Scale Ups and Downs

By: Google for Startups
  • Summary

  • Brought to you by Google for Startups UK, this panel podcast series invites founders at all stages of their journey to pick the brains of some of the most successful business leaders and experts in the UK. Host Marta Krupinska, (head of Google for Startups and previously co-founder of three tech start-ups) invites two panelists every episode to speak with founders across the UK about the good, the bad and the ugly of startups and answer their business questions. If you’d like to get involved with the Scale ups and downs community and submit your own business challenge, head to scaleupsanddowns.com for a chance to be featured on the show
    2021 Scale Ups and Downs
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Episodes
  • Product and Innovation: How to prioritise your product vs your platform
    Oct 17 2022

    Recorded back in the summer our final episode of 'Scale ups and downs' breaks ground with two founders in the healthtech sphere - Charlotte Guzzo and Julia Fan Li, as we talk about tech, product prioritisation and machine learning optimisations. Alongside Marta and our two brilliant founders we hear from Eric Collins; founder of Impact X, tech-expert and AI evangelist. Also here to impart his wisdom is ex-Google Health, now SVP at Optum, Dominic King. Expect a deep dive into optimised machine learning, prioritising your product vs your platform and some tips on where innovation in this space could be made.

    Founders Charlotte Guzzo (Sano Genetics) and Julia Fan Li (Microbiographica Bio) respectively ask:

    Should there be more focus and emphasis on the data problem than on the algorithm development?
    How do founders/entrepreneurs allocate capital between platform and ultimate product?

    For more info from our panel, please follow their social handles:
    Eric Collins and Dominic King


    And for more information about what our founders are creating, please visit:
    Charlotte Guzzo and Sano Genetics
    Julia Fan Li and Microbiographica Bio

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    45 mins
  • Timing: Hyped up industries and competition
    Mar 23 2022

    In this week's episode of Scale ups and downs, our panel discusses what it means to be building a company in a hyped up market. In the past two years alone on the so-called, product COVID-fit versus product market-fit. Alongside Marta, Devin Hunt and Natasha Lytton from European venture capital firm Seedcamp offer their pearls of wisdom on how to successfully scale in trending spaces while maintaining focus on your strategy.

    Founders Robinson Nouveau (SquadPal) and Josh Parfitt (PORTL) respectively ask:

    How to prioritize your marketing campaigns in early SaaS, and how to differentiate yourself from competition when building a startup in a very hot sector.

    For more info from our panel, please follow their social handles:
    Devin Hunt and Natasha Lytton

    And for more information about what our founders are creating, please visit:
    Robinson Nouveau and SquadPal
    Josh Parfitt and PORTL

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    38 mins
  • Fundraising: Value add investors and storytelling
    Mar 9 2022

    In this week's episode of Scale ups and downs, Marta Krupinska scopes out solutions and answers questions from founders Tomide Adesanmi and Shardi Nahavandi on the topic of fundraising. Should you look to other markets for your investors if planning on scaling there in the future? How do you get investors excited about deep tech? Hear these questions amongst many other points answered in this weeks' episode by our expert panel Sasha Astafyeva and Marcus Exall.

    For more info from our panel, please follow their social handles:
    Sasha Astafyeva, Partner at Atomico
    Marcus Exall, Founder at UP AND TO THE RIGHT and Angel Investor

    And for more information about what our founders are creating, please visit:
    Shardi Nahavandi and Tuune
    Tomide Adesanmi and Circuit Mind

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    30 mins

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