Modern day business gurus love to talk about how you need to be very clear on your niche. The biggest and best businesses though don't achieve huge success by focusing on that single niche opportunity. In this episode of the SEIZE YOUR ADVANTAGE podcast we discuss this topic, and we share an approach which is proven to deliver far bigger results than creating a niche. 

Many successful businesses operate in crowded markets or business segments. Competition can make us raise our game, get better and challenge us to reinvent and refine what needs to be adapted. Sometimes though businesses can drown in a profusion of competitors. One of the most fundamental ways to deal with this situation is to develop strategies and tactics to allow your business, products and services to stand out from the crowd. That's what Episode 5 of the Seize Your Advantage looks at. We use a very personal example from the career of host Steven Reece, whereby he explains his use of bright yellow paper to open up some of the biggest opportunities of his career.

Business start ups get a lot of press. They normally start in a frenzy of enthusiasm, investment and drive before becoming (in the vast majority of cases)  a slow grinding slog. We have consulted with and helped hundreds of start ups, and observed the ones that make it and the ones that don't. There are some recurring factors for sure, and in Episode 4 of the Seize Your Advantage podcast we run through 5 key success factors for start up businesses. This is not though an academic analysis, this is based on reality and observing real people going through what can be both a thoroughly gruelling and also highly fulfilling process.