• S16E2: The Trust Premium, Chapters 1 and 2: The Nigerian Prince, Spam, Deception, and Scams

  • Jan 14 2025
  • Length: 1 hr and 7 mins
  • Podcast

S16E2: The Trust Premium, Chapters 1 and 2: The Nigerian Prince, Spam, Deception, and Scams

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  • Summary

  • This week, I’m reading chapters 1 and 2 of The Trust Premium. We’ll explore the transformation of sales, from in-person trust-based interactions to today’s unethical practices, criminal activities, and misuse of technology. I’ll discuss the decline in intimacy, ethical sales techniques, and how these have driven skepticism and plummeting sales success rates. The takeaway is clear: cold calls don’t work anymore. In today’s world, trust is your only true differentiator. Don’t miss this critical discussion!
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