• Summary

  • If you could soundtrack the journey to who you are today, what music would you pick? What if you could only choose three tracks?


    SEQUENCE tells the story of music technology through the music that shaped it. Each episode, host Tom Lloyd invites music tech founders and leaders to share the story of their business through three tracks that have inspired or influenced them.


    Get an inside look at the intersection of music, technology, and entrepreneurship, and generally geek out about music.

    © 2024 Cold.inc
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Episodes
  • Redefining Real-Time Musical Collaboration and Community with Diego Pinzon of DAWn Audio
    Nov 13 2024

    Next time you feel like making music, imagine if you could jump into an Xbox-style lobby and collaborate in real-time with artists from around the world to create a track—all while using your current DAW setup.

    That's a future Diego Pinzon, CEO and co-founder of DAWn Audio, is working to make a reality. Diego joins us to share his vision for a live music creation network that allows artists to transcend the limitations of traditional studios, digital audio workstation (DAW) learning curves, and physical location. This episode offers a look at how DAWn Audio is bridging the gap between emerging talent and seasoned pros through its technology, creating a community of spontaneous creativity and learning opportunities.

    We discuss the value of music as a creative journey, through an Ana Gabriel cover performed by Diego, his father and his uncle. We dive into the nuances of creating environments conducive to creativity, whether through physical spaces and events like Dreamville's 10-day "Revenge of the Dreamers 3" artist camp, or via digital platforms like DAWn. From J Dilla and Madlib's legendary Jaylib collaboration, to fostering connections across generations (exemplified by the pervasive sampling of Hank Crawford's timeless track "Wildflower"), this conversation uncovers how music acts as a timeless thread linking artists and audiences alike.

    Throughout, we discuss the technological and community innovation DAWn brings to the table, particularly in eliminating the barriers for musicians to collaborate on their own terms, and focusing on the communal cultural impact the act of music-making has within communities.

    If you're a music tech startup looking to tell your story in your market better, go to https://cold.inc to book a free, 20-minute call to discuss your go-to-market strategy.

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    25 mins
  • The Art & Science of Music Discovery: Emotional Connections and AI Innovation with Cyanite.ai
    Nov 6 2024

    What if AI could enable humans to create more powerful emotional experiences through music?

    Join us as we chat with Markus Schwarzer, CEO & Co-Founder at Cyanite.ai, whose passion for music moments—the seemingly random times where music creates a profound emotional connection—led to the creation of an AI-driven platform that does just that. Inspired by a personal experience with Lykke Li's "Love Out of Lust" while standing in the Indian Ocean, Markus is on a mission to blend technology with human experience to enable fast and accurate discovery of the best sounds to create the music moments of tomorrow.

    Together, we explore how technology is reshaping our musical experiences, moving towards a universal, inclusive language that can connect vibes with soundscapes. Markus shares how Cyanite.ai's innovative approach is augmenting music curation and usage for industry professionals, from sync briefs to personalized playlists.

    Experience the powerful connections between music, personal growth, and collective narratives. We touch on the intricate art of music tagging, which can enable a deep and nuanced understanding of the universal musical tapestry. Markus draws parallels between the entrepreneurial journey and the epic saga of "The Lord of the Rings," highlighting the themes of teamwork and overcoming obstacles through the idea of the journey. We also discuss the significance of Stormzy's "Shut Up" as a bonding anthem for Cyanite's founders and a metaphor for personal growth, illustrating music's transformative power to echo life's triumphs and challenges. Tune in to discover how soundtracks can shape personal and shared stories, making every moment memorable.

    If you're a music tech startup looking to tell your story in your market better, go to https://cold.inc to book a free, 20-minute call to discuss your go-to-market strategy.

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    Connect with Tom

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    27 mins
  • Revolutionising Fan-Artist Connections: The Future of Music Monetisation, Memorabilia and Superfan Engagement with Jamie Parmenter of Spinbard
    Oct 30 2024

    Jamie Parmenter, founder of SpinBard, joins us to unpack the future of fan-artist connections through the lens of music tech innovation. Discover how SpinBard's unique blend of physical and digital memorabilia is transforming fan experiences into a dynamic "digital memory music box." Jamie's personal journey into the music world, initially inspired by the band Ash, sets the stage for a conversation on the profound impact of technology in bridging the gap between artists and their audiences.

    Amidst the revival of vinyl and the rise (and subsequent fall?) of NFTs, we explore how artists can tap into these trends to forge deeper connections with fans while unlocking new revenue streams. By pairing nostalgic physical media with cutting-edge digital assets, artists are rewriting the playbook on music monetization and creative reach. Jamie shares insightful anecdotes from his own foray into the Web3 space, revealing the transformative potential of these tools in reshaping the music landscape.

    Beyond monetization, we delve into the art of genuine fan engagement, spotlighting how stars like Taylor Swift and BTS excel in nurturing authentic relationships through social media and exclusive events. With data fragmentation as a backdrop, we emphasize the importance of artists creating their own platforms for more control and insight into their fan base, using technology such as SpinBard to empower both fans and artists to foster sustainable careers and meaningful connections.

    If you're a music tech startup looking to tell your story in your market better, go to https://cold.inc to book a free, 20-minute call to discuss your go-to-market strategy.

    Find out more about SEQUENCE
    Connect with Tom

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    28 mins

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