• [SUMMER PLAYER] How to properly promote your podcast on social media

  • Jul 12 2023
  • Length: 9 mins
  • Podcast

[SUMMER PLAYER] How to properly promote your podcast on social media

  • Summary

  • [SUMMER REPLAY] ☀️


    🔥 There’s no doubt: social media is THE most powerful tool for finding new listeners. 🔥


    It’s also the perfect channel to get to know your audience and turn them into loyal listeners. 🤝


    In this new episode of TIPS 🎺, we’re giving you all the winning strategies for your podcast on Instagram, Twitter, Facebook, and LinkedIn!

    We’ll also talk about the new tool from Ausha: the Social Media Manager! A tool dedicated to social media that allows you to manage all your communication super easily.


    HOW TO EFFECTIVELY COMMUNICATE ABOUT YOUR PODCAST ON SOCIAL MEDIA:


    1️⃣Define your target audience

    ✔️ Who is the listener you want to reach? 😀

    ✔️ What motivates them to listen to your podcast? 🎧

    ✔️ What stops them from listening to your podcast? 🙅‍♀️

    ✔️ What does a typical day look like for your persona? ☕

    👉 Download Ausha's template to help you define your listener persona


    2️⃣Create content tailored to each social network

    ✔️ INSTAGRAM: The kingdom of Snacking Content 🍿

    ✔️ TWITTER: THE platform for immediacy and hot news 🔥

    ✔️ FACEBOOK: Ideal for meeting other podcasters thanks to private groups 😎

    ✔️ LINKEDIN: THE place to be if your podcast is business or professional oriented 🤝


    3️⃣ Create Snacking Content 🍿 (this is a really, really great tip)

    ✔️Make your podcast the PILLAR content of your comms strategy

    ✔️ Envision other small content pieces around your pillar content (images, quotes, videos...)


    4️⃣ Automate your communication on social media with Ausha 🚀

    ✔️ CREATE and SCHEDULE all your posts on Ausha

    ✔️ Track the success of your posts from Ausha's SOCIAL MEDIA MANAGER


    ************************


    What's Ausha? 💜


    Ausha is the best podcasting platform for hosting AND marketing your podcast.


    On one platform you'll have:

    ✅ Unlimited hosting of your podcast

    ✅ Distribution on 22 LISTENING PLATFORMS in just a few clicks

    ✅ Ways to boost your communication: on social media, on Google, on the internet (thanks to your Smartplayer), with your newsletter, with a unique listening link and customized video clips

    ✅ Measure the success of your podcast with complete statistics (completion rate, episode comparison, unique listeners...)

    ✅ Earn money thanks to 2 different monetization methods (manual and automatic)

    Try Ausha for FREE 👉 https://bit.ly/Ausha-co-tips


    Hosted by Ausha. See ausha.co/privacy-policy for more information.

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