• S1 Ep4 | The Birth of SponCon

  • Nov 16 2021
  • Length: 30 mins
  • Podcast

S1 Ep4 | The Birth of SponCon

  • Summary

  • The legendary Herb Schmertz, VP of Mobil Oil, worked with PBS and The New York Times to invent sponsored content—sponcon—back in the 1960s. Learn more about your ad choices. Visit megaphone.fm/adchoices
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