In the latest episode of the Damn Good Marketing Podcast, hosts Subha and Hasita are joined by Manisha Kapoor, Secretary General of the Advertising Standards Council of India (ASCI), who reveals the importance of self-regulation in the advertising industry. They delve into the role of ASCI in monitoring and maintaining trustworthy advertising, emphasizing the connection between honest advertising, consumer trust, and brand integrity.

Most importantly, they discuss what campaign regulations, falling trust, and too much information, mean for a small business today and how to cut through the noise.

Tune in!

In This Episode

00:00| What Kind Of Work Does Manisha Do At the Advertising Standards Council of India?

05:14| Advertising In India, And The Law

07:08| Surrogate Advertising

09:29| What is the Difference between Offline Advertising and Digital Marketing?

12:46| How Can A Small Brand Advertise?

33:00| Influencer Marketing

15:24| What is Due Diligence?

16:44| Is the Consumer Side More Aware Now?

18:58| Role of AI in Advertising

21:21| Moral Aspects of Ads

26:20| Topical Segment: Most Bizarre Ad

27:12| Strangest WhatsApp Forward

32:35| What Are The Upcoming Advertising Trends

Our Guests

Manisha Kapoor heads the Advertising Standards Council of India. ASCI is a self-regulatory body that is committed to the cause of fairness and honesty in advertising. She is also part of the leadership team of the International Council of Advertising Self-regulation (ICAS).

Over the past 25 years, she has helped companies establish and nurture brands through brand building, new product development, marketing strategy development as well as media strategy.

She has diverse, cross-sectoral consulting experience including in banking, insurance, financial broking, automotive, FMCG, healthcare, wellness, food, media, aviation, apparel, and lifestyle.

Before ASCI, she also helped businesses grow and differentiate through the integration of social development goals into business and brand strategy. She has worked with Corporates, NGOs, Foundations, and International development organizations developing programs that work effectively for business while simultaneously creating social impact.

We are able to make these episodes because of our wonderful guests who generously agree to speak with us, and to you. If you enjoyed this episode, please do find Manisha on LinkedIn and give her a shoutout.

https://www.linkedin.com/in/manisha-kapoor-04a5a81/ 

Your Hosts

Hasita Krishna is a marketing strategist and the founder of Motley Crew. She's best known for introducing comic strips to the world of cybersecurity, creating Spotify playlists involving lathe machines, and other marketing shenanigans that we all need to get up to, but usually don't. 

Motley Crew is the marketing and communications muscle powering next-gen B2B startups in the AI, HealthTech, Aerospace, Manufacturing, and Software Services sectors. Reach out to us for strategy workshops, execution, and team training.

https://www.linkedin.com/in/hasita/ 

contact@motleycrew.in

Subha C is the founder of RainKraft, and as a business owner, asks the marketing questions that we all want to, but usually don't. She is an ICF-certified leadership and career-growth coach with over 22 years of experience (corporate & entrepreneurial) leading people and businesses to explore their potential. Prior to this, she held senior leadership positions in Citi India. 

https://www.linkedin.com/in/subhachandrasekaran

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