Scaling with Samir

By: Samir ElKamouny
  • Summary

  • Fetch & Funnel’s Founder/CEO and Scaling with Samir podcast host Samir ElKamouny has been influencing the marketing world for years. He has spoken at events, written e-books, and managed millions in advertising spend. Samir talks about growth hacking, conversion optimization, digital advertising, and eCommerce marketing. Our 20 to 30-min podcast shares incredible stories of business owners ready to scale their business TODAY.
    Copyright 2024 Samir ElKamouny
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Episodes
  • Managing Growth: Alan Vaughan on Scaling Lift Foils After Setbacks
    Sep 26 2024

    In this episode, we dive into the inspiring journey of Alan Vaughan, COO of Lift Foils. Starting as a production operator running CNC machines, Alan worked his way up to lead one of the most exciting brands in water sports today. He shares how he took on increasing responsibilities, from managing inventory to overseeing the rebuild of Lift Foils' factory after it was destroyed by fire.

    Alan also talks about the pivotal moments that shaped his career, including navigating the aftermath of Hurricane Maria and the launch of the world’s first e-foil. He offers valuable insights into effective team management, emphasizing the importance of nurturing talent, fostering a positive work environment, and applying lean principles to reduce waste and improve efficiency.

    But it’s not just about operations—Alan delves into the surreal experience of riding an e-foil, likening it to snowboarding on fresh powder, and explains how this innovative product has captivated adventurers worldwide.

    Whether you’re a leader seeking management strategies or simply curious about the world of e-foils, this episode offers a wealth of insights and inspiration. Tune in to discover how Alan Vaughan helped propel Lift Foils to the forefront of the industry!

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    55 mins
  • Innovating Iconic Brands: John Plys on Multi-Channel Mastery and Passion
    Sep 20 2024

    In this engaging episode of Scaling with Samir, we sit down with John Plys, the CEO of Precious Moments, to explore his remarkable journey of revitalizing some of the most iconic consumer brands in the world. With over 25 years of experience in leading and transforming consumer goods companies, John shares his insights on navigating the complexities of multi-channel distribution, global marketing strategies, and the art of building lasting brand equity.

    John takes us through his fascinating career, from his early days learning the ropes of sales with his father to becoming a driving force behind the success of brands like Beanie Babies and Beanie Boos. He discusses the challenges and triumphs of launching new products in diverse markets, the importance of understanding consumer behavior, and the role of passion and mentorship in driving innovation and growth.

    John also reveals his strategies for balancing short-term sales objectives with long-term brand development, leveraging emotional connections with consumers, and adapting to the ever-evolving retail landscape. Whether you’re an entrepreneur, marketer, or business leader, this episode is packed with valuable lessons on how to turn a market participant into a market leader and create a brand that resonates with audiences worldwide.

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    55 mins
  • Navigating Global Challenges: How Modibodi Innovates in the Fashion Supply Chain
    Sep 16 2024

    In this episode of the Scaling with Samir podcast, we're diving deep into the world of Modibodi with Demanie Castro, the Head of Operations. Modibodi, the pioneers of reusable period underwear, have been innovating in the fashion industry for over a decade, and Demanie gives us an insider’s look at how they do it. From navigating global supply chain challenges and implementing cutting-edge technologies like RFID and AI, to building strong, ethical relationships with suppliers, Demanie shares her wealth of knowledge and experience. We also explore how Modibodi is expanding into new product lines like activewear and comfort wear, all while maintaining their commitment to sustainability. Whether you’re passionate about ethical fashion, interested in the behind-the-scenes of supply chain management, or just love a good success story, this episode has something for you.

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    40 mins

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