Welcome to another episode of The Barber’s Brief!

Join Marc and Vassilis as they dive into the latest marketing and business news, spotlight a standout case study in their Marketing Moment, and wrap up with the Ad of the Week.

Enjoy the show!

Follow our updates here: ⁠⁠https://www.linkedin.com/company/sleeping-barber/⁠⁠

Get in touch with our hosts:

Marc Binkley: ⁠⁠https://www.linkedin.com/in/marcbinkley/

Vassilis Douros: ⁠⁠https://www.linkedin.com/in/vassilisdouros/⁠

Timestamps:

00:00 - Introduction

01:25 - Is influencer marketing right for you?

04:24 - lululemon and Fanatics Partner with NHL® to Launch New Premium Fan Apparel Collection.

08:18 - Moo Deng will Die. Your brand needs to be immortal.

12:08 - ChatGPT search officially launches

18:26 - The Marketing Moment: Heinz Ketchup, It has to be Heinz.

25:21 - Ad of the Week - Apple, Write Smarter.

In The News Links:

Is influencer marketing right for you?

Dr. Grace Kite https://www.linkedin.com/posts/magic-numbers-co_is-influencer-marketing-right-for-you-the-activity-7254761570923069441-iknX

YouGov findings: https://business.yougov.com/content/50275-from-kitchen-to-closet-nearly-three-in-five-users-find-fashion-and-food-influencer-advice-helpful

lululemon and Fanatics Partner with NHL® to Launch New Premium Fan Apparel Collection

Source: https://corporate.lululemon.com/media/our-stories/2024/lululemon-and-fanatics-partner-with-nhl

Moo Deng will Die. Your brand needs to be immortal

Andrew Tindall on The Drum

Source: https://www.thedrum.com/opinion/2024/10/24/moo-deng-will-die-your-brand-needs-be-immortal

ChatGPT search officially launches

Source: Techcrunch

Link: https://searchengineland.com/chatgpt-search-officially-launches-447919

The Marketing Moment:

Heinz Ketchup: It has to be Heinz

WARC Cannes Creative Lions Grand Prix, Creative Effectiveness Lions

Agency - Rethink Canada

https://info.canneslions.com/the-official-cannes-lions-2024-wrap-up-report/creative-impact

Ad Of The Week:

Title: Write Smarter

Advertiser: Apple

Link: https://youtu.be/3m0MoYKwVTM?list=TLGGnLWpSYG3DtwwNTExMjAyNA

The latest Apple ad, ‘Write Smarter,’ follows an office worker using the tech giant's Intelligence system on his iPhone 16 Pro to refine his usually casual emails into polished, professional messages, much to the surprise of his boss, who seems a bit perplexed by the sudden shift in tone.