Highlights From Episode 4 - The SEO Mad Scientist:

• In this episode, Mike and the team revealed the launch of our new testing library, housing all the SEO tests we've been running.
• They emphasized the significance of relevant website content for improving SEO rankings, offering insights into crafting compelling content tailored to target audiences.
• They uncovered intriguing parallels between Click-Through Rate (CTR) and link building impacts, offering insights into optimizing online presence to drive higher CTRs and improve SEO performance.

🔍 Explore more SEO tests & submit your own test ideas: https://web20ranker.com/seo-mad-scientist/

🛠️ Tools We Used in Testing:

Local Viking: https://localviking.com/

SERPResults: https://serpresults.com/

Products Discussed:

Custom Signals: https://web20ranker.com/custom-link-building/

Geo Networks: https://web20ranker.com/product/order-geo-networks/

SEO Discussion Mike Milas + Sophie Allen + Alex C. Barr + Lasha Letiia:

0:00 Introduction

01:14 Launch of our testing library

01:50 Recap of the YouTube test and initial observations of ranking movements

06:07 Service Area Business vs. Non-Service Area Business

07:29 Impact of link building strategies on local rankings

11:51 Recap of recent GBP map embed test results

14:09 Similarities between CTR and link building impacts

16:03 GBP suspension due to engagement manipulation.

18:33 Getting instant verification using Google Guide accounts

22:06 Custom signals test results

24:01 Importance of Relevant Content in your website

27:02 Updates on the tests we did on Geo, Niche, and Brand Networks

31:35 Testing On-Page Optimization

42:34 Conclusion