce your risk so you can become the best digital agency in your market in 30-days. You can find Conduit and all their helpful insights and smarts here.

• How to create what seems like an inexhaustible supply of helpful content for your audience
• How to identify the three or four business issues and challenges that you and your agency solve with excellence for clients
• How to take the business issues you identified and turn them into the foundation of your content strategy that builds your authority
• Why you should schedule time with someone on your team so they can interview you about each business issue and how your agency solves them
• How to implement the “7-1” cadence so that it delivers a steady stream of right-fit prospects flowing into your sales pipeline

Go here to download our WHO Framework™: Replace your dry sales pipeline with a steady stream of right-fit clients.

Go here to download our WHAT Framework™: Design your irresistible offer and sell it for a premium-priced fee.

Go here to download our HOW Framework™: Put a proven sales process into place and close 80% of your proposals.

Go here to download our How You Help Framework™: Use this framework to make yourself an easy YES! for clients.

• Website: www.predictiveroi.com
• Visit our newly expanded Resource Library
• Join us in our free How to Fill Your Sales Pipeline Facebook Group
• Stephen’s LinkedIn: www.linkedin.com/in/stephenwoessner/
• Order your free paperback or Kindle copy of our Book: Sell with Authority

Last week (July 30th and 31st) — my Predictive team and I hosted our latest “2-day Intensive.” Every March, July, and November — we get our Predictive clients together for an “Intensive” where we peel back the curtain and share the results of the most recent experiment in the Lab, the actual results, and how to install it into their agencies.

We promised all our clients—and the guests we invited- for the July Intensive—that we’d share the exact recipe for how we 10’xed our email list from 3,900 agencies to over 40,000 agency contacts in about six months.

We walked everyone through the strategies, process, and every step-by-step ingredient in the recipe. After two amazing sessions, we looked back on the experience and thought, “Holy bananas—there were some really awesome takeaways here…not just the content we taught.”

For this episode of Sell With Authority, I will share that debrief with you and all of those bonus takeaways. Hope it’s helpful!

I promise you — if you put the takeaways into practice — you and your team will sell more of what you do — for a higher fee.

A big dose of gratitude to our presenting sponsor for the podcast, Conduit Digital. By using their expertise in streamlining, upgrading & scaling your clients…they promise to reduce your risk so you can become the best digital agency in your market in 30-days. You can find Conduit and all their helpful insights and smarts here.

• Why, when your agency “Eats its own dog food,” you create trust with your prospects and clients
• Why you should never be scared about teaching the best of what you’ve got in full transparency
• How to build out and document your agency’s methodology in a way that is unique and will set you apart
• Why you should never mix deliverables and outcomes — they are not the same, and clients will pay you much more when you deliver outcomes
• Why, when you include all five ingredients of our recipe in your proposals, you’ll make your agency a much easier YES! for prospects

Go here to download our WHO Framework™: Replace your dry sales pipeline with a steady stream of right-fit clients.

Go here to download our WHAT Framework™: Design your irresistible offer and sell it for a premium-priced fee.

Go here to download our HOW Framework™: Put a proven sales process into place and close 80% of your proposals.

Go here to download our How You Help Framework™: Use this framework to make yourself an easy YES! for clients.

• Website: www.predictiveroi.com
• Visit our newly expanded Resource Library
• Join us in our free How to Fill Your Sales Pipeline Facebook Group
• Stephen’s LinkedIn: www.linkedin.com/in/stephenwoessner/
• Order your free paperback or Kindle copy of our Book: Sell with Authority

I am thrilled about this episode of Sell With Authority because it is super fun — and ridiculously helpful!

Hannah Roth, our mad scientist and strategist at Predictive, is back for another episode to debunk the myth that niching down is just about picking an industry.

Hannah has been diving into the latest Agency Edge research report. We walk through her observations and distillations — at a high level.

One standout point in the research is the importance of having a well-defined niche.

People are often scared to niche down because it feels like saying “NO” to revenue.

But — niching down allows you to say no to clients that cost you time, money, and sanity, and say yes to clients that are more profitable, better to work with, and actually appreciate the work your agency is doing.

We also discuss how to build a reputable brand, why consistent, helpful content is your golden ticket — and the importance of a solid referral system.

Evolving through multiple lenses — from industry and audience to methodology — can make your agency stand out and make it so much easier for clients to say yes.

Double down and future-proof your business by mastering your niche with the strategic lenses Hannah shares. You and your team will remove friction from the sales process — and sell more of what you do.

A big dose of gratitude to our presenting sponsor for the podcast, Conduit Digital. By using their expertise in streamlining, upgrading & scaling your clients…they promise to reduce your risk so you can become the best digital agency in your market in 30-days. You can find Conduit and all their helpful insights and smarts here.

What you will learn in this episode:

• How to leverage six different lenses for niching down
• Why niching down does not just mean picking an industry
• Why building a rock-solid reputation within your niche is crucial
• Steps to repurpose existing content into multiple formats
• Key insights from the Agency Edge research report

Resources:

• Predictive ROI Free Resource Library: https://predictiveroi.com/resources/
• LinkedIn: https://www.linkedin.com/in/hannah-roth-387a6b223/
• Agency Edge Research Series: https://agencymanagementinstitute.com/agency-tools/agency-edge-research-series/