Today we’re unpacking a world of AI tools and their applications in podcasting. I start by asking ChatGPT what the top uses for ChatGPT (and you'll be surprised) are.

We also discuss the crucial balance between leveraging AI for efficiency and maintaining the credibility and trust of your audience. If you lose your integrity, you may never get it back.

Above all, NEVER have AI make content that is made public without human interaction.

Full description at schoolofpodcasting.com/950

Check out this video of Castmagic picking out the companies and URLS for this episode (there are quite a lot).

Some podcasters spend time putting in chapters that include artwork and links. Where are you when it comes to chapters? Did you know they exist? Do you use them in your show? As a listener, do you like them? Hate them? Click the link and let me know (and don't forget the name, elevator pitch, and link to your show). I need your answer by 9/27

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In this episode of the School of Podcasting (episode 949), we get some great insights from media research expert Tom Webster. With a focus on optimizing podcast content and strategy, Tom and Dave explore common pitfalls that podcasters face, particularly the importance of engaging content from the outset. They discuss practical tips on improving podcast narrative and editing, handling advertiser concerns, and leveraging audience feedback to refine your podcast. Whether you're a seasoned podcaster or just starting, this episode provides valuable lessons on creating captivating content that resonates with listeners and satisfies advertisers. Don't miss the unique strategies and actionable advice that could transform your podcast into a must-listen show.

Tom Webster is a partner at Sounds Profitable, dedicated to setting the course for the future of audio. He has thirty years of experience in streaming, podcasting, audiobooks, terrestrial radio, and everything else that we stick in our earballs. In his previous work, with Edison Research, Webster was the co-author of the annual Infinite Dial® study, the longest-running study of consumer media habits since 1998, as well as the Share of Ear® and Edison Podcast Metrics studies. With Sounds Profitable, his body of work includes dozens of the most influential reports in podcasting, and he is one of the most widely cited audio researchers in the world.

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The Audience Is Listening: A Little Guide to Building a Big Podcast Book

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