On Take the Stage, presented by Haley Marketing, we bring you the BEST speakers, coaches, trainers, and strategic partners from across the staffing and recruiting industry every other week. More than your standard interview, each conversation is built off of a specific session or topic these industry thought leaders bring to conferences and audiences around the country.

The most pressing issue impacting the labor market is the shortage of skilled workers, with a projected deficit of 85 million skilled workers globally by 2030. This shortage is causing challenges for businesses, including staffing and recruiting agencies, in finding talent for open positions. One solution is to tap into the labor market, particularly women who are currently underrepresented in the workforce. The cost of childcare is a significant barrier for women returning to work. Retention is also a critical issue, as the cost of replacing employees can be up to 400% of their annual salary. Developing transformational leaders is key to retaining employees and preparing for the retirement of upper-level management. The staffing and recruiting industry has a huge opportunity to address the talent shortage and differentiate themselves by focusing on leadership development and creating a culture of learning. Internal training should include mentorship programs and targeted, accessible micro-learning opportunities. The industry should see the talent shortage as an opportunity for growth and invest in developing their own talent.

Brad Bialy (LinkedIn)

Brad Bialy has a deep passion for helping staffing and recruiting firms achieve their business objectives through strategic digital marketing. For over a decade, Brad has developed a proven track record of motivating and educating staffing industry professionals at over 100 industry-specific conferences and webinars.

As a visionary leader, Brad has helped guide the comprehensive marketing strategy of more than 300 staffing and recruiting firms. His keen eye for strategy and delivery has resulted in multiple industry award-winning social media campaigns, making him a sought-after expert and speaker in the industry.

Dr. Kylie Bragdon

(LinkedIn)

Dr. Kylie Bragdon is not just a leadership consultant, public speaker, and author; she’s a game-changer in the world of team empowerment. Drawing on her extensive experience in education and personal development, Dr. Bragdon offers innovative solutions to tackle the skilled worker shortage, transforming teams into high-performing powerhouses. Her work focuses on providing teams actionable strategies to overcome daily workplace challenges and building a brighter, more stable future. With her infectious energy and natural ability to captivate an audience, Dr. Bragdon will use her unique storytelling approach to help you improve your leadership skills and drive your team to success.

Welcome to InSights, the staffing podcast from Haley Marketing, built to help you with your recruitment marketing and digital marketing. Whether we're talking about digital marketing trends or what's working right now for staffing and recruiting firms across North America, we're here to share our InSights on how you can stand out, stay top-of-mind, and sell more.

• Storytelling is crucial in recruitment marketing to differentiate and sell the story of the organization.
• Recruiters should focus on consistency and the fundamentals of their sales process, while using technology to enhance their efforts.
• Joining local associations and chapters of national organizations can help build relationships and increase visibility.
• Recruiters should segment their prospects into current customers, former customers, and new leads, and tailor their marketing efforts accordingly.
• IP tracking can be a valuable tool for identifying website visitors and following up with potential leads.
• The best recruiters are those who are consistent, seek continuous education, and use coaching to stay on track.
• MPC (Most Placeable Candidate) marketing is an effective strategy for introducing candidates to potential clients and starting conversations.

Brad Bialy is the host of Take the Stage and InSights, the staffing industry's leading podcasts with close to 175,000 downloads. He has a deep passion for helping staffing and recruiting firms achieve their business objectives through strategic marketing concepts. For over a decade, Brad has developed a proven track record of motivating and educating staffing industry professionals at over 150 industry-specific conferences and webinars. His keen eye for strategy and delivery has resulted in multiple industry award-winning social media campaigns, making him a sought-after speaker and expert.

A recruiting industry veteran with over 15 years of experience, Steve Gipson is the Director of Sales and Operations at Recruiters Websites. After spending seven years as a recruiter with a boutique search firm, he joined Recruiters Websites, a digital marketing agency specializing in the recruitment industry. For the past decade, Recruiters Websites has helped over 800 firms of all sizes and specialties enhance their digital presence and make more placements through their expertise in digital marketing, website development, and SEO services.

On Take the Stage, presented by Haley Marketing, we bring you the BEST speakers, coaches, trainers, and strategic partners from across the staffing and recruiting industry every other week. More than your standard interview, each conversation is built off of a specific session or topic these industry thought leaders bring to conferences and audiences around the country.

This episode of Take the Stage with Brad Bialy and Brad Smith is PACKED with takeaways.

• The best staffing firms differentiate themselves by focusing on a specific niche and specializing in a particular area.
• They know who they are and who they aren't.
• They compete on value, not price, and are able to prove why they are the best in their space.
• They leverage data, case studies, and referrals to showcase their expertise.
• These firms understand the importance of reputation management and actively seek online reviews.
• They set SMART goals and have a clear plan to achieve them.
• In terms of marketing, the best approach depends on the niche, market, and goals of the staffing firm. It should be integrated with the sales process, differentiate the firm, and address the problems of the target audience.
• The conversation focuses on the importance of multi-channel marketing for staffing firms and how to get started with it. It emphasizes the need to understand clients' needs, create signature content, and break it down into bite-sized pieces for different marketing channels.
• The use of AI tools is also discussed, highlighting the need to find the right tool for the job and not force-fit AI solutions.
• The conversation also touches on the importance of evaluating and optimizing tech stack, investing in marketing automation and search engine optimization, and optimizing website conversion rates.
• Brad Bialy and Brad Smith emphasize the long game of building relationships and providing value throughout the buyer's journey.

Brad Bialy (LinkedIn)

Brad Bialy has a deep passion for helping staffing and recruiting firms achieve their business objectives through strategic digital marketing. For over a decade, Brad has developed a proven track record of motivating and educating staffing industry professionals at over 100 industry-specific conferences and webinars.

As a visionary leader, Brad has helped guide the comprehensive marketing strategy of more than 300 staffing and recruiting firms. His keen eye for strategy and delivery has resulted in multiple industry award-winning social media campaigns, making him a sought-after expert and speaker in the industry.

Brad Smith

(LinkedIn)

Brad is a Certified Inbound Marketing professional who has managed the implementation of digital marketing campaigns for hundreds of staffing firms. Brad has over 20 years of industry experience and stays on top of new marketing and technology trends, transforming them into winning strategies for staffing and recruiting firms.