Summary Ines Garcia, a Salesforce MVP and freelance consultant, shares her journey in the Salesforce ecosystem and the importance of community. She emphasizes the need for organizations to focus on delivering better value and reducing waste, both in terms of time and resources. Ines discusses the diverse range of roles she has taken on, including agile coaching, project delivery, solution architecture, and marketing cloud. She also highlights the significance of ethics and sustainability in the development and use of AI technologies. In terms of career advice, Ines suggests building a portfolio, telling stories to convey uniqueness, and shadowing experienced professionals. In this conversation, Ines Garcia discusses her approach to earning certifications and shares tips for studying and preparing for exams. She emphasizes the importance of hands-on experience and practical application when pursuing certifications. Ines also talks about her courses on Udemy and the value of practical, real-world examples in learning. The conversation then shifts to the topics of data cloud and marketing cloud, with Ines providing insights into their significance and the skills required to work with them. She also discusses her book, 'Sustainable Happy Profit,' which explores the intersection of sustainability, happiness, and profitability in business. Takeaways Focus on delivering better value and reducing waste in organizations. Embrace a diverse range of roles and explore different areas within Salesforce. Consider the ethical and sustainability implications of AI technologies. Build a portfolio and tell stories to showcase your unique skills and experiences. Shadow experienced professionals to gain practical knowledge and insights. Start small and learn fast when pursuing certifications Hands-on experience is crucial for understanding and applying concepts Utilize available resources like exam guides and documentation Consider taking courses and exploring practical examples to enhance learning Data cloud and marketing cloud are important areas of focus in the Salesforce ecosystem Email remains a valuable and intimate channel for communication Businesses should strive for sustainability, happiness, and profitability Chapters 02:27 Delivering Better Value and Reducing Waste 04:28 The Power of the Salesforce Community 08:35 Exploring Diverse Roles within Salesforce 12:41 The Importance of Ethics and Sustainability in AI 21:17 Gaining Practical Knowledge through Shadowing 25:38 The Value of Practical Learning and Courses 29:39 The Power of Email in Communication 38:41 Building Sustainable, Happy, and Profitable Businesses